A newspaper's publisher and intended audience can provide important context. Examining details like location, date, and masthead can reveal when and where the newspaper was published. The owners and managers listed in the indica may provide clues to the newspaper's political stance, though this information needs to be considered alongside the content of editorials and reporting. Regular readers historically expected newspapers to take consistent political positions while reporting current events, though the meaning of "journalistic objectivity" has varied over time and place.