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The Digital Lab for Manufacturing: How Digital Design & Digital Manufacturing is Transforming U.S. Industry

innovation.decisionlens.com What if design talked to manufacturing BEFORE production What if information flowed across the full product life cycle? Or throughout the entire supply chain? DMDII’s Digital Lab for Manufacturing brings together the best minds in academia, high tech and government to accomplish exactly that. Learn how digital innovation is integrating design, development, and manufacturing to cut time to production and spur long-term job creation.

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The Digital Lab for Manufacturing: How Digital Design & Digital Manufacturing is Transforming U.S. Industry
Today’s speakers 
Jacob Goodwin 
Digital Manufacturing 
and Design Innovation 
Institute (DMDII) 
jgoodwin@uilabs.org 
Tearsa Coates 
Decision Lens 
Sr. Product Marketing 
Manager 
tcoates@decisionlens.com
Innovation is the future of manufacturing 
Innovation and R&D have spurred a major upswing in 
manufacturing investment 
Manufacturing Private Fixed Investment in R&D 
($Bn) 
National Science Foundation, Science and Engineering Indicators 
The growth rate of manufacturing firms is at its fastest pace 
since 1993 (U.S. Census, Business Dynamics Statistics) 
Manufacturing represents 60% of all U.S. R&D employees 
and 75% of U.S. private sector R&D (Bureau of Economic Analysis, Dept of 
Commerce)
… More specifically, digital innovation 
DIGITAL DESIGN 
Examples include 3D printing, rapid and low cost prototyping, 
innovation networks, and crowdsourcing 
Executive Office of the President, June 2014 
DIGITAL MANUFACTURING 
“New technologies are lowering the cost and reducing the time 
required…to design, test, and produce new products, creating a 
new source of advantage for U.S. manufacturing” 
MIT Production in the Innovation Economy Commission, 2013 
BIG DATA 
The iterative innovation cycle between engineering and production 
on the shop floor is responsible for…firms increasingly reconnecting 
production with development and design. 
Executive Office of the President, June 2014
But the stakes are very high 
Over 250,000 new products launched annually (Forbes) 
66% of new products fail within the first 2 years (Booz & Co) 
96% of all innovations fail to return their cost of capital 
(Deloitte – Doblin Group) 
Cost of new drug development $350M-$1B; of new 
medical device $25M - $100M (Forbes) 
~75% of all new CPG and retail products fail to earn 
$7.5M in first year (HBR)
One cause? Lack of prioritization. 
(Source: Booz & Co Global Innovation Study 2013)

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The Digital Lab for Manufacturing: How Digital Design & Digital Manufacturing is Transforming U.S. Industry

