Learning about yourself makes learning about wine much more fun and relevant! The New Wine Fundamentals is a unique, flavor-based approach to an intimidating and confusing subject.
Learn more at www.timhanni.com and visit www.yumuk.com to discover your TasteSQ and get personalized wine recommendations. My mission is to help understand, embrace and cultivate all wine consumers. Tim Hanni MW
This document discusses factors that influence personal wine preferences. It explains that physiology and psychology both impact how individuals experience wine differently. Physiology refers to sensory sensitivity, which can vary dramatically in aspects like taste receptors. Psychology involves how the brain interprets sensations based on memories and experiences. Together, these determine unique wine preferences. The document encourages focusing on enjoyment, understanding individual differences, and practicing wine taste evaluations to better recognize factors that shape preferences.
This document provides definitions for various camera shots including extreme long shot, long shot, medium shot, close up, extreme close up, high angle, and low angle shots. It breaks down different shot types used in film from wider shots showing more context to tighter shots that focus on details.
Levine-Clark, Michael, "Self Publishing and the Academic Library," invited, Self Pub 2.0 Preconference, Charleston Conference, Charleston, S.C., November 6, 2013.
Part of a panel on "Vendor Services and Self Publishing."
This document contains details of a planned lesson by a teacher named Mohd Faizal Irwan Bin Zakaria for his class called Mawar. The lesson will teach students about farm animals and include a virtual field trip to a farm website as well as a worksheet assessment. The virtual field trip will take students to the 4-H Virtual Farm website where they can explore different areas of the farm and identify farm animals. This virtual field trip aims to engage students and allow them to learn through interactive exploration of an online farm site.
Presentation given by Steve Capes, Cambridgeshire Community Archives Network, at "Building a Heritage Network" conference in Stornoway, 29 October 2013
La atmósfera terrestre está dividida en diferentes capas definidas por su altura y los fenómenos que ocurren en ellas: la exósfera se extiende desde 500-1000 km y es una zona de vacío casi absoluto donde orbitan satélites; la termosfera y mesósfera desde 90-500 km donde se producen iones, auroras y rayos cósmicos; la estratosfera y tropósfera desde 0-25 km donde ocurren los fenómenos meteorológicos como nubes y lluvia.
Levine-Clark, Michael, and Barbara Kawecki, “Best Practices for Demand-Driven...Michael Levine-Clark
Levine-Clark, Michael, and Barbara Kawecki, “Best Practices for Demand-Driven Acquisition of Monographs: Recommendations of the NISO DDA Working Group,” Electronic Resources & Libraries, Austin, March 17, 2014.
This document discusses factors that influence personal wine preferences. It explains that physiology and psychology both impact how individuals experience wine differently. Physiology refers to sensory sensitivity, which can vary dramatically in aspects like taste receptors. Psychology involves how the brain interprets sensations based on memories and experiences. Together, these determine unique wine preferences. The document encourages focusing on enjoyment, understanding individual differences, and practicing wine taste evaluations to better recognize factors that shape preferences.
This document provides definitions for various camera shots including extreme long shot, long shot, medium shot, close up, extreme close up, high angle, and low angle shots. It breaks down different shot types used in film from wider shots showing more context to tighter shots that focus on details.
Levine-Clark, Michael, "Self Publishing and the Academic Library," invited, Self Pub 2.0 Preconference, Charleston Conference, Charleston, S.C., November 6, 2013.
Part of a panel on "Vendor Services and Self Publishing."
This document contains details of a planned lesson by a teacher named Mohd Faizal Irwan Bin Zakaria for his class called Mawar. The lesson will teach students about farm animals and include a virtual field trip to a farm website as well as a worksheet assessment. The virtual field trip will take students to the 4-H Virtual Farm website where they can explore different areas of the farm and identify farm animals. This virtual field trip aims to engage students and allow them to learn through interactive exploration of an online farm site.
Presentation given by Steve Capes, Cambridgeshire Community Archives Network, at "Building a Heritage Network" conference in Stornoway, 29 October 2013
La atmósfera terrestre está dividida en diferentes capas definidas por su altura y los fenómenos que ocurren en ellas: la exósfera se extiende desde 500-1000 km y es una zona de vacío casi absoluto donde orbitan satélites; la termosfera y mesósfera desde 90-500 km donde se producen iones, auroras y rayos cósmicos; la estratosfera y tropósfera desde 0-25 km donde ocurren los fenómenos meteorológicos como nubes y lluvia.
