1) The video focuses on themes of gender, sexuality, ethnicity, and socioeconomic status from a female perspective. The main character, Ruby Rayner, is homosexual and gets bullied for not conforming to stereotypical gender norms. 2) At the end, a diverse group of individuals will hold up signs sharing things they used to keep secret but are now proud of, such as their sexuality, ethnicity, or personal attributes. 3) The video aims to create a sense of realism and allow audiences to relate to or empathize with the characters, many of whom face bullying related to their sexuality, gender, or ethnicity. This personal identification and engagement with realistic storylines is meant to keep audiences interested