Recap of the 2016 Sports Business Journal Brand Engagement Summit

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On May 31 – June 2, Sports Business Journal hosted the Intersport Brand Engagement Summit, bringing together leaders from organizations and brands throughout the sports industry. This is a collection of the best quotes, stats, observations, and insights shared via Twitter at the event. Thanks to everyone whose tweets helped fuel this recap and to Intersport and Sports Business Journal for a great event! For more, visit www.dsmsports.net and follow me on Twitter @njh287

Where firms define targeted niches geographically, building a diversified niche portfolio involves difficult decisions concerning international market expansion. Our study addresses this challenge empirically by utilizing the context of Formula One (F1) motor racing to advance the study of a niche-based growth strategy. Specifically, we develop and test a model that examines the importance of native resources to the success of an international expansion strategy featuring a portfolio of geographically-defined niches. In order to approximate the demand for the sport of F1 (dependent variable) across numerous countries, we utilize hierarchical regression with a data set that features the advertising rates for standard commercial time during the broadcast of every F1 grand prix from 2007 to 2010 in 19 different countries across five continents.

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During five months we were in charge of the organization of a Business Summit at IE Business School. This Summit has been divided into two events where we presented the industry nowadays and where it is leading to in the short term. ■ The Football Industry Nowadays. We gathered Luis Vicente from Valencia CF, Oscar Guerra from Nike and Fernando Martin from Zuqium ■ The Future of the Sports Industry. We gathered Oscar Peña from Intel & Anderground, Christian Mauriand from iRewind and Asier Arranz from Perception HUB Thanks to this events, we gathered 200 attendees and we encouraged networking between IE students and other Business Schools and some companies here in Madrid.

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Winning teams don’t appear by happy accident. Under the influence of the right coach and strategy, the team coalesces into one harmonious organization, putting aside individual goals to march in step and win. After all, winning is what sports is all about. By default, the sports enterprise and the team must be equally committed to the same outcome if they are to survive and evolve in today’s fierce and ever-changing business environment.

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The organisation of sport – and hence the Sport Industry of Employers – is very complex and subject to constant changes and modifications, for example when there is a change of national government in the UK and / or success (or failure) on the international stage of our elite sports men and women. There are three areas to the research: (1) The difference between the ‘performance’ and the ‘participation’ strands and the implications of this for the Sport Industry; (2) The differences and interdependencies of the three main sectoral components of the Sport Industry (Public; private; voluntary); (3) Significant recent and / or proposed changes (such as funding or strategic thinking about the place of sport in society) to the Sport Industry.

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Screaming Fans & Packed Stadiums - How games are turned into a global sport

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Competitive gaming has taken off in the last years. Publishers like Riot Games with League of Legends or Wargaming with World of Tanks have built their business around the idea that these games are indeed a sport. League of Legends now attracts millions of viewers in live streams, and its championship events fill stadiums like LA's Staples Center. It seemingly happened overnight, but it did not. As any sport, electronic sports have evolved into their own complex eco system, with a myriad of business opportunities for multiplayer game developers. This lecture shows how it works, who the significant actors in this burgeoning industry are, how big it has become and sheds light on deal and investment sizes. Slides from my talk at Respawn Gathering conferencee, August 20th 2013.

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Episode 263 Snippets: Aaron Eisman of Eisman Digital Consulting

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Episode 258 Snippets: Rob Gevertz of First Five Yards

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On episode 258 of the Digital and Social Media Sports Podcast, Neil chatted with Rob Gevertz, Founder of First Five Yards. In this episode, Rob gives phenomenal insight on building sponsor integrations and content on social and digital media, based on years of experience with Manchester City football club, Sky Sports, and more What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net

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Episode 255 Snippets: Bobak Ha'Eri of Reddit College Football (/r/CFB)

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Episode 250 Snippets: Aviv Levy Shoshan | Double Tap, AFC Ajax, FC Barcelona

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Episode 249 Snippets: Jon Schwartz, NASCAR/NFL/Big Ten

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