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Creative Industries / Digital Media TIC - Three 'Straw Men’


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The Technology Strategy Board has identified Creative Industries/Digital Media as one of 
ten candidate areas for a Technology and Innovation Centre (TIC), as part of a significant 
programme of investment in TICs over coming years.  The recently published Strategy and 
Implementation Plan (
sets out the approach being taken by the TSB. 

The Creative Industries KTN, in partnership with the TSB Creative Industries team, has been facilitating a process of discussion and engagement across the creative industries community, and has developed a set of 'straw-men' propositions to help stimulate debate.

The attached presentation sets out 3 possible TIC scenarios - focused on particular research or technology challenge areas, with three different business models. 
These do not represent the views of the Creative Industries KTN or the TSB, but are presented here to help generate discussion about what a possible Creative Industries/Digital Media TIC might look like.

What do you think?

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Creative Industries / Digital Media TIC - Three 'Straw Men’

  1. 1. Creative Industries / Digital Media TIC Three 'Straw Men’ FOR DISCUSSION Information in these slides does not represent the views of the Creative Industries KTN
  2. 2. 1. Digital Media Services TestBed
  3. 4. Digital Media Services TestBed <ul><li>Vision: To create a globally significant centre of excellence and infrastructure enabling UK companies to experiment and rapidly develop the next digital media services </li></ul><ul><li>Outcome: over 10 years, for 2x UK companies to be global leaders in provision of mainstream digital media services (rivalling iTunes, youTube, kindle, Xbox360 etc.) and 30x UK companies to be new content leaders </li></ul>
  4. 5. Organisation <ul><li>A 'distributed' centre with 3 hubs centered in UK hotspots (e.g. MediaCityUK, Silicon Roundabout, Pacific Quays) </li></ul><ul><li>Underpinned by corporate sponsorship (e.g. Universal, Sky, O2, Cisco, RedBee, Arqiva, YouView etc.) </li></ul><ul><li>Links to other (international) test beds – ICTomorrow, Microsoft, Google etc. </li></ul><ul><li>Provide 'big iron' – servers, CDN, cloud, advanced networks, mobile </li></ul>
  5. 6. Business Model <ul><li>£30m pa turnover </li></ul><ul><li>£10m core TSB, £10m corp sponsor, £10m in 50:50 funded projects (EU, TSB, etc.) </li></ul><ul><li>£5m pa infrastructure (tech, network etc.) + leverage TSB ICTomorrow etc. </li></ul><ul><li>Employ ~120 top researchers/innovators in 3 locations (critical mass 40 per centre) </li></ul><ul><li>Secondments from industry </li></ul><ul><li>Additional space for incubation and start-up rental (eco system) </li></ul>
  6. 7. Competencies / Services <ul><li>Technology and innovation specialists in digital media and networks </li></ul><ul><ul><li>New networks (wired, wireless) </li></ul></ul><ul><ul><li>Content delivery infrastructure </li></ul></ul><ul><ul><li>Usage / provenance / metadata / payment systems </li></ul></ul><ul><ul><li>Broadcast vs. on-demand + social </li></ul></ul><ul><ul><li>Service 'mashups' </li></ul></ul><ul><li>Research partner for early-stage tech or user-based trials of new digital media service </li></ul>
  7. 8. “ The UK is the best place in the world to develop, test and deploy innovative digital media services”
  8. 9. 2. Creative Workflow and Tools
  9. 11. Creative Workflow and Tools <ul><li>Vision: To concentrate UK research excellence around digital tools and workflow for creative businesses, transforming the UK into a globally leading creative tool provider </li></ul><ul><li>Outcome: within 10 years, to propel 2x UK companies into the top tier of creative tool providers (Adobe, Avid, Bentley) leapfrogging existing providers through innovation and collaboration and build a local ecosystem of suppliers / partners </li></ul>
  10. 12. Organisation <ul><li>A single main centre for digital tool/workflow innovation </li></ul><ul><li>Connected to regional centres of excellence for trials / collaborations / specialisms (hub and spokes) </li></ul><ul><li>Some corporate sponsors (Adobe, Avid, Cisco, BT, BBC [fabric], Microsoft, Framestore, Ogilvy…) </li></ul><ul><li>Start-up members (Aframe, Decibel, Metabroadcast, Foundry, Huddle, etc.) </li></ul>
  11. 13. Business Model <ul><li>£21m pa turnover </li></ul><ul><li>£7m core TSB funding, £4m corp sponsorship, £7m collab R&D projects (50:50), £3m bespoke projects/services </li></ul><ul><li>£2m pa on tech etc. </li></ul><ul><li>£5m pa for regional hub collaborations </li></ul><ul><li>Central space / labs for 120 researchers (core staff & project staff) </li></ul>
  12. 14. Competencies / Services <ul><li>Tech and user interfaces for digital workflow </li></ul><ul><ul><li>Cloud computing / services / storage </li></ul></ul><ul><ul><li>Data management / mining / AI </li></ul></ul><ul><ul><li>User interfaces </li></ul></ul><ul><ul><li>Collaboration technolgies </li></ul></ul><ul><li>Core research partner / technology developer for back-end creative tools and systems </li></ul>
  13. 15. “ The UK regains its position as the leading provider of innovative tools and technologies to creative practitioners”
  14. 16. 3. Next Generation Content Experiences
  15. 18. Next Gen. Content Experiences <ul><li>Vision: To ensure the UK maintains and further extends its leadership in developing and exploiting new content experiences </li></ul><ul><li>Outcome: within 10 years to extend UK content innovation leadership through fostering deep collaborations between CI sectors (convergence experiences) and technologists – to accelerate creation of converged media+tech companies </li></ul>
  16. 19. Organisation <ul><li>A single centre to concentrate skills and talent and ensure cross-sector, cross-disciplinary working </li></ul><ul><li>Project based activities, bringing teams together from content, digital, tech backgrounds </li></ul><ul><li>Forge projects with, e.g. Endemol, Penguin, C4, Mint, WPP, BBC, SyCo… </li></ul><ul><li>Tech partners to include Vodafone, Virgin Media, Sky, youtube, Samsung, Nokia, Pace... </li></ul>
  17. 20. Business Model <ul><li>£24m turnover pa </li></ul><ul><li>£8m core from TSB, £8m 50:50 R&D projects (TSB/EU), £8m industry projects </li></ul><ul><li>Single Locations, onion design: </li></ul><ul><ul><li>R&D Centre </li></ul></ul><ul><ul><li>Spin-out / Start up incubator </li></ul></ul><ul><ul><li>Business rental space </li></ul></ul><ul><li>100 core research staff + space for 100 more from industry on projects </li></ul>
  18. 21. Competencies / Services <ul><li>Technology Innovation and User Experience </li></ul><ul><ul><li>Content delivery </li></ul></ul><ul><ul><li>Convergence technologies (re-purposing) </li></ul></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><li>User interface and tech. </li></ul></ul><ul><li>Service to conceive and deliver R&D and innovation projects that cross CI sector and use tech to deliver unique new user experiences </li></ul>
  19. 22. “ The UK leads the world not just in new formats for content experience but in the underpinning technology to make them work”