Jerry Katz joins BroadView Software as Radio Sales Director

1. RADIO VETERAN JERRY KATZ JOINS BROADVIEW
Key Addition to Radio BroadView Team Accelerates Market Growth
TORONTO, Ontario & OPELIKA, Alabama– August 1, 2010 – Longtime radio
veteran Jerry Katz has joined BroadView Software as Radio Sales Director after
over ten year’s service in senior positions at Wicks/Marketron Broadcast Solutions.
Katz is well known throughout the radio industry for his wide-ranging expertise in
radio management that combines extensive station-side experience, hands-on
traffic know-how, and a comprehensive understanding of the latest technological
advances opening opportunities in today’s marketplace. His arrival follows the
continuing growth of Radio BroadView and coincides with the launch of BroadView’s
Traffic Bureau service, an alternate to traditional in-house systems.
“Jerry Katz’ reputation speaks for itself,” said Michael Atkin, BroadView Founding
Partner and President. “His coming aboard further establishes our commitment to
radio and marks an important next phase in expanding our place in a marketplace
where our technology provides a decisive advantage.”
Katz says that his decision to join BroadView comes as crucial changeover in traffic
technology gains momentum.
“It’s no secret that a fundamental shakeout of the radio traffic business is now
underway,” said Katz. “I’ve always prided myself on being on the forefront, and so
deciding to be part of the growth and acceptance of Radio BroadView as the new
industry standard was easy.”
Katz noted that, together, Radio BroadView and Traffic Bureau offer a full-range of
options for radio managers providing no-compromise sophistication with simplicity
and value. Traffic Bureau can free station operations from the day-to-day traffic
tasks where refocusing on core business practices is needed. Radio BroadView’s
technology, combined with the company’s “trifecta” implementation approach,
delivers bottom-line results.
“BroadView’s ‘trifecta’ packages highly configurable software, excellent training plus
full conversion of the clients’ historical data. It’s a winning combination for
implementing a traffic system that delivers real value day-to-day, quarter-to-
quarter,” Katz said.
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2. About BroadView Software
BroadView Software Inc. is a leading North American software developer
specializing in broadcast information-management solutions. With more than two
decades experience, BroadView has a well-established reputation in the broadcast
industry for delivering a comprehensive toolset for programming, traffic and sales
that combines sophisticated functionality with ease of use. BroadView's winning
trifecta for clients provides highly configurable software, excellent training plus full
conversion of historical data. With BroadView, stations can maximize revenues with
increased profitability and operational savings. For more information, visit
www.BroadViewSoftware.com.
For media inquiries, please contact:
Carl Lindemann
Marketing Communications Consultant
Carl@Cyberscene.com
+1-512-528-1516
For sales and product inquiries, please contact:
Arthur Drevnig, P. Eng.
Director of Sales & Marketing
BroadView Software Inc.
Arthur@BroadViewSoftware.com
+1-416-778-0623 x233