Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
The document discusses current mobile research trends presented by Justin Bailey and Lorelle Vanno. It covers definitions of mobile data collection methods, changing consumer behavior with mobile technology, and a case study by Nielsen on their Life360 smartphone app research. Best practices for mobile surveys are addressed, such as optimizing for smaller screens and whether to use a mobile web browser or dedicated app. High completion rates were seen in Nielsen's Life360 studies capturing in-the-moment mobile behavior.
Nielsen regularly tracks the children’s book consumer market through its BookScan data and on-going consumer surveys. In this presentation, they’ll look at trends in book buying behaviors among parents and kids – and help publishers understand what that means for the future of both print and digital children’s book sales.
Nielsen - Evolving Markets and consumer e-book purchasing behaviorIfBookThen
This document discusses evolving e-book markets and consumer purchasing behavior. It finds that while e-book sales are rising rapidly, capturing a large share of the fiction market, this has not translated to equivalent revenue growth. E-book prices have been driven down as adoption increases. The non-fiction and children's sectors have not taken to e-books as strongly as fiction. Key challenges for publishers are maintaining revenue as digital shifts pricing pressure, and developing engaging digital content outside of fiction.
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
The document discusses current mobile research trends presented by Justin Bailey and Lorelle Vanno. It covers definitions of mobile data collection methods, changing consumer behavior with mobile technology, and a case study by Nielsen on their Life360 smartphone app research. Best practices for mobile surveys are addressed, such as optimizing for smaller screens and whether to use a mobile web browser or dedicated app. High completion rates were seen in Nielsen's Life360 studies capturing in-the-moment mobile behavior.
Nielsen regularly tracks the children’s book consumer market through its BookScan data and on-going consumer surveys. In this presentation, they’ll look at trends in book buying behaviors among parents and kids – and help publishers understand what that means for the future of both print and digital children’s book sales.
Nielsen - Evolving Markets and consumer e-book purchasing behaviorIfBookThen
This document discusses evolving e-book markets and consumer purchasing behavior. It finds that while e-book sales are rising rapidly, capturing a large share of the fiction market, this has not translated to equivalent revenue growth. E-book prices have been driven down as adoption increases. The non-fiction and children's sectors have not taken to e-books as strongly as fiction. Key challenges for publishers are maintaining revenue as digital shifts pricing pressure, and developing engaging digital content outside of fiction.
Восстановленные сверхкрупногабаритные шины под брендом Bontyre. Единственное в России производство с "горячим" способом восстановления шин для карьерных самосвалов от 50 до 220 тон.
Мобильный банкинг для смартфонов. Обзор мобильных приложений российских банко...Anatoly K
Компания Deloitte выпустила обзор мобильных приложений российских банков «Мобильный банкинг для смартфонов», в котором назвала мобильное приложение ТКС Банка лучшим в России.
This document provides 50 tips for using Twitter effectively for business purposes. Some key tips include: analyzing your audience to determine the best time to post; answering questions from people in your industry niche; building relationships rather than just selling on Twitter; keeping your profile and tweets engaging enough that others would want to follow you; monitoring when and how your URL is mentioned; and using hashtags and photos strategically while avoiding overuse or irrelevant hashtags. The tips also suggest engaging with your followers, fact-checking information before posting, and avoiding automated or low-quality engagement that could hurt your audience quality and brand.
YouTube is the most popular online video platform in Russia, with 44.2 million monthly users watching up to 300 million videos per day. 70% of Russian online video views are of YouTube videos, making it the third most popular search platform in the country. YouTube's largest audience is aged 25-34, making up 32% of users. Advertisers can reach this engaged audience through a variety of ad formats on YouTube, including in-stream ads, display ads, pre-roll ads, and TrueView ads, which only charge advertisers if viewers watch the ad. Brand channels and user-generated viral content are effective ways for advertisers to engage YouTube audiences.
Facebook launched in 2004 exclusively for Harvard students before expanding. Over the next 8 years, Facebook introduced major new features like News Feed, profiles, pages for celebrities and companies, video chat, timelines to showcase users' lives, and acquired Instagram in 2012, marking Facebook's expansion beyond solely a social network.
The social media landscape in Russia is dominated by local networks. Vkontakte is the most popular social network with over 30 million users, followed by Odnoklassniki with nearly 19 million users. Russians spend more time on social media than any other country, averaging 9.8 hours per month compared to the global average of 4.5 hours. While Facebook and Twitter are growing in popularity, especially among advanced users, local players like Vkontakte, Odnoklassniki, and the search engine Yandex still dominate social media usage in Russia.
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Восстановленные сверхкрупногабаритные шины под брендом Bontyre. Единственное в России производство с "горячим" способом восстановления шин для карьерных самосвалов от 50 до 220 тон.
Мобильный банкинг для смартфонов. Обзор мобильных приложений российских банко...Anatoly K
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YouTube is the most popular online video platform in Russia, with 44.2 million monthly users watching up to 300 million videos per day. 70% of Russian online video views are of YouTube videos, making it the third most popular search platform in the country. YouTube's largest audience is aged 25-34, making up 32% of users. Advertisers can reach this engaged audience through a variety of ad formats on YouTube, including in-stream ads, display ads, pre-roll ads, and TrueView ads, which only charge advertisers if viewers watch the ad. Brand channels and user-generated viral content are effective ways for advertisers to engage YouTube audiences.
Facebook launched in 2004 exclusively for Harvard students before expanding. Over the next 8 years, Facebook introduced major new features like News Feed, profiles, pages for celebrities and companies, video chat, timelines to showcase users' lives, and acquired Instagram in 2012, marking Facebook's expansion beyond solely a social network.
The social media landscape in Russia is dominated by local networks. Vkontakte is the most popular social network with over 30 million users, followed by Odnoklassniki with nearly 19 million users. Russians spend more time on social media than any other country, averaging 9.8 hours per month compared to the global average of 4.5 hours. While Facebook and Twitter are growing in popularity, especially among advanced users, local players like Vkontakte, Odnoklassniki, and the search engine Yandex still dominate social media usage in Russia.