NGData - MiX Audience Measurement
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The MIX Audience Measurement Project aims to provide real-time, cross-publisher audience measurement and analytics based on a single customer view. The project will analyze click streams, live audiences, and other data across multiple publishers and brands to identify customer behavior and segments. Initial findings show that most visitors read fewer than 5 articles per day, social referrals often bypass homepages, and content consumption varies by device. The project seeks to address needs for ongoing, customer-centric audience tracking across brands.
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NGData - MiX Audience Measurement
- 1. MIX Audience Measurement Project Overview
- 4. DNA Publishers Brands Click Streams Live Audience Dashboards § Audience-‐Centric § Real-‐Time Cross-‐Brand and -‐Publisher Single View of Customer § Privacy-‐Aware § Dynamic Segments
- 5. Key Findings 90% of the visitors read less than 5 arUcles per day Social referrals skip the homepage Current CIM categoriza=on doesn’t align well with editorial classifica=ons actually in use Content consump=on varies strongly between device used
- 6. • Start from a Single Customer View • Project Success: Lily UTS shipping • Dis=nct need for on-‐going cross-‐ brand audience measurement • Dis=nct need for customer-‐centric audience tracking • The Unknown Unknowns: Data tells the Story
- 7. Thank You Steven Noels stevenn@ngdata.com