This is the slide deck we used at our <a>NM News Port</a> retreat. If you are curious about how journalism schools can step up their game, check it out. It tells the backstory of our innovation/collaboration news lab at UNM. There's data and samples showing our amazing success... and info on where we're heading next. It ends with a capture of the brainstorming we did around four key questions.

1. From Liftoff to Orbit
The first-year trajectory of the
New Mexico News Port
Michael V. Marcotte
UNM Professor of Practice
Kate Nash Cunningham
Editor / Adjunct Professor

2. Welcome!
NEWS PORT RETREAT/LUNCH
11:00 Grab Lunch! Pick a Table!
11:10 Greeting - Karen
11:15 Liftoff to Orbit - Mike & Kate
11:45 Tabletop Planning - You!
12:25 Discussion - All

3. From Liftoff to Orbit
I. Forces Conspire
II.News Port Conception
III.News Port Activities
IV.News Port Results
V.Next Steps
VI.Your Turn!

4. I. Forces Conspire
Industry
Knight Commission/Info Needs
Aspen Institute/Rethink Pub Media
CPB / New Networked Era

5. Academy
Anderson, Bell & Shirky /Adapting
Downie & Schudson/Reconstruction
Newton / Searchlights & Sunglasses
I. Forces Conspire

6. I. Forces Conspire
From newsroom to classroom
Marcotte
Public radio/tv ‘84 - ’07
News consulting ‘07 - now
Teaching ‘12 - now
Nash
Newspapers ‘96 - ‘12
Teaching ‘12 - now

7. I. Forces Conspire
Catalyst
ONA Challenge Fund for Innovation in
Journalism Education
HACK YOUR CURRICULUM:
COLLABORATE WITH LOCAL MEDIA

9. II. NM News Port
● Theory of Change
● Mission Statement
● Goals & Tactics
● Student Outcomes

10. Our Theory of Change
Devote school resources (student effort, faculty
training, research, facilities) to public journalism
Partners join to accelerate training,
coverage and public reach
New Mexicans are more
engaged and more
informed

11. 1.The News Port advances the teaching of
journalism by doing journalism.
2. The News Port invites partners to
collaborate and experiment.
3. The News Port increases the depth, reach
and impact of public service
journalism about New Mexico.
Our Mission

12. Our Goals/Tactics
Teaching by Doing
• Give all journalism STUDENTS an opportunity
to publish
• Give FACULTY an opportunity to participate
and research

13. Our Goals/Tactics
Partnering/Experiments
• Help provide to partners reporting they otherwise
would lack
• Distribute partner stories to audiences they
otherwise would miss
• Evolve technological skills and tools

14. Our Goals/Tactics
Public Service Journalism w/
Depth, Reach & Impact
• Measure an increase in topics and sources
• Measure an increase in users
• Measure a positive approval rating by partners,
participants and users

15. News Port Outcomes =
Classroom Outcomes
● Conceive of stories strong in public service value
● Demonstrate expertise in covering topics of civic
interest and importance
● Gather, verify and prioritize factual evidence
● Write clear, concise and correct news stories
● Produce multimedia journalism for the web
● Engage communities
● Manage data, contacts, teamwork and deadlines

16. Our (Not-So-Secret)
Secret Mission
● To instigate a culture of change at UNM
● To propel local partner success
● To have a blast telling stories, exploring
tools and engaging people
● To save journalism!

18. III. News Port Activities
FALL 2015
Covered the New Mexico general election,
including in real time on election night.
Hosted a Twitter Town hall
Held a "Follow the Money" workshop

19. New Mexico News Port
http://newmexiconewsport.com

20. New Mexico News Port
http://newmexiconewsport.com

21. New Mexico News Port
http://newmexiconewsport.com

22. New Mexico News Port
http://newmexiconewsport.com

23. New Mexico News Port
http://newmexiconewsport.com

24. New Mexico News Port
http://newmexiconewsport.com

25. New Mexico News Port
http://newmexiconewsport.com

26. New Mexico News Port
http://newmexiconewsport.com

27. New Mexico News Port
http://newmexiconewsport.com

28. New Mexico Daily Lobo
http://www.dailylobo.com

29. New Mexico News Port
http://newmexiconewsport.com

30. New Mexico News Port
http://newmexiconewsport.com

36. III. News Port Activities
SPRING 2015
Curious New Mexico project
243 questions from the community
Citizens decide what is news

37. Curious City
http://curiouscity.wbez.org

39. Actual questions
What is the oldest language in New Mexico and
who speaks it?
What's the story behind the large
arrow/archer/bow art installations?
Who is responsible for naming it the land of
Enchantment ?

40. Actual questions
Is there toxic waste being dumped in the
Manzano Mountains and what will be done to
clean it up?
Why are streets in Albuquerque so wide but the
sidewalks are so narrow?
How corrupt are our politicians compared to
other states? It always seems like we have one
unfortunate political scandal or another.
.

41. Actual questions
Why are the buildings in Albuquerque the same
shades of brown?
Why are New Mexico drivers so bad?
Roswell? Aliens.

42. New Mexico News Port
http://newmexiconewsport.com

43. New Mexico News Port
http://newmexiconewsport.com

44. New Mexico News Port
http://newmexiconewsport.com

45. New Mexico News Port
http://newmexiconewsport.com

46. StratCom students too
They created new releases, fact
sheets and media pitches about
the project.
19 students in CJ 387 (Intro to Strategic
Communication) worked on media kits about
the News Port.

