John McDonnell, the shadow chancellor for Labour, is the main focus of The Guardian's online version as he is a powerful individual speaking ahead of an important TV debate between Johnson and Corbyn. The story takes up most of the website's main page and uses red coloring to draw readers in. Other stories on the site include an update on the impeachment of Trump and 100 people still holed up at a university in Hong Kong. The Guardian targets progressive, culturally interested readers, with over 75% coming from middle class backgrounds and more men reading it than women.

1. Harcup’s news values / Socio economic / Uses andgratification / GEARS
In the online versionof The Guardian,JohnMcDonnell (the shadow chancellorforthe labour’s
economicpolicyspeakingaheadof JohnsonandCorbyn’sfirstTV debate) isthe mainfocusashe is a
strongindividual inpower–or ‘the powerelite’accordingtoHarcup’snewsvalues. The magnitude
of thisnewsstoryislarge as it takesupmost of the websitesmainpage,meaningthatit’sthe first
thingthe readersare likelytolookat.Itscolourpalette isalsoredwhichconnoteswarningand
urgencyand isa colour whichthe humaneye iseasilydrawnto.It alsofeaturesacelebrity –Prince
Andrew,anda surprise storyfromHong Kongstatingthat about100 people stillholedupat
university. The impeachmentstoryaboutTrumpcaptioned“youwouldn’tbelieve whatI’ve just
heard.”Statedby an official,actsasa source of mildentertainmentbyhookinginthe readerdue to
it beingapossible unfoldingdramaorhuman intereststory.The badnewsaccordingtoHarcup’s
theoryisthat a US professorwhoisan expertoncorruptionhasbeenchargedwithlaundering
money,whereasthe goodnewsisplacedabove it –statingthat Bill Gatesbacks start-upusing
sunlighttocreate 1,000C- plusheat.The follow upstory underneathabiggernewsstoryaboutthe
Prince isaboutJeffreyEpstein,anewaccuserwhois suingestate andcallson Prince Andrew tohelp
FBI.27% of 15-34 year oldsreadThe Guardian (GEARS).The relevance of the Snapchatnewsstating
that Labour spendsfive timesmore thanToriesonplatform’sadslinkstoitsaudience because they
are youngand mostlikelyuse social media.The newsagenda regardingpolitical andsocial issues
choosestoreport onand the ideological valuestheyexpress beingtheirpolitical affiliation –left
wing. The Guardianhas a mass audience of around100,000 for print,whilstnumbersare low the
readershipisloyal.The demographicsof the newspaperare approximately 44.2 % aged 55 and over
51% are male and 49 % are female.Approximately75% are of ABCgrades(social demographic). The
Guardianreaderis interested inculture lifestyle andsport,whichmaybe whymore mentendto
readit than womenasstereotypicallymenhave adeeperinterestinsport. The Guardiandefinesits
audience as progressives - explorers,reformers,succeeders(