Levine-Clark, Michael, and Barbara Kawecki, “Best Practices for Demand-Driven...Michael Levine-Clark
Levine-Clark, Michael, and Barbara Kawecki, “Best Practices for Demand-Driven Acquisition of Monographs: Recommendations of the NISO DDA Working Group,” Electronic Resources & Libraries, Austin, March 17, 2014.
A family is preparing to go to the beach for a holiday by making a turtle or tortoise craft out of an egg carton. The craft involves painting an egg carton cup, decorating it, cutting a body shape from foam, gluing the cup onto the foam, and adding magnets to the back to create a fridge magnet.
A core challenge over the time been will be to attract and retain a skilled work force as the labor market continues to tighten, technology continues to evolve, and fewer foreign students immigrate to America for job opportunities. This situation is exacerbated as companies find themselves managing four generations of American workers:
1- Silents (Born between 1925 and 1946)
2- Baby Boomers (Born between 1946 and 1964)
3- Generation Xers (Born between 1965 and 1980)
4- Generation Ys or Millennials (born after 1980)
Orientaciones para la elaboración y revisión de reglamentos de convivencia es...Marisol Moreno
Este documento proporciona orientaciones para la elaboración y revisión de reglamentos de convivencia escolar. Explica que la convivencia escolar es un aprendizaje formativo compartido por toda la comunidad educativa. Además, señala que el reglamento de convivencia debe ser un instrumento formativo que promueva el desarrollo personal y social de los estudiantes. Por último, ofrece criterios para la elaboración, revisión y difusión del reglamento de convivencia escolar.
The document discusses reviewing retirement plans in a more realistic way using a new retirement planning tool called aftcasting. It shows examples of three generations of retirees whose conventional retirement plans became invalid after market corrections. The new tool uses actual historical market data rather than assumptions, showing all possible outcomes to plan retirement more realistically and minimize risks from market performance. The advisor proposes using this tool to determine essential expenses, optimal retirement age, and strategies to create reliable retirement income.
This document discusses how social media and online tools can be used to easily create, share, and discuss user-generated content to engage audiences, entertain them, and inform them about campaigns. It provides examples of tools like Facebook, Twitter, YouTube, and websites that non-profits can use to research audiences, present information, and spread their messages to large numbers of people in Hong Kong. The document encourages thinking about how to get people's attention online and then explores some of these tools in more detail.
The document describes different breakfast foods and meals eaten by boys and girls in Luarca, Spain. It provides examples of typical breakfast items like cereals with milk, churros or fritters with chocolate, biscuits with milk, toasts with butter, and homemade sponge cake. It then shows photos and lists of breakfast foods consumed by several children, including items like orange juice, milk, cereals, toast, cookies, pancakes, and more. The document aims to illustrate the variety of breakfast options children in Luarca have.
Tech talk October 2013 - Rotary Foundation Cadre of Technical AdvisersPablo Ruiz Amo
The newsletter provides updates on Rotary Foundation's Cadre of Technical Advisers, including:
1) New technical coordinators beginning three-year terms to provide guidance in sectors such as maternal and child health, education, economic development, and water/sanitation.
2) A site visit summary describing challenges implementing a water/sanitation project on remote Remba Island in Kenya, emphasizing thorough preparation and sustainability planning.
3) Thanks to outgoing technical coordinators and welcome to new coordinators who will utilize their expertise to support Rotary grants.
El documento proporciona varios hechos interesantes sobre el cuerpo humano. El corazón crea suficiente energía en un día para conducir una camioneta 30 km, y en toda una vida para ir a la luna y volver. El cerebro, aunque es 60% grasa, puede generar energía para encender una bombilla. La piel se renueva constantemente descartando 50,000 células muertas por minuto.
This document summarizes a presentation about tuning parallel code on Solaris. It discusses:
1) Using tools like DTrace, prstat, and vmstat to analyze performance issues like thread scheduling and I/O problems in parallel applications on Solaris.
2) Two examples of using DTrace to analyze thread scheduling and troubleshoot I/O performance problems in a virtualized Windows server.
3) How the examples demonstrated using DTrace to identify unbalanced thread scheduling and discover that a domain controller was disabling disk write caching, slowing performance.
This document provides an overview and guide for qualitative research methods. It is intended as a field guide for data collectors to have as a reference during data collection. The guide covers key qualitative research methods including participant observation, in-depth interviews, and focus groups. It discusses the logistics, ethics, and tips for effective data collection using each method. The document also provides guidance on organizing, storing, and managing qualitative data. The overall goal is to equip data collectors with practical knowledge of qualitative methods that they can apply directly in the field.
