The document discusses the NFL's efforts to support breast cancer awareness through various initiatives during NFL games and seasons. These include dedicating the month of October to breast cancer awareness, adding pink designs and colors to fields, coins, and fan accessories. Players and coaches wear pink accessories and gear as well. Authentic pink NFL merchandise is sold with proceeds benefiting cancer research. Fans can bid on game-used gear and experience packages through the NFL's online auctions for breast cancer. The initiatives help raise awareness, support survivors, and educate the public while engaging NFL fans. The NFL aims to integrate social media and mobile apps more fully into these efforts.

3. • It is possible to give the
NFL a charitable and
good name by
supporting breast
cancer.
• NFL fans will care to
help a good cause

4. • Have a whole month dedicated to breast cancer
awareness every season. This year it was October.
• Advertise breast Cancer Awareness during NFL
games.

5. • Field designs
• Pink coins used for the coin toss
• A Crucial Catch pink glow necklaces for all fans
attending the Bears-Giants game on Oct. 3

6. • The Empire State Building in New York City was lit
pink by the NFL on October 3rd due to the Chicago
Bears @ NY Giants game that Sunday night

7. • The Buffalo Bills also lighted Niagara Falls pink on
Friday, October 1 in honor of the their breast cancer
awareness month.

9. • Players wear chin straps, sideline
caps, helmet decals, eye shield
decals, captains' patches,
sideline towels and quarterback
towels.
• This authentic gear can be
purchased at NFL.com,
stadiums, and sporting goods
stores with proceeds benefiting
the American Cancer Society

10. • Pink sideline caps for
coaches and sideline
personnel and pink
ribbon pins for coaches
and team executives

13. • Bid on authentic game used gear on nfl.com in
auctions
• Also bid on trips to the Super Bowl XLV VIP trip and a
2011 Pro Bowl Spa Retreat in Hawaii
• All Proceeds at NFL auction in October go to
American Caner society.

14. • Ability to get the word out to a larger audience
• Ability to give fans what they want (jerseys, trip to
Super Bowl) and at the same time helping out a good
cause
• Ability to make caner survivors and patients feel like a
large business like the NFL supports them
• Ability to educate and shed light on breast cancer
through programs and nfl.com/pink

15. • Integrate social media more. I.E. Tweet special deals
that support Breast Cancer.
• Create iPhone/Android app, that gives you news and
stats on breast cancer, special deals on NFL breast
cancer awareness memorabilia, news on NFL breast
cancer programs and ability to schedule a
mammogram.