SlideShare a Scribd company logo
About my AD.
My ad is a comedic and informative AD for
a pair of Nike Shoe that is presented by
Kevin Hart starring Mo Farah
The reason I chose Kevin Hart as the presenter for the
Advert is because I think that he can bring the
Comedic side to the it.
I chose Mo Farah because he does long distance running
and he would be perfect to bring the informative side
to the advert on how comfortable and durable the trainers
are during long distance running.
I was thinking about doing the same for Usain Bolt, but I feel
that people would prefer to know about how good the
trainers are long term rather than short term.
Location: Will be set in multiple places, one of
them a long distance track in England, another
being a country lane looking place.
Soundtrack: Upbeat, intense and compelling.
The advert opens up with the Nike Shoes in a display case with a narrator
opening the scene.
Whilst the narrator is in the middle of introducing the trainers, Kevin Hart
walks into the scene laughing & clapping sarcastically.
Kevin goes on to explain that this isn’t a basic advert for basic shoes where
it just shows the looks of the shoes, that this advert explains everything
about the shoes.
The advert then quickly pans into a long distance track with Kevin
introducing Mo Farah who will demonstrate the shoes on both the long
distance track and the country lane.
Whilst Mo Farah does some running, Kevin talks about the facts of his
trainers with the camera zooming into them.
 The breathable upper unit offers multidirectional pliable
support, which is durable and secure.
 Natural movement is afforded by the stretchable upper.
 The collar is flexible, and it’s high enough to support the
ankle.
 The testers appreciated the inclusion of a dual-density mid-
sole, which delivered plush cushioning and balance.
 The many different color schemes make this shoe visually
appealing.
 The tri-star cut of the outsole unit expands and contracts in
accordance with the movements of the foot, making the
platform very flexible.
 Solid rubber in the outsole protects the shoe from wear
while also delivering traction.
The adverts I have seen for Adidas were mainly
comedic that didn’t give any/lacked information
on the shoes or you barely even saw them, it
mainly consisted of scenarios that aren’t even
realistic, for a comedic effect that’s good, but not if
you want information about the shoes, my advert
would give both the comedic effect with the
information.

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Nike shoe ad presentation

  • 1. About my AD. My ad is a comedic and informative AD for a pair of Nike Shoe that is presented by Kevin Hart starring Mo Farah
  • 2. The reason I chose Kevin Hart as the presenter for the Advert is because I think that he can bring the Comedic side to the it. I chose Mo Farah because he does long distance running and he would be perfect to bring the informative side to the advert on how comfortable and durable the trainers are during long distance running. I was thinking about doing the same for Usain Bolt, but I feel that people would prefer to know about how good the trainers are long term rather than short term.
  • 3. Location: Will be set in multiple places, one of them a long distance track in England, another being a country lane looking place. Soundtrack: Upbeat, intense and compelling.
  • 4. The advert opens up with the Nike Shoes in a display case with a narrator opening the scene. Whilst the narrator is in the middle of introducing the trainers, Kevin Hart walks into the scene laughing & clapping sarcastically. Kevin goes on to explain that this isn’t a basic advert for basic shoes where it just shows the looks of the shoes, that this advert explains everything about the shoes. The advert then quickly pans into a long distance track with Kevin introducing Mo Farah who will demonstrate the shoes on both the long distance track and the country lane. Whilst Mo Farah does some running, Kevin talks about the facts of his trainers with the camera zooming into them.
  • 5.  The breathable upper unit offers multidirectional pliable support, which is durable and secure.  Natural movement is afforded by the stretchable upper.  The collar is flexible, and it’s high enough to support the ankle.  The testers appreciated the inclusion of a dual-density mid- sole, which delivered plush cushioning and balance.  The many different color schemes make this shoe visually appealing.  The tri-star cut of the outsole unit expands and contracts in accordance with the movements of the foot, making the platform very flexible.  Solid rubber in the outsole protects the shoe from wear while also delivering traction.
  • 6. The adverts I have seen for Adidas were mainly comedic that didn’t give any/lacked information on the shoes or you barely even saw them, it mainly consisted of scenarios that aren’t even realistic, for a comedic effect that’s good, but not if you want information about the shoes, my advert would give both the comedic effect with the information.