The document summarizes key findings from a national study on high-achieving college seniors. It finds that (1) what matters to students is not "one size fits all" as different factors are important to different students, (2) the way students learn about colleges has shifted from passive to active research, and (3) the recession's impact on college choice will persist as students focus more on cost and career outcomes. It also notes the strong influence of parents throughout the entire college selection process.
THIS session we’ll dig into consumerism and SROI and what it means for your institution. Dramatic changes in both K12 and HE – due to many macro factors, but mostly economic, the consumer of education is changing, so too must the providers.
The Future of University Education: On Campus vs. OnlinePulsePoint Group
This presentation is based on a national survey conducted by PulsePoint Group from May 23-27, that asked 1,500 high school graduates, college graduates, and post-graduate degree holders their opinions of and experiences with online learning. Results indicate that online efforts will grow, especially in some sectors, but won’t replace the on-campus experience.
This presentation is for a Regression Analysis class complete for an MMR degree at the University of Georgia. The project is to find key attributes of a university or college that can be helpful in explaining or predicting tuition.
THIS session we’ll dig into consumerism and SROI and what it means for your institution. Dramatic changes in both K12 and HE – due to many macro factors, but mostly economic, the consumer of education is changing, so too must the providers.
The Future of University Education: On Campus vs. OnlinePulsePoint Group
This presentation is based on a national survey conducted by PulsePoint Group from May 23-27, that asked 1,500 high school graduates, college graduates, and post-graduate degree holders their opinions of and experiences with online learning. Results indicate that online efforts will grow, especially in some sectors, but won’t replace the on-campus experience.
This presentation is for a Regression Analysis class complete for an MMR degree at the University of Georgia. The project is to find key attributes of a university or college that can be helpful in explaining or predicting tuition.
College Apps Demystified presentation (8.28.2016)Rishi Kumar
Fall Saratoga seminar “College Apps Demystified” August 28th 2016
RSVP http://www.Tinyurl.com/Interested2Attend
Videos/slides/pics posted at www.facebook.com/groups/collegeapp
Meet the experts and get the inside scoop on applying and getting admit letters from the best schools
WHERE: Saratoga Community Center, 19655 Allendale Avenue Saratoga CA
WHEN: August 28th 3pm-5pm
AGENDA:
Presentations - see topics
Panel discussion, moderated by Rishi Kumar
1:1 with Panel presenters (limited to 25 - picked by lottery)
OUR ESTEEMED PANEL OF COLLEGE COUNSELORS:
John TsaiI Flex College Prep https://www.flexcollegeprep.com/
Shari Schussel UCEAZY www.uceazy.com
Pam Miracle Compass to College www.compasstocollege.org
Purvi Mody Insight Education https://www.insight-education.net/
Priya Pullur
PRESENTATION TOPICS:
“UC's VS Private Colleges”
“Never too early to start the process”
“Writing a Stand-Out Essay”
“Test Optional Schools”
“Admission factors Seldom Discussed”
Here is the flow of the agenda:
3:05pm COLLEGE COUNSELORS PRESENTATION :
3:45pm Q&A Moderation, Intro:
4:30pm 1:1 Sessions:
25 lucky winners will have the opportunity for a 1:1 counseling session, based on the order picked and available counselors.
Register ASAP
Look forward to seeing you,
- Rishi
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Social Media To Enhance Enrollment Management - Academic Impressions, March ...Ma'ayan Plaut
Social Media To Enhance Enrollment Management was a presentation done at Academic Impressions' Social Media Strategy For Higher Education: Beyond the Basics conference in Fort Worth, Texas.
This presentation covers strategy, implementation, and integration of social media into the admissions and enrollment process.
Network effects web-based business model to piggyback original Pick-a-Prof services and help streamline national transition and preparatory issue: high school to college
The Value of Fit: Helping First-Generation Students Find Their Path After Hig...Naviance
A live presentation from two district leaders who have achieved dramatic results in helping first-generation college-going students transition to college. With college readiness a strategic priority, Chicago Public Schools increased 2- and 4-year college enrollment from 50% to 63% of graduates district-wide and more than tripled scholarship dollars received. You will learn about their strategies that helped first-generation students, best practices for defining future-ready milestones, and implementing measurable postsecondary goals.