  • 2. Today’s speakers Jacob Goodwin Digital Manufacturing and Design Innovation Institute (DMDII) jgoodwin@uilabs.org Tearsa Coates Decision Lens Sr. Product Marketing Manager tcoates@decisionlens.com
  • 3. Innovation is the future of manufacturing Innovation and R&D have spurred a major upswing in manufacturing investment Manufacturing Private Fixed Investment in R&D ($Bn) National Science Foundation, Science and Engineering Indicators The growth rate of manufacturing firms is at its fastest pace since 1993 (U.S. Census, Business Dynamics Statistics) Manufacturing represents 60% of all U.S. R&D employees and 75% of U.S. private sector R&D (Bureau of Economic Analysis, Dept of Commerce)
  • 4. … More specifically, digital innovation DIGITAL DESIGN Examples include 3D printing, rapid and low cost prototyping, innovation networks, and crowdsourcing Executive Office of the President, June 2014 DIGITAL MANUFACTURING “New technologies are lowering the cost and reducing the time required…to design, test, and produce new products, creating a new source of advantage for U.S. manufacturing” MIT Production in the Innovation Economy Commission, 2013 BIG DATA The iterative innovation cycle between engineering and production on the shop floor is responsible for…firms increasingly reconnecting production with development and design. Executive Office of the President, June 2014
  • 5. But the stakes are very high Over 250,000 new products launched annually (Forbes) 66% of new products fail within the first 2 years (Booz & Co) 96% of all innovations fail to return their cost of capital (Deloitte – Doblin Group) Cost of new drug development $350M-$1B; of new medical device $25M - $100M (Forbes) ~75% of all new CPG and retail products fail to earn $7.5M in first year (HBR)
  • 6. One cause? Lack of prioritization. (Source: Booz & Co Global Innovation Study 2013)
  • 7. (Source: Booz & Co Global Innovation Study 2013) One cause? Lack of prioritization. 1. How can you intelligently and strategically evaluate your innovation portfolio and elevate the ideas that will truly resonate in the marketplace? 2. How do you set organizational priorities against which to compare your unique R&D investment portfolios? 3. How can you combine your disparate data sources with expert judgments for a clear view of your highest ROI investments? Prioritization
  • 8. Decision Lens is a strategic prioritization and enterprise resource optimization solution for critical decision-making in R&D.
  • 9. Dozens of Leading, Global Organizations Use Decision Lens for Portfolio Prioritization Commercial State and Local Federal
  • 10. Innovators Spotlight: DMDII Transforming U.S. Manufacturing Through Digital Innovation The Digital Lab for Manufacturing is a Chicago-based manufacturing hub designed to explore innovations that significantly reduce the time and cost to design, source, and manufacture. DMDII leverages industry-academia-government partnerships to ensure the secure integration of digital manufacturing and supply chain data, creating billions of dollars in value for the industrial marketplace and spurring long-term U.S. economic growth and job creation. Jacob Goodwin Director of Membership Engagement and Communications DMDII
  • 11. DIGITAL LAB FOR MANUFACTURING "I’m here to announce that we’re building Iron Man… Not really. Maybe. It’s classified.” - President Obama
  • 12. TODAY’S MANUFACTURING • Materials: Rising costs and supply constraints • Production Overcapacity: reduced profitability • Labor: Increasing costs globally, skills gap • Outsourcing: separation of designers and makers has stunted innovation • Barriers for Sharing Data and Information: technology, skills, incentives, security, trust, IP, standards
  • 13. FUTURE MANUFACTURING • Digital link between design and fabrication • Connected machines, factories, and supply chains • Transparency into supplier factories • Data aggregation, analysis, and action across the product lifecycle • Leverage the power of data and networks for rapid innovation
  • 14. WHAT IS DIGITAL MANUFACTURING? END OF LIFE REUSE RECYCLE 11001011 PRODUCT LIFECYCLE AFTER-SALES SERVICE 11010010010001111011010101111011111 01 SELL & DELIVER 1010110110100001010010010001111011111010101111011111010111110 1111 FABRICATE FABRICATE FABRICATE QUALIFY 0101010011010101011011010101001001001010010010001111010101011110111110101111101111101 ASSEMBLE 10110110101010101000001101001110111011011010101001010010010111101010010001111010101111011111010111110111110101111101 FABRICATE 000100101010111101010100110101110001011110110100010010001101010101101101010100010101011011010110100111101111101011111011111010111110111110101 DESIGN 101111011010011110111011010111011100110111001011010010001101010101101101010100100100011110101001010010010001111010111111110111110101111101111101011111011111010111110111 1101011111 DATA IS GATHERED AT EVERY POINT ALONG THE CYCLE AND AGGREGATED IN THE DIGITAL MANUFACTURING COMMONS DATA INFORMATION DECISIONS VALUE
  • 15. DIGITAL LAB AS ACCELERATOR ACCELERATE TECH TO MARKET BIG MARKET NEED UNIVERSITIES & RESEARCH INSTITUTES THAT MAKE A LOT OF TECHNOLOGY THAT DOES NOT GET USED INDUSTRY COMMERCIALIZATION THAT ADOPTS ONLY THE MOST MATURE TECHNOLOGIES FEDERAL FUNDS PRECOMPETETIVE COLLABORATION POOLED INDUSTRY RESOURCES INDUSTRY EXPERTS
  • 16. $320 MILLION $70 million cooperative agreement with the U.S. DOD and matching $250 million from industry, academia, government and community partners. 30+ Academia, government, and community partners. 6 OF THE TOP 20 Engineering schools in the country, with more than 12% of all engineering & computer science students graduating annually in the U.S. 220,000 Partners, and more, ready to connect with the more than 185 small and medium sized businesses that have joined already. MORE THAN 315 Local, regional, and national organizations, community colleges, and MEP networks have committed their support. 500+ Supporting companies – including world class leaders in defense and commercial manufacturing industries. 40Industry partners THE PARTNERSHIP
  • 17. Create an Innovative Ecosystem Increase the innovative capacity of OEMs and their suppliers through digital integration and strategic collaboration. A partnership of world-class companies including: Top engineering schools and the world’s most powerful computer including: Proven talent from a consortium of state, educational, and vocational institutions: Source: McKinsey Global Institute and team analysis Commercialize Research Move ideas from TRL 4-7 through a network of physical and virtual demonstration sites. Strengthen the U.S. Economy •$100B in value to OEMs per year •$30B in value potential to DoD / year •75,000 jobs created in the first 5 years OVERVIEW
  • 18. Utilization of high performance computing to model materials, products and processes to enable “design with manufacturing in mind”. INTELLIGENT MACHINING (IM) ADVANCED ANALYSIS (AA) Integration of smart sensors and controls to enable equipment to automatically sense and understand current production environment in order to conduct “self-aware manufacturing”. THREE FOCUS AREAS ADVANCED MANUFACTURING ENTERPRISE (AME) Agile and robust manufacturing strategies and integrated capabilities that dramatically reduce the cost and time of producing complex systems and parts. OPEN SOURCE PLATFORM HUB & SPOKE MODEL DIGITAL COMMONS A 'hub and spoke' model, where the 'hub' will be the An open source technology system across the entire manufacturing value chain. Digital Lab for Manufacturing based in Chicago and the 'spokes' will be all the applied research on the manufacturing floors of our partners across the US. NATIONAL NETWORK TECHNOLOGY THRUST
  • 19. PROPOSED* FIRST YEAR PROJECTS Digitized Factory optimization Mobile predictive maintenance Next-gen product design analytics and platform DIGITAL DESIGN DIGITAL FACTORY DIGITAL ECOSYSTEM Intelligent Machine plug & play solution Advanced analytics and real-time shop floor feedback CAD-CAM interoperability Crowd source design Small, Medium Enterprise (SME) portal Legacy parts remanufacturing Supply chain optimization DIGITAL LAB’S INITIAL THREE PROJECTS * Subject to partnership approval
  • 21. Want to learn more? Videos, Research, and Resources R&D: innovation.decisionlens.com Capital Planning: capitalassets.decisionlens.com October 16th at 12pm Eastern Evaluating Risk and Reward in Innovation Projects http://bitly/register-riskandreward Join Portfolio Thought Leaders on LinkedIn R&D: Leaders in R&D Portfolio Strategy Capital Planning: Leaders in Capital Planning