2. E.A.S.T. SPORTS
Mission & Goal
Sport is our passion
• Leadership position as Sports Marketing consultant
• Promote a lifelong enjoyment of Sports, helping it grow and enhancing
its power and excitement to benefit the Society, while emphasizing a
positive consumer experience and instilling the core values of discipline,
teamwork, safety, respect and integrity
• Social progress through sports training and exciting experiences,
international educational methods, entertainment and lifestyle events
Sport and all its strictly connected physical activities have a direct relationship with
people’s health and wellness and is a relevant factor for integration, socialization and
the sharing of social culture
C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
3. A R E A S O F
O P E R A T I O N
SPORT IS A SOCIAL PHENOMENON !
We have the ambition to foster Sport practice and to take care of its
execution and delivery
SPONSORSHIP
AWARENESS CONSULTING
Activation events and Digital
services ~ Sports Travel &
Hospitality Networking
SPORTS RIGHTS
Media PR, Production and
Distribution ~ Athlete Image
Events & Commercial ADV
negotiation
PROPERTY MANAGEMENT
Legends & Friendly matches,
Academies and Camps
4. O P E R A T I O N
M I S S I O N
SPONSORSHIP AWARENESS CONSULTING
Brands reach targets and rights holders maximize their revenues
E.A.S.T. First-Hand knowledge of local markets, cultures and customs is the heart of ability to reach unrivalled revenue
potential and offer privileged access to a full range of brands: Brand-Centric marketing approach
To build Brands and Businesses, providing advisory and activation services to maximize investments in sport
entertainment and lifestyle
To combine strategy, negotiation, creative, digital experts and project managers
To determine, working closely with clients, the best fits based on their target interests, brand alignment,
competitive activation opportunities and overall feasibility
Activation means Action
To create special hospitality experiences to reach and foster loyalty with the consumer audience.
PROPERTY ANALYSIS ~ RECOMMENDATION ~ CONCRACT NEGOTIATION & ACTIVATION
C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
5. Sports Rights
Sport revenue generation starts with creating strong fan bases. Brands reach their
objectives and rights holders maximize their revenues.
Media Rights are growing, driven by NEW technology, blurring the lines between
traditional broadcasting and digital media. To engage fans, sports rights holders must
go on-line and multi-platform.
E.A.S.T. guide through the changing landscape of the sport media market
in Europe and Asia
PR Promotion and FAN Community management services to extend the reach of our clients’ actions and
enhance and ensure exposure, awareness and event success.
Contract negotiation is our expertise with privileged access to local networks .
Celebrities and Sports Athletes testimonials endorsement deals and seek out opportunities for appearances
that take our clients’ brands to the next level.
Social media, mobile and digital are creative and innovative strategies to deliver platforms that increase
customer engagement, build awareness, influence purchasing decisions and impact sales.
A R E A S O F
O P E R A T I O N
SPORT plays a growing role in education of young people
IDOLS can be a leverage for social value development
C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
6. A T H L E T E S &
C E L E B R I T I E S
PR~MEDIA~ENDORSEMENT
Image Rights
Management for
Athletes
Sponsorship
Management
Appearances
Events Marketing
Branding
Endorsements
Product
Placement
Legal Sponsorship
Management
Social Media
Activities
Activities of
Public Relations
E.A.S.T. offer services keeping
under control IMAGE RIGHTS
searching new business opportunities
creating a meeting point between the
market, Sponsor and the Property
C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
Exclusive Partner for
China
7. PROPERTY MANAGEMENT
Sports creates passionate connections between fans and sports properties.
Fan enthusiasm and identification is a powerful tool for results to rights holders and brands.
Effective live events are the foundation of modern rights management
E.A.S.T. Sports offer a compelling investment proposition to broadcasters, sponsors and media to reach their
sales, sponsorship and media objectives. Premium professional events require a spectrum of services for success:
Conception and planning
Sponsorship, procurement and execution
Marketing, ticket sales and corporate hospitality
PR and promotion
A R E A S O F
O P E R A T I O N
Logistics and production
Media rights sales
Brand content production
Create enjoyable experiences for fans and amateur athletes,
offer additional sources of revenue for our clients.
C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
8. C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
15 years of organizational experience, possessing a wealth of business development and marketing
experience high quality Sports and Entertainment TV Programs and promotional activities.
Simone worked in Italy, London and China since 2000, he has extensive exposure in both western and
eastern business models and in depth knowledge of Greater China and Asian media Industries. Simone has
strong Television, Film and radio Production skills, as well as Broadcast & Satellite coordination abilities.
Excellent relationship with major OTT platform players & online platforms in China such as PPTV, Alibaba/
ALI SPORTS (newly launched), BesTV, LeTV, Sohu, Sina, Tencent, Netease, Iqiyi, etc.
Established relationship with CSL Teams and Association and European Football clubs
Prior to his current role, he was a sales director and promoted to chief representative for China for INFRONT
Sport&Media in Shanghai, previous MP Group, media rights holder agency in the Sports Media Business and
he has worked from 2009 till 2011 in JUVENTUS FC in Turin for the New Stadium project and Corporate
Hospitality, also related to EUFA EURO 2012 and FIFA World Cup 2014 with Infront Italy in MIlan.
He has been working in many sponsorship project dealing sponsor and all theirs needs or request. From
Advertising specific project campaign till exhibition match, soccer camps or entertainment even related to
Fashion or Sports ( Ski, Golf, Soccer, ex. ACMilan, MGeneration Park in HK, soccer camps, Legends and
players activities, etc).
9. E.A.S.T. is constantly aware of market developments
Local and Mainland commercial partnership
MEDIA
SPONSORS
N E T W O R K S o f
E . A . S .T. S p o r t s C h o n g q i n g E . A . S . T . S p o r t s
Culture Communication Co.,Ltd.