The Value of Fit: Helping First-Generation Students Find Their Path After Hig...Nicole Hornsby
A live presentation from two district leaders who have achieved dramatic results in helping first-generation college-going students transition to college. With college readiness a strategic priority, Chicago Public Schools increased 2- and 4-year college enrollment from 50% to 63% of graduates district-wide and more than tripled scholarship dollars received. You will learn about their strategies that helped first-generation students, best practices for defining future-ready milestones, and implementing measurable postsecondary goals.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Play to your strengths rankings that matter slidesCarly Stockwell
Rankings matter more than ever. But the most used rankings don't provide the information that 90% of students want to know and should know before choosing a college. To be useful, rankings should be based on outcomes data, and be as specific to the student as possible.
Play to Your Strengths: Rankings that MatterGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
College Apps Demystified presentation (8.28.2016)Rishi Kumar
Fall Saratoga seminar “College Apps Demystified” August 28th 2016
RSVP http://www.Tinyurl.com/Interested2Attend
Videos/slides/pics posted at www.facebook.com/groups/collegeapp
Meet the experts and get the inside scoop on applying and getting admit letters from the best schools
WHERE: Saratoga Community Center, 19655 Allendale Avenue Saratoga CA
WHEN: August 28th 3pm-5pm
AGENDA:
Presentations - see topics
Panel discussion, moderated by Rishi Kumar
1:1 with Panel presenters (limited to 25 - picked by lottery)
OUR ESTEEMED PANEL OF COLLEGE COUNSELORS:
John TsaiI Flex College Prep https://www.flexcollegeprep.com/
Shari Schussel UCEAZY www.uceazy.com
Pam Miracle Compass to College www.compasstocollege.org
Purvi Mody Insight Education https://www.insight-education.net/
Priya Pullur
PRESENTATION TOPICS:
“UC's VS Private Colleges”
“Never too early to start the process”
“Writing a Stand-Out Essay”
“Test Optional Schools”
“Admission factors Seldom Discussed”
Here is the flow of the agenda:
3:05pm COLLEGE COUNSELORS PRESENTATION :
3:45pm Q&A Moderation, Intro:
4:30pm 1:1 Sessions:
25 lucky winners will have the opportunity for a 1:1 counseling session, based on the order picked and available counselors.
Register ASAP
Look forward to seeing you,
- Rishi
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Social Media To Enhance Enrollment Management - Academic Impressions, March ...Ma'ayan Plaut
Social Media To Enhance Enrollment Management was a presentation done at Academic Impressions' Social Media Strategy For Higher Education: Beyond the Basics conference in Fort Worth, Texas.
This presentation covers strategy, implementation, and integration of social media into the admissions and enrollment process.
Network effects web-based business model to piggyback original Pick-a-Prof services and help streamline national transition and preparatory issue: high school to college
The Value of Fit: Helping First-Generation Students Find Their Path After Hig...Naviance
A live presentation from two district leaders who have achieved dramatic results in helping first-generation college-going students transition to college. With college readiness a strategic priority, Chicago Public Schools increased 2- and 4-year college enrollment from 50% to 63% of graduates district-wide and more than tripled scholarship dollars received. You will learn about their strategies that helped first-generation students, best practices for defining future-ready milestones, and implementing measurable postsecondary goals.
The Value of Fit: Helping First-Generation Students Find Their Path After Hig...Nicole Hornsby
A live presentation from two district leaders who have achieved dramatic results in helping first-generation college-going students transition to college. With college readiness a strategic priority, Chicago Public Schools increased 2- and 4-year college enrollment from 50% to 63% of graduates district-wide and more than tripled scholarship dollars received. You will learn about their strategies that helped first-generation students, best practices for defining future-ready milestones, and implementing measurable postsecondary goals.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Play to your strengths rankings that matter slidesCarly Stockwell
Rankings matter more than ever. But the most used rankings don't provide the information that 90% of students want to know and should know before choosing a college. To be useful, rankings should be based on outcomes data, and be as specific to the student as possible.