Understanding Consumer Wine Perceptions with Tim Hanni MWOregon Wine Board
This document discusses a new approach to wine sales and service called "Vinotyping". It proposes that understanding individual sensory preferences and "Vinotypes" can help sellers better match customers to wines they will enjoy. The document provides examples of common wine reference types to aid comparative selling. It also outlines converting the traditional wine conversation into one focused first on the customer's preferences using the Vinotype framework to personalize recommendations and increase satisfaction, sales and repeat business.
This document provides an overview of an interactive wine tasting event. It will cover topics like wine and health, what wine is, the fermentation process, wine labeling, how to taste wine, pairing wine with food, serving and storing wine, and understanding wine labels. The goal is for attendees to have fun, ask questions, and learn about different styles of wine through tasting exercises and comparisons.
The re launching of the traveling vineyard (1)vintagevinogirl
The Traveling Vineyard is a direct sales company that allows independent consultants to host in-home wine tasting events and earn commissions. Consultants learn about wines from around the world, set their own schedule, and can earn extra income on the side or make it a full-time career. The company provides training, a starter kit valued at over $400, and wines are sourced from boutique wineries around the globe. Consultants earn 20% commission on wine sales from events and online orders through their personalized website. The opportunity allows those with a passion for wine to share their enthusiasm with others.
This document provides a step-by-step guide to tasting wine like a professional sommelier. It explains that the tongue has different taste receptors and it's important to have a clean palate before tasting. The 4 step process is: see the wine's color and clarity; sniff the aromas; swirl to aerate the wine; and sip to identify flavors, body, and other characteristics using different areas of the tongue. Following these steps will help analyze the wine's producer, country, varietal, vintage and taste.
A family is preparing to go to the beach for a holiday by making a turtle or tortoise craft out of an egg carton. The craft involves painting an egg carton cup, decorating it, cutting a body shape from foam, gluing the cup onto the foam, and adding magnets to the back to create a fridge magnet.
A core challenge over the time been will be to attract and retain a skilled work force as the labor market continues to tighten, technology continues to evolve, and fewer foreign students immigrate to America for job opportunities. This situation is exacerbated as companies find themselves managing four generations of American workers:
1- Silents (Born between 1925 and 1946)
2- Baby Boomers (Born between 1946 and 1964)
3- Generation Xers (Born between 1965 and 1980)
4- Generation Ys or Millennials (born after 1980)
Orientaciones para la elaboración y revisión de reglamentos de convivencia es...Marisol Moreno
Este documento proporciona orientaciones para la elaboración y revisión de reglamentos de convivencia escolar. Explica que la convivencia escolar es un aprendizaje formativo compartido por toda la comunidad educativa. Además, señala que el reglamento de convivencia debe ser un instrumento formativo que promueva el desarrollo personal y social de los estudiantes. Por último, ofrece criterios para la elaboración, revisión y difusión del reglamento de convivencia escolar.
The document discusses reviewing retirement plans in a more realistic way using a new retirement planning tool called aftcasting. It shows examples of three generations of retirees whose conventional retirement plans became invalid after market corrections. The new tool uses actual historical market data rather than assumptions, showing all possible outcomes to plan retirement more realistically and minimize risks from market performance. The advisor proposes using this tool to determine essential expenses, optimal retirement age, and strategies to create reliable retirement income.
This document discusses how social media and online tools can be used to easily create, share, and discuss user-generated content to engage audiences, entertain them, and inform them about campaigns. It provides examples of tools like Facebook, Twitter, YouTube, and websites that non-profits can use to research audiences, present information, and spread their messages to large numbers of people in Hong Kong. The document encourages thinking about how to get people's attention online and then explores some of these tools in more detail.
The document describes different breakfast foods and meals eaten by boys and girls in Luarca, Spain. It provides examples of typical breakfast items like cereals with milk, churros or fritters with chocolate, biscuits with milk, toasts with butter, and homemade sponge cake. It then shows photos and lists of breakfast foods consumed by several children, including items like orange juice, milk, cereals, toast, cookies, pancakes, and more. The document aims to illustrate the variety of breakfast options children in Luarca have.
Tech talk October 2013 - Rotary Foundation Cadre of Technical AdvisersPablo Ruiz Amo
The newsletter provides updates on Rotary Foundation's Cadre of Technical Advisers, including:
1) New technical coordinators beginning three-year terms to provide guidance in sectors such as maternal and child health, education, economic development, and water/sanitation.
