This document provides guidance on developing an elevator pitch and top five facts to promote a school. An elevator pitch should be 20-40 seconds, promoting the school's goals, services, unique strengths, and engaging with a question. Staff should collaborate to draft the pitch and practice it. The top five facts list the most interesting facts about the school for all staff to share confidently with others in short conversations. These should be memorable, diverse, and remain relevant over time. Developing an elevator pitch and top five facts helps promote the school to families, funders, and community leaders.

1. Next Steps

2. Elevator Pitch
• What is an Elevator Pitch?
• An elevator pitch a succinct and
persuasive sales pitch, usually 20
– 40 seconds.
• Why have an Elevator Pitch?
• To easily and confidently promote
your school to anyone.
• To promote notable school
accomplishments that help the
school’s reputation.
• To help student enrollment.

3. Drafting an Elevator Pitch
• Involving Staff
• Leadership team should meet to
create elevator speech. By creating it
together, the entire leadership team
will be on the same page.
• Drafting Steps
• Step 1: Identify your goal.
• Step 2: Explain what you do.
• Step 3: Communicate your unique
selling points.
• Step 4: Engage with a question.
• Step 5: Put it all together.
• Step 6: Whittle down.
• Step 7: Practice, Practice, Practice!
• Tips
• Length:
• 20 – 40 seconds
• 80 – 90 words
• 7 – 8 sentences
• When to use:
• Introduce your school to new families
that are looking to enroll scholars.
• When writing grants, the elevator
speech can give you a starting point.
• When meeting important community
leaders
• Distribution:
• Distribute and practice among
leadership team.
• Feel free to share key points with faculty
and staff as an addition to the “Top 5
Facts.”

4. Drafting the “Top 5 Facts”
• The school’s leadership team has
the unique challenge to ensure
that the entire faculty and staff can
accurately and effectively carry a
positive message into the
community.
• Create the “Top 5 Facts” by listing
the most interesting and
marketable facts about your
school.
• Deliver these facts to your staff at
a staff meeting, email, and/or
printable poster for their
classroom.
• Tips
• Avoid elaborate language & buzz
words.
• Ensure facts can’t be lost while
transmitting.
• Facts should be diverse to serve a
variety of situations.
• Number of foreign languages.
• Notable awards.
• High teacher retention.
• Don’t be too specific, you want these
facts to be relevant for as long as
possible.
• Don’t - 81% of our students go on to 4-
year universities.
• Do – Over the past 3 years more than ¾
of our students have gone on to 4-year
universities.