Play to Your Strengths: Rankings that MatterGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
Pay it Forward - An ROI Approach to Higher Ed MarketingLipman Hearne Inc.
Lipman Hearne President and CEO Rob Moore's presentation with Terry Flannery of American University at the 2013 AMA Symposium for the Marketing of Higher Education
Lipman Hearne Chairman Tom Abrahamson's presentation with Southern Illinois University's Terri Harfst and Abbey Fisher at the 2013 AMA Symposium for the Marketing of Higher Education in Boston.
How Much and By When? Essentials of ROI-Driven Enrollment MarketingLipman Hearne Inc.
What you need to know to reach optimal enrollment, effect a turnaround, enhance retention, and launch new programs or campuses. This presentation explores the issues and opportunities.
What you need to know to put social media to work for you. This CASE/New York Times Knowledge Network presentation examines how social media can impact applications and yield.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Auditing study material for b.com final year students
New Rules in College Choice: Findings from Lipman Hearne's National Study on High-Achieving Seniors
1. The New Rules in College Choice: Findings from Lipman Hearne’s
National Study on High-Achieving Seniors
y g g
2. Donna Van De Water, Ph.D. Tom Abrahamson
Managing Director & Principal Managing Director & Principal
3. About Lipman Hearne
• Established in 1966, now the
nation’s largest marketing firm
serving
colleges, universities, and
nonprofits
• Expertise from
academia, global agencies, and
nonprofit organizations
• 77 staff members in Chicago
and Washington, D.C.
• Best practices and thought
leadership
3
4. 4
An Integrated Approach
• Research
• Brand Strategy
• Enrollment Marketing
• Integrated Marketing
• Creative Development
C ti D l t
• Interactive
• Advertising
• Media Planning and Buying
• Public Affairs
5. 5
The new rules
• Rule #1: What matters to college-
bound students is not “one size fits all”
6. 6
The new rules
• Rule #1: What matters to college-
bound students is not “one size fits all”
• Rule #2: The way students now learn
about colleges has changed from push
to pull.
p
7. 7
The new rules
• Rule #1: What matters to college-
bound students is not “one size fits all”
• Rule #2: The way students now learn
about colleges has changed from push
to pull.
p
• Rule #3: The recession’s impact on
college choice will stay with us a long
g y g
while.
8. 8
The new rules
• Rule #1: What matters to college-
bound students is not “one size fits all”
• Rule #2: The way students now learn
about colleges has changed from push
to pull.
p
• Rule #3: The recession’s impact on
college choice will stay with us a long
g y g
while.
• Rule #4: Mom and dad are “all-in” at all
stages of the enrollment decision
t f th ll td i i
10. 10
The 2009 study sought answers to these questions:
• Why are these high-achievers going to college?
• Where are they going (public vs private)?
• What college features and factors closed the deal
and which ones didn’t?
didn t?
• What features are they willing to trade-off?
11. 11
The 2009 study sought answers to these questions:
• How important is “fit?”
• What information sources broke through at
decision time and were most valued?
12. 12
The 2009 study sought answers to these questions:
• In what cases will students travel for their
education?
• How do students factor in financial aid and
scholarships into their decision process?
• What role do parents play in the process?
13. 13
Survey respondents
• 1,264 college-bound high
school seniors
• Solid-performers and
Academic Superstars
• NRCCUA database and
screening
• Applied to and accepted
by at least three colleges
15. 15
Solid performers: SAT M+V = 1150 1290
performers 1150-1290
Superstars: SAT M+V 1300 - 1600
Ability Level*
Academic
Superstars
S t
66%
*SOURCES:
Please indicate the college entrance exam that you took and earned the highest
combined/composite score?
**SOURCE: NRCCUA database
What was your combined SAT I verbal and math score (out of 1600)?
What was your combined SAT II verbal and math score (out of 2400)?
What was your ACT composite score?
