The document provides guidelines for Newline's Market Development Funds (MDF) program for distributor partners in APAC. It outlines the purpose of MDF campaigns to promote new products and solutions, with a maximum budget of 2% of quarterly sales. Eligible marketing activities include digital advertising, brochures, seminars, and trade show support. It also provides requirements for distributor partner marketing events and digital marketing proposals, including using Newline's logo and promoting its products. The approval and reimbursement process requires applications with expenses, invoices, photos, and marketing reports.

1. Marketing Solutions
Program for
Distributor Partner
APAC Guideline

2. Market
Development Funds
We like to offer our partners to help them execute marketing or sales
actions that drive better sales performance.

3. At-a-glance Market Development Funds (MDF)
*MDF campaigns typically have 6-month execution window (including quarterly)
MDF Process* Purpose Budget Timing*
Quarterly
MDF
Promote any newline
production and solution.
Include training, marketing
or sales activities that drive
more sales.
The maximum
amount per quarter
does not exceed 2%
of the total quarterly
sales.
(Case by Case,
Maximum 50%)
Recurring each quarter per published
funding calendar.
Next opportunity 2022 Q2 proposal
deadline mid-March

4. MDF – Eligible Activities
▪ Installed Base Sales
▪ Website Establishment
– Total MDF sponsorship
budget will be sponsored
according to the proposal
Partner Beneficial
*MDF cannot be used for tradeshow booth costs, conference fees, sponsorships and press releases
▪ Content Assets:
– Brochures
– Flyers/posters
▪ Advertising:
– Print or Digital
– Anything that increase
web presence
– Social Media
▪ Success stories and
Case studies
Co-op Promotion
▪ Online Webinars
▪ Conferences and
tradeshows
– Seminars
– Roadshows
– Workshops
– Customer networking
– Tradeshow support*
End-user Promotion

5. Marketing Events
Live or Virtual
There are so many ways for you to promote a event to your target
audiences. We’re love to help setting up and promote a ton of events in
2022, and we have some takeaways for you to bring into the new year.

6. Requirements for distributor partner
marketing events
01
02-1
03
04
Attendees should be end users.
The number of attendees should be
minimum 30 people for live event.
Newline new product and solutions must be
shown at the event.
The event can only be made after the budget
is approved by Newline.
02-2
The number of attendees should be
minimum 80 people for virtual event.

7. Requirements for distributor partner marketing events
**市场部提供统一模板与设计**
Newline's logo must be displayed at
the invitation of the event.
Newline's logo should be
displayed clearly in the trade
show banners and reception
while having an offline event.
There must be a Newline's
product introduction or
Newliner's speech at the
event.
It can be an online or
offline event, such as a
webinar or a promotional
event.
The number of the attendees:
Online event minimum 80 people
Live event minimum 30 people

8. Proposal Approval Organization
Application for the event
Reimbursement

9. Event proposal
Event agenda
Promotional
goals
Event topics &
contents
Type of event
Proposal

10. Event approval
Event expenses support
Event expenses
support & Sponsor
giveaways
Sponsor giveaways

11. Request of the promotion events
Promotion materials
Newline’s logo must
be shown clearly on
the displayed materials,
such as invitations,
tradeshow banners, or
reception.
Event agenda
• Newline promotion
There must be a Newline
product introduction and a
Newliner’s speech.
• Multi-brand promotion
including Newline
There must be a Newline
product introduction.
Newline logo usage
Please follow the rules
of Newline Logo
Usage Guidelines.

12. Expense reimbursement
Event expense list Invoices Photos
Please provide a detailed
list of the expenses.
Please provide the images
of all the invoice.
Please take photos of the
event.

13. Digital Marketing
Any web-based strategy, method, or tool used to increase the
awareness of a company’s brand, products and/or services. We’re love
to get our brand awareness to the next level on your local area.

14. Proposal Approval Marketing
report
Application for digital marketing
Reimbursement

15. Digital marketing approval
Marketing support
Ads expenses
support & Sponsor
as proposal.
Ads expenses
support & Sponsor
as proposal.

16. Request of the marketing plans
Promotion materials
Newline’s logo must
be shown clearly on
the displayed materials,
such as banners and
products.
Marketing Target
• Newline promotion
There must be a time length
for digital marketing.
• Target achievement
There must be a target for
digital marketing such as
Impression, Click, Views.
• Target audience
There must be a target for
digital marketing such ages,
interest, groups.
Newline logo usage
Please follow the rules
of Newline Logo
Usage Guidelines.

17. Expense reimbursement
Marketing report Invoices Marketing Material
Please provide a detailed
marketing report.
Please provide the images
of all the invoice.
Please provide the images
of all marketing material

18. Success Stories
or Case Study
Stories always inspire and motivate us. We’re love see how businesses
like yours are growing with newline.

19. Photo &
Stories
Fill the form Approval
Application for Success Stories
Reimbursement

20. For Sales – Success Stories / Case Study
Photo & Stories Information Cases rewards
Photo:
Please provide a detail of
the product installed
photos with multiple angles,
locations, and surrounding
areas.
Stories:
Please provide a detail of
the reason and comment
from the buyer.
Please provide detail of the
buyer include the company
logo and full name.
Approval for use in public
or testimonial is necessary.
Marketing support
With per case for sharing
their stories. Personal
apply only.

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