The document discusses the Fleadh Cheoil na h-Eireann music festival held in Cavan from 2010-2012. It provides details on the scale and impact of the festival, which attracted 294,000 visitors over 9 days, included 10,000 competitors and 216 events. It generated an estimated €35 million for the local economy. The festival involved extensive organization between Cavan County Council and other groups. The council views the festival as a way to promote Cavan's culture and heritage while providing economic and social benefits to the community.
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Affiliated Partners UDIA NSW, (SCA) Aust/Leb Chamber of Commerce, Basis Point – Chinese Developers & Investors, Arab/Aust Chamber of Commerce, Philhellenic Bus Chamber.
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Fleadh Cheoil Cavan, Benefits of Festival v1
1. Fleadh Cheoil na h-Eireann Cavan,
(2010 – 2012)
Presentation to Cavan / Monaghan Leader
Conference
‘Social, Cultural and Economic Benefits of Festival and
events to the Community’
Eoin Doyle, Director of Services, Cavan County Council
2. Fleadh Cheoil na-Eireann
- In Context
• Largest Cultural Music Festival in the world
• 294,000 visitors from across the globe over 9 days
• 10,000 competitors
• 216 events
– Music, Drama, Arts, Film, Food, Craft, Dance, Exhibitions, Lectures,
Concerts
• 1408 Volunteers
• Major international and national publicity. 300 media visitors
- New York Times, Sky, BBC, UTV, RTE, Irish America
TV, radio and print - RTE Nationwide, John Creedan ‘Drive Time’,
Lyric FM
- Twitter, Facebook, 207,000 Website ‘hits’
• €35m cash injection to local economy.
• ‘Fringe’ events:- Cavan / Monaghan Leader Arts & Crafts Fair,
Peace III initiatives, Arts (63 No.)
3. Fleadh Cheoil na h-Eireann in context
- Who is involved?
• Comhaltas Ceoltoirí Eireann
• Cavan County Council:- Leadership
• Cavan Chamber Commerce
• Cavan / Monaghan Leader
• Gardaí, HSE, Civil Defence, IFI
• Sponsors:- Liberty Insurance, Fáilte Ireland,
Quinn Manufacturing, Eirgrid , Oxigen
Heritage Council, DOEHLG, Fóras na Gaelige,
Peace III, EPA, Arts Council
4. Fleadh Executive Committee
Chair Jack Keyes, County Manager
Committees
• Finance Clár
• Health & Safety Youth
• Scoil Eigse Church Services
• Events Seachtain na hEigse
• Marketing/P.R. IT
• Catering Logistics
• Camping Green / Access
• Accommodation Volunteers
• Seachtain na Gaelige Heritage
5. Cavan County Council:
Objectives:- Economic, Social &
Cultural
Community Leadership.
“We have the confidence to know that we can deliver major
initiatives of quality, on an international scale”
Jack Keyes, County Manager
Promote Traditional Arts, Culture and Heritage of County Cavan.
Demonstrate our sense of community place and tradition.
Work in a strategic partnership with Comhaltas, Fáilte Ireland,
Heritage Council and Local Community.
Branding. “Let Cavan Surprise You”.
6. Challenges in hosting Festivals
Leadership
Community buy-in
Maximising Public Relations potential.
Domestic and International.
Finance
Health & Safety
7. Fleadh Legacy:-
Branding Cavan.
Branding objective
• Build on momentum of Fleadh.
• Establish Cavan as a “First choice for great visitor experience”
• Cavan to be recognised as “a district destination with a unique heritage,
culture, energy and people”.
• Supporting enterprise, tourism, cultural and heritage development
“Come to Cavan – you will see an Ireland that will make
you Proud”
John Murray RTE Radio 1
“History here is just one thing after another”. Branding Workshop. Martin
Gaffney
“This is Cavan”. A statement of confidence.
8.
9.
10.
11.
12. Conclusion
• Fleadh experience has had major
Economic, Social and Cultural benefits for
Cavan
• ‘Fleadh’ as driver for Tourist and Cultural
initiatives
• Successful partnership between State and
Community groups.