47. Beyond classes
Four interns, one work study student and
one independent study student.

48. Skills
Web publishing
Text and video editing
Ethics
Mobile tools

49. New Mexico News Port
http://newmexiconewsport.com

50. Year one video
https://youtu.be/rREIucP_pm0

52. IV. News Port Results
News Port
Timeline

53. IV. News Port Results
76 students published!
● 128 stories
● 74 photos
● 58 videos
● 35 data graphics

54. IV. News Port Results
Involvement!
● Nine faculty members from seven courses
● 14 professionals from six partner
organizations

55. IV. News Port Results
Engagement!
● More than 20,000 web page views
● 541 Twitter followers, 403 tweets, 282
retweets
● 230 Facebook likes, 121 FB posts, 170 shares
● 20 stories published by partners

56. IV. News Port Results
Awards!
SPJ Region 9 Finalist -- “Mark of Excellence”
● Best Digital-Only Student Publication
● Best Online News Reporting
New Mexico Press Women’s Association
● 1st Place: Continuing Coverage (Election Coverage)
● 1st Place: Writing, News (Candidates Hit Road)
● 1st Place: Writing, Features (Living the Wild Life)
● 2nd Place: Website, Educational (NM News Port)
● 3rd Place: Speciality Articles, Politics (Record Revenues)

57. IV. News Port Results
Fundraising!
● Awarded $50,000 by Ethics and Excellence
Journalism Foundation.
● A grant for $12,500 by Thornburg
Foundation for legislative coverage
● $5,000 for intern scholarships by Peggy Ann
Hutchinson to C&J
● New UNM Fund for Journalism Innovation

58. IV. News Port Results
Data yet to be reported
● Tufts survey of community leaders and
project partners
● Pre and post survey to measure student skill
attainment, level of satisfaction and
anticipatory socialization (person-job fit).

59. V. Next Steps
● News Port to continue Curious NM for
NMPBS!
● News Port’s main beat becomes “High Tech
in the High Desert: NM’s innovation
economy.”
● News Port to partner in “Democracy Bus,” a
fresh approach to election coverage.
● News Port as platform in development of a

60. V. Next Steps
News Port is part of a wider-ranging
discussion about the future vision of
KUNM-FM, NMPBS and C&J Dept.
Big Vision:
A joint public media news room?

61. Tabletop Planning
1. Choose “table captain” who will
guide discussion and report out
2. Begin SILENTLY, each writing
down ideas on the Post-It notes
3. Discuss ideas… form new ideas
4. Prioritize your ideas
5. Report out when the time is up!

62. Tabletop Planning
Table 1:
How can News Port work more deeply
with media partners to produce
significant journalism?

63. Tabletop Planning
TABLE 1: JOURNALISM PARTNERSHIPS
- hold an honest conversation about values and purposes of each partner
(acknowledge different cultures, languages)
- build a structure for editorial planning to take hold (consider newsroom
model with editor levels)
- increase trust and confidence in journalistic quality and integrity
- pair experienced journalists with inexperienced journalists
- rotate students through partner organizations
- produce “significant journalism” — defined as solid beat coverage and/or
deep dive investigative coverage
- tackle liability concerns head on

64. Tabletop Planning
Table 2:
How can News Port advance its digital
age technological sophistication -- for
students and for partners?

65. Tabletop Planning
TABLE 2: ADVANCING TECHNOLOGY
- build upon consumer tech we already have — but to their highest quality and
best practices
- push web to be cutting edge (avoid print look)
- exploit live streaming like Periscope
- exploit social uses like Vine, Instagram
- emphasize mobile, mobile, mobile
- QR codes to find News Port in unlikely places
- mind the convergence of broadcast and internet… ATSC 3.0

66. Tabletop Planning
Table 3:
How can News Port more deeply and
consistently engage the public?

67. Tabletop Planning
TABLE 3: PUBLIC ENGAGEMENT
- broader partnerships with other
news outlets
- “tell us your story” portal
- localize national news
- connect with CJ advisory bd
- news surveys with community
- find the target audience and
collaborate with groups in that area
- find a single focus topic and stick
with it
- video columns
- social media sharing
- more Twitter town halls
- beats on public sectors
- involve Generation Justice
- have a public open house
- send reps to comm/media orgs
- form a citizen advisory panel
- engage with high school programs
- hold seminars and events
- mount a joint PR campaign
- convene social media
conversations after broadcasts
- partner with UCAM
- media literacy campaign

68. Tabletop Planning
Table 4:
How can News Port become
sustainable as a long-term effort?

69. Tabletop Planning
TABLE 4: SUSTAINABILITY
- create endowment fund
- press for individual givers
- seek foundation support (gifts and grants)
- major gifts via select individuals
- start a News Port newsletter to get into inboxes
- run a crowd-funding campaign around a topic
- charge fees for special trainings or special events
- create content products like book that appeal to students and families
- sell content to other partners
- seek sponsors for short term efforts, like intercession projects
- get partners to invest more in-kind support, like advising, editing
- get more faculty involved

70. Want to Help? Contact us!
Michael V. Marcotte
mm@mikemarcotte.com
@michvinmar
(619) 201-2677
Kate Nash Cunningham
katenashreporter@gmail.com
@katenashnm
(505) 385-9089