16. 16
The survey participants:
24% Northeast
32% South
21% Midwest
22% West
SOURCE: NRCCUA database
17. 17
Ethnicity
• 64% White
• 15% Asian
• 6% Hispanic
• 3% African American
• 6% Other
• 9% Unknown
Gender
• 65% Female
• 35% Male
SOURCE: NRCCUA database
NOTE: Multiple responses were allowed
18. 18
What we measured
• 30 information sources: usage and influence
19. 19
What we measured
• 30 information sources: usage and influence
• 29 college attributes: importance in p
g p picking
g
schools to apply to/ at time of decision
20. 20
What we measured
• 30 information sources: usage and influence
• 29 college attributes: importance in p
g p picking
g
schools to apply to/ at time of decision
• Values
21. 21
What we measured
• 30 information sources: usage and influence
• 29 college attributes: importance in p
g p picking
g
schools to apply to/ at time of decision
• Values
• Tradeoffs
22. 22
What we measured
• 30 information sources: usage and influence
• 29 college attributes: importance in p
g p picking
g
schools to apply to/ at time of decision
• Values
• Tradeoffs
• Perceptions of college cost
23. 23
What we measured
• 30 information sources: usage and influence
• 29 college attributes: importance in p
g p picking
g
schools to apply to/ at time of decision
• Values
• Tradeoffs
• Perceptions of college cost
• Parental impact
25. 25
Why are these high-achievers
high achievers
going to college?
26. 26
Top reasons for going to college
(All respondents)
• Prepare for career
• Learn to be an independent person
• To contribute to social and professional success
• Make “best” friends
• Access to diverse people and backgrounds
• Make family proud
27. 27
Why College:
You want to go to the college that will best prepare 95%
you for a career 89%
It's best to go to a college where there are many 62%
people who have different backgrounds and points
of view from yours 70%
You want to go to college to make your family 57%
proud 50%
Where you earn your undergraduate d
Wh d d t degree i not
is t 38%
nearly as important as where you earn your
graduate degree 49%
It's b t t
It' best to go to a college where most people
t ll h t l 40%
share your views and interests 30%
#REF! Performers
Academic
Solid
It's best to go to a co ege where you know you will
ts college ee o 25% Superstars
Solid Performers
be one of the very best students 17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
28. 28
Which is more important?
Intellectual growth or career preparation?
29. 29
Did type of college selected change
between 2006 and 2009?
Academic Superstars Solid Performers
2006 2009 2006 2009
N=300 N=828 N=300 N=433
Public 46% 47% 57% 63%
Private 52% 51% 37% 35%
Indeterminat
2% 2% 6% 0%
e
30. 30
Most important in determining where to apply
SOURCE: What was most important to you in deciding where to apply? [Open-ended responses.]
31. 31
Most important in final college decision
Not at all important Very important
SOURCE: Please rate how important each of the following were in your decision to enroll at [SCHOOL] instead of another
college or university.
32. 32
Least important factors in the final college decision
Not at all important Very important
SOURCE: Please rate how important each of the following were in your decision to enroll at [SCHOOL] instead of another college or university.
33. 33
Superstar’s Comment on “Fit”
“It was not just one thing.
Everything h d t come t
E thi had to together;
th
from the atmosphere to the academics
to the price it all had to fit ”
price, fit.
34. 34
2/3 of respondents said they are attending
their top choice school. Yet, among these
students…
35. 35
2/3 of respondents said they are attending
their top choice school. Yet, among these
students…
• 1/3 say they’re enrolling at a school that is not a
very good fit
36. 36
2/3 of respondents said they are attending
their top choice school. Yet, among these
students…
• 1/3 say they’re enrolling at a school that is not a
very good fit
• 1/3 say that they are at their “perfect fit” (rating
10/10 for their choice)
So, just how important is “fit”?
37. 37
Decision factors by level of “fit” achieved
fit
TOP 5
TOP 10
Not at all important Very important
38. 38
Top 5 Decision factors by level of “fit” achieved
fit
Not at all important Very important
39. 39
Decision factors by level of “fit” achieved cont
fit cont.
Not at all important Very important
40. 40
Bottom 10 Decision factors
by level of “fit” achieved cont.