2) A site visit summary describing challenges implementing a water/sanitation project on remote Remba Island in Kenya, emphasizing thorough preparation and sustainability planning.
3) Thanks to outgoing technical coordinators and welcome to new coordinators who will utilize their expertise to support Rotary grants.
El documento proporciona varios hechos interesantes sobre el cuerpo humano. El corazón crea suficiente energía en un día para conducir una camioneta 30 km, y en toda una vida para ir a la luna y volver. El cerebro, aunque es 60% grasa, puede generar energía para encender una bombilla. La piel se renueva constantemente descartando 50,000 células muertas por minuto.
This document summarizes a presentation about tuning parallel code on Solaris. It discusses:
1) Using tools like DTrace, prstat, and vmstat to analyze performance issues like thread scheduling and I/O problems in parallel applications on Solaris.
2) Two examples of using DTrace to analyze thread scheduling and troubleshoot I/O performance problems in a virtualized Windows server.
3) How the examples demonstrated using DTrace to identify unbalanced thread scheduling and discover that a domain controller was disabling disk write caching, slowing performance.
This document provides an overview and guide for qualitative research methods. It is intended as a field guide for data collectors to have as a reference during data collection. The guide covers key qualitative research methods including participant observation, in-depth interviews, and focus groups. It discusses the logistics, ethics, and tips for effective data collection using each method. The document also provides guidance on organizing, storing, and managing qualitative data. The overall goal is to equip data collectors with practical knowledge of qualitative methods that they can apply directly in the field.
Understanding Consumer Wine Perceptions with Tim Hanni MWOregon Wine Board
This document discusses a new approach to wine sales and service called "Vinotyping". It proposes that understanding individual sensory preferences and "Vinotypes" can help sellers better match customers to wines they will enjoy. The document provides examples of common wine reference types to aid comparative selling. It also outlines converting the traditional wine conversation into one focused first on the customer's preferences using the Vinotype framework to personalize recommendations and increase satisfaction, sales and repeat business.
This document provides an overview of an interactive wine tasting event. It will cover topics like wine and health, what wine is, the fermentation process, wine labeling, how to taste wine, pairing wine with food, serving and storing wine, and understanding wine labels. The goal is for attendees to have fun, ask questions, and learn about different styles of wine through tasting exercises and comparisons.
The re launching of the traveling vineyard (1)vintagevinogirl
The Traveling Vineyard is a direct sales company that allows independent consultants to host in-home wine tasting events and earn commissions. Consultants learn about wines from around the world, set their own schedule, and can earn extra income on the side or make it a full-time career. The company provides training, a starter kit valued at over $400, and wines are sourced from boutique wineries around the globe. Consultants earn 20% commission on wine sales from events and online orders through their personalized website. The opportunity allows those with a passion for wine to share their enthusiasm with others.
This document provides a step-by-step guide to tasting wine like a professional sommelier. It explains that the tongue has different taste receptors and it's important to have a clean palate before tasting. The 4 step process is: see the wine's color and clarity; sniff the aromas; swirl to aerate the wine; and sip to identify flavors, body, and other characteristics using different areas of the tongue. Following these steps will help analyze the wine's producer, country, varietal, vintage and taste.
Students from the University of Dhaka's Department of Marketing are conducting a survey to compare customer perceptions of soft drinks. They have provided a questionnaire to gather information about respondents' soft drink preferences, purchasing behaviors, and opinions. The questionnaire collects demographic information and asks participants to rate their level of agreement with various statements about soft drinks. It aims to understand where people typically buy soft drinks, which brands they prefer, and what factors influence their purchases.
Usage situation has an importance of its own in consumer behaviour ; with beer as a product, the ppt from a student of Era Business School, tries to explain the issue.
Similar to New Wine Fundamentals: Introduction (8)
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
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𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
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Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
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Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
1. UNDERSTANDING WINE
PERCEPTION, PREFERENCES & VALUES
This material is offered free by Tim Hanni MW, please notate source if information is
used for any other purposes than the New Fundamentals of Wine curriculum.
Please do not revise without written consent
Copyright 11/2010 HanniCo Llc, all rights reserved
Tim Hanni MW tim@timhanni.com
2. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com2
Learning about wine is challenging…
•Wine language is confusing.
•I seem to get contradictory
messages and information.
•Why don’t I like the wines I
am told I am supposed to
like?
Especially if you don’t understand our differences!
3. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com3
Why You Like What You Like
What YOU experience
How YOU interpret the experiences
Determines YOUR Personal Wine Preferences and Values
4. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com4
Focus on ENJOYMENT
Drinking wines that taste wonderful.
With the foods YOU really enjoy.
Learning to understand and celebrate our
individual differences and preferences.
1
5. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com5
Why You Like What You Like
The Pieces to the
Wine Preference Puzzle
– Sensory Physiology
– Sensory Psychology
6. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com6
Personal Preferences:
Yum versus Yuk
Physiology (sensory hardware):
– Reception and transmission of
sensations
– The range and intensity of sensory
information sent to our brain
The sensations you may experience can
occur differently to other people.
7. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com7
Personal Preferences:
Yum versus Yuk
Psychology (sensory software)
– How your brain processes the sensory information it
receives
– The emotions and judgments strongly connected to
YOUR personal memories and experiences.
Our INTERPRETATION of sensations can vary
dramatically and CHANGE OVER TIME.
8. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com8
Sensory Sensitivity
Anatomy: how many taste/smell/touch/etc. receptors, what kind, signal strength =
Range and intensity of of sensations
Learning,
Observation
Culture,
Environment
Life
Experiences
PERSONAL
OPINIONS
Right vs. Wrong
Good vs. Bad
Like vs. Don’t Like
Your wine preferences
Are a unique combination of your sensory hardware and software
11. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com11
TasteSQ (sensitivity quotient)
• Our sensory anatomy can differ dramatically AND
• This greatly influences experiences and personal
preferences.
NOT good or bad, no better or worse – just different
More than 12,000 3,000 is average Less than 500
12. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com12
MORE Sensitive LESS Sensitive
• Coffee: Yuk or need LOTS of
cream and sugar
• Salt: LOVE salt or salty snacks
• Artificial Sweetener: tastes
horrible!
• Coffee: may or may not need
some cream and sugar
• Salt: Like salt or salty snacks
• Artificial Sweetener:
unpleasant or ‘different’ but
may be bearable.
• Coffee: black and strong, often
loves Scotch and cigars
• Salt: Not usually an issue
• Artificial Sweetener: usually
no problem.
TasteSQ Correlates to MANY Preferences:
Food and beverage preferences
Hyper-
Sensitive
Sensitive TolerantSweet
Remember preferences are often RE-PROGRAMMED over time (acquired tastes)
High alcohol wines BURN! High alcohol wines SWEETHigh alcohol wines IRRITATING
13. 01/29/15 Copyright 2010 HanniCo LLC tim@timhanni.com13
MORE Sensitive LESS Sensitive
General preferences for wine styles
Hyper-
Sensitive
Sensitive TolerantSweet
1 2 3 4 5 6 7 8 9 10
SWEET
For people who want
sweet wines. Period.
These wines are
fresh, delicious and
perfect for those who
demand sweetness
in their wines.
DELICATE
Wines that tend to
have more delicacy
than power.
Especially for people
who want wines with
less bitterness and
lower alcohol.
SMOOTH
Wines that combine
intensity and
balance are
important .These
wines tend to appeal
to a wider range of
personal tastes in
general.
INTENSE
Love intensity and
power? Then these
wines may be the
ones for you. These
wines tend to have
power and generally
higher alcohol levels.
High alcohol wines BURN! High alcohol wines SWEETHigh alcohol wines IRRITATING
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Why You Like What You Like
Your opinions: YOUR experiences and how YOU interpret wine sensations
Immediate (occuring) senasations are compared with our past
experiences and allow us to evalute and form opinions
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YOUR Memories and Experiences
Affect Your Wine Descriptions and Preferences
“This wine reminds me of fresh cut grass on a summer day…”
The ‘grassy’ smell of
Sauvignon Blanc may
be ‘yum’ or ‘yuk’
depending on YOUR
personal experiences
with lawns and/or
grass.
Your reactions and
preferences can easily
change over time as
you have new
experiences.
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Why You Like What You Like
What YOU experience (TasteSQ)
How YOU interpret the experiences
Determines YOUR Personal Wine Values and Preferences
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What to do next…
PRACTICE AND PASS IT ON:
Conduct the TasteSQ interview with friends, family and associates.
See what they think and practice to get really good at it.
You can go to www.yumyuk.com for more information and the
online TasteSQ interview.
Remember The Mission:
Understand, embrace and cultivate
all wine consumers
…and don’t forget to have fun!
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For more information contact:
Tim Hanni MW
tim@timhanni.com