How digital technologies are disrupting business today and for the future. A look at the history of industry, digital business models and responses that businesses should have prepared.
**My additional research and summary of the European Centre of Technology lessons in Digital Marketing**
Get more information about e-commerce history, trends, marketing tips, an importance of mobile optimized e-commerce website, demonetisation impact etc.. http://www.ekavat.co.uk/
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers (tablets), mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an m-commerce transaction.
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
How digital technologies are disrupting business today and for the future. A look at the history of industry, digital business models and responses that businesses should have prepared.
**My additional research and summary of the European Centre of Technology lessons in Digital Marketing**
Get more information about e-commerce history, trends, marketing tips, an importance of mobile optimized e-commerce website, demonetisation impact etc.. http://www.ekavat.co.uk/
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers (tablets), mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an m-commerce transaction.
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Mobile March Keynote-It’s A Great Time To Be Part Of MobileRemainComm
Mark Mosiniak, Director of Business Development, for Best Buy Mobile, shares his thoughts on industry observations, trends and insights and his perspectives on the current and future state of experimentation and innovation at the recent Mobile March mobile event in Minneapolis on March 27th, 2010.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Mobile March Keynote-It’s A Great Time To Be Part Of MobileRemainComm
Mark Mosiniak, Director of Business Development, for Best Buy Mobile, shares his thoughts on industry observations, trends and insights and his perspectives on the current and future state of experimentation and innovation at the recent Mobile March mobile event in Minneapolis on March 27th, 2010.
V Encuentros de Centros de Documentación de Arte Contemporáneo ARTIUM - Milan...Artium Vitoria
Ponencia de Milan Hughston, director de la Biblioteca y Archivos del Museo de Arte Moderno, Nueva York, para los V Encuentros de Centros de Documentación de ARTIUM.
This second presentation was used when we provided a brief, high-level overview of the strategies and tactics we would to use in order to learn more about three separate issue areas and audience groups.
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptxirfanakram32
Digital marketing is the part of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its evolution throughout the 1990s and 2000s changed the way brands and businesses use technology for marketing. Digital marketing also extends to non-internet channels, providing digital media such as television, mobile phones (SMS and MMS), callbacks, and hold ringtones for mobile phones.
Presentation given at the IAB Think Big Conference in Brussels 6th May 2010 by Andrew Grill looking at the intersection of social media and mobile networks.
VisionMobile - Business models of mobile ecosystems - Digital WinnersSlashData
Deep dive into the economics and business models of mobile ecosystems: Presentation given by VisionMobile Strategy Director, Michael Vakulenko, at Digital Winners (Oslo, 7-8 November 2013).
1. Why Mobile is 1st New ways of talking to Mums Presented by KODIME May 2010
2. Mobile is 1st "We understand that the new rule is mobile first. Mobile first in everything. Mobile first in terms of applications. Mobile first in terms of the way people use things.” Eric Schmidt, CEO First digital touch points with brands and products will be via Mobile
6. Young mums embrace Mobile Internet Source: comscore Deliver coupons, mobile video, capture data, conduct surveys...
7. Mobile on the move, but also @ home Mobile is used in parallel with other online and offline media
8. Proven mobile marketing scenarios Offers, vouchers Awareness Email list conversion CRM, Profiling Surveys E and M commerce Apps Social network marketing
9. Mobile works across the marketing mix MobileMarketing OutdoorPostersAmbient Ads LeafletsDirect Mail TVRadio YouTube Websites Mobile Sites Search SocialNetworks
10. Apps offer co-Branding opportunities Ensure visibility within utility-type mobile services and apps “Present” rather than “own” Before building an app, create a dedicated Mobile Internet Site
12. The new social network channel 100 Million of total Facebook users tapping into the site from their mobile phones, or around 25%. Web <> Mobile Update, poke, tweet, upload, share anytime, anywhere, in an instant
13. What’s next? Mobile is 1st Mobile Internet use exploding Apps for everything Voice via data channel Search by voice Augmented Reality 50% of Facebook use via Mobile Photo: Gizmondo Steve Jobs and Google’s Eric Schmidt spotted @ Starbucks April 2010
14. Thank you. Text KODIME to 60123 follow us on Twitter @mobmarketing