Not at all important Very important
41. 41
Trade off factors in the enrollment
decision
SOURCE: If you have to pick one characteristic, which of the two played a greater role in your decision to enroll at [SCHOOL]?
49. 49
Most influential sources at decision time
SOURCE: Please rate how influential each of the following were in your decision to enroll at [COLLEGE FROM Q. 6]
instead of another college or university.
50. 50
Important sources of college information
that could potentially be more impactful
51. 51
Information source breakthrough opportunities
52. 52
In what cases will students
travel far for college?
53. 53
Proximity to home was among the least
important factors among high achievers at decision
time.
They are more concerned with:
• Fit
• Academic opportunities
• Career opportunities
• Reputation (both overall and within their major)
54. 54
Enrollment results by location type
Solid First time undergrads, recent
Academic performers HS grads
Total
superstars
(N=1,261) (N=433) (N=2,272,255)
(N=828)
Location
Large/mid-
68% 70% 67% 56%
sized city
Urban fringe 17% 18% 17% 24%
Town/rural 10% 9% 11% 20%
55. 55
Rule #3
The
recession s
recession’s
impact on
college choice
will stay with
us a long
while.
hil
56. 56
How the economy affected college choice this year
• 53% will enroll in a less expensive school
• 44% will rely more heavily on financial aid
counseling
• 38% will obtain a larger loan
• 38% will attend a college closer to home
g
• 25% will visit fewer college campuses
• 24% will change from a p
g private to a p
public
• 21% will live at home while attending college
Source: 2009 Report on the Impact of the Economy On College Enrollment by Longmire and Company
57. 57
How d students
H do t d t
p
perceive costs?
58. 58
A low-priced college = Median Cost of $15,000
A high-priced college = Median Cost of $35,000
high priced
59. 59
Total costs by area of study
Social
STEM Humanities
H ii Business
B i Education
Ed i Professional
P f i l
Science
A low-priced
college costs less $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
than…
than
A high-priced
college costs more $35,000 $40,000 $36,500 $40,000 $30,000 $40,000
than…
SOURCE: How would you define the following terms? (Median)
60. 60
How do students factor in
financial aid and
fi i l id d
scholarships into their
p
decision process?
61. 61
Scholarship and tuition have different
meanings for students attending private
vs. public institutions
Not at all important Very important
62. 62
Money offered trumps prestige
Not at all important Very important
65. 65
Students said parents were involved in:
•Identifying colleges to consider (75%)
•Determining where to apply (75%)
•Managing applications (62%)
•Deciding where to visit (
g (75%))
•Deciding where to enroll (69%)
SOURCE: Which family members, if any, were involved during each of the following stages of your college decision?
66. 66
Ranking of parents’
influence in final decision,
among all information
sources used
• Conversation with your
p
parents ( out of 30)
(#2 )
• Letters/mailings to
your parents from
colleges (#22 out of of
30)
SOURCE: Please rate how influential each of the following were in your
decision to enroll at [NAME OF COLLEGE FROM Q. 6] instead of another
college or university.
NOTE: Ranks based upon top-two-box ratings
67. 67
What
Wh t are th k
the key
observations of
the study?
68. 68
What are the key observations from the study?
• Expectations are sky high
69. 69
What are the key observations from the study?
• Expectations are sky high
• Power of people and experiences must be
harnessed
70. 70
What are the key observations from the study?
• Expectations are sky high
• Power of people and experiences must be
harnessed
• Economic realities can take some schools out of
the game too soon
71. 71
What are the key observations from the study?
• Expectations are sky high
• Power of people and experiences must be
harnessed
• Economic realities can take some schools out of
the game too soon
• Strive to “flip the communication pyramid”
73. Additional analysis available:
• Comparison of findings to
2006 study where relevant
t d h l t
• Different approaches used
to achieve success in life
• High-achieving seniors
choosing liberal arts
colleges
• High-achieving seniors
choosing metropolitan
research universities
• High-achieving seniors
choosing faith-based
colleges
• Custom analysis possible
upon request
73