Discover Trinidad & Tobago is a travel guide aimed both at international tourists and visitors planning a trip or vacation to the islands – whether for an eco adventure, business trip, or beach holiday – and at local Trinidadians and Tobagonians looking to know and explore more about their native islands.
More Than 20 Years of Discovering Trinidad & Tobago!
With our 2015 edition, we celebrated 24 years of producing Discover Trinidad & Tobago, the only local guide that has published year in, year out, for so long. Our 2015 edition is our 26th, and since we began producing the magazine we’ve become the most sustainably produced local guide, and worked with some of the finest national and international writers, photographers, editors, and designers.
Published every year since 1991, Discover Trinidad & Tobago is one of the most trusted guides to Trinidad & Tobago simply because it is produced by people who know this country and care about getting it right. Our experienced team of writers, editors and photographers come from varied backgrounds and perspectives: some born and raised in Tobago or Trinidad, others who have come from across the globe and fallen in love with these islands and people.
Discover can help anyone wishing to learn more about Trinidad and Tobago – whether out and about exploring and adventuring, or laying back and learning more about this rich twin-island nation. Our comprehensive coverage of Trinidad and Tobago – from arts and culture to eco adventures, accommodation to sports, planning flights and transportation and more – can help anyone plan anything from a day trip or weekend escape, to a full-on an adventure holiday or leisurely vacation. It might take a lifetime to truly experience all that the islands have to offer, but at least we can show you where to start.
Standards & Feedback
The country’s tourism authorities run an annual inspection programme called the Trinidad & Tobago Tourism Industry Certification (TTTIC), particularly for accommodation (hotels, gueshouses, and bed & breakfast establishments). A special logo is used to indicate approval. The most recent information can be found at the TDC (Tourism Development Company) tourism website. Advertising in Discover is open to anybody, but does not imply editorial endorsement or participation in the TTTIC programme; use of advertisers’ services is at your own discretion and risk.
Every effort has been made to ensure that factual information in Discover Trinidad & Tobago is correct when we publish it. But things change and develop swiftly, so we can make no guarantees about its ongoing accuracy. If you find any errors, omissions, new information you would like to bring to the editor’s attention, or any comments about Discover, we take feedback seriously and would be delighted to hear from you.
For more: http://www.discovertnt.com
Top 10 Best Places to Visit in Cuba for Vacation | Vacation BellVacation Bell
Get away from the cold and mundane life of everyday living by going on vacation to Cuba. Please read our top 10 places to visit in Cuba for vacation for more information about fabulous destinations around the world.
Discover Trinidad & Tobago is a travel guide aimed both at international tourists and visitors planning a trip or vacation to the islands – whether for an eco adventure, business trip, or beach holiday – and at local Trinidadians and Tobagonians looking to know and explore more about their native islands.
More Than 20 Years of Discovering Trinidad & Tobago!
With our 2015 edition, we celebrated 24 years of producing Discover Trinidad & Tobago, the only local guide that has published year in, year out, for so long. Our 2015 edition is our 26th, and since we began producing the magazine we’ve become the most sustainably produced local guide, and worked with some of the finest national and international writers, photographers, editors, and designers.
Published every year since 1991, Discover Trinidad & Tobago is one of the most trusted guides to Trinidad & Tobago simply because it is produced by people who know this country and care about getting it right. Our experienced team of writers, editors and photographers come from varied backgrounds and perspectives: some born and raised in Tobago or Trinidad, others who have come from across the globe and fallen in love with these islands and people.
Discover can help anyone wishing to learn more about Trinidad and Tobago – whether out and about exploring and adventuring, or laying back and learning more about this rich twin-island nation. Our comprehensive coverage of Trinidad and Tobago – from arts and culture to eco adventures, accommodation to sports, planning flights and transportation and more – can help anyone plan anything from a day trip or weekend escape, to a full-on an adventure holiday or leisurely vacation. It might take a lifetime to truly experience all that the islands have to offer, but at least we can show you where to start.
Standards & Feedback
The country’s tourism authorities run an annual inspection programme called the Trinidad & Tobago Tourism Industry Certification (TTTIC), particularly for accommodation (hotels, gueshouses, and bed & breakfast establishments). A special logo is used to indicate approval. The most recent information can be found at the TDC (Tourism Development Company) tourism website. Advertising in Discover is open to anybody, but does not imply editorial endorsement or participation in the TTTIC programme; use of advertisers’ services is at your own discretion and risk.
Every effort has been made to ensure that factual information in Discover Trinidad & Tobago is correct when we publish it. But things change and develop swiftly, so we can make no guarantees about its ongoing accuracy. If you find any errors, omissions, new information you would like to bring to the editor’s attention, or any comments about Discover, we take feedback seriously and would be delighted to hear from you.
For more: http://www.discovertnt.com
Top 10 Best Places to Visit in Cuba for Vacation | Vacation BellVacation Bell
Get away from the cold and mundane life of everyday living by going on vacation to Cuba. Please read our top 10 places to visit in Cuba for vacation for more information about fabulous destinations around the world.
Located in the heart of downtown Nassau, the Pointe offers the best of island life complete with a private marina and protected beaches. What sets the Pointe apart from the rest of the residential offerings in the Caribbean? Pedestrian access to a world of sophisticated private banks, a broad spectrum of local cuisine and fine dining, upscale shopping set within a lifestyle only found in the Bahamas. Nestled on arguably the Caribbeans safest harbour and less than 20 minutes to Nassau's international airport, the Pointe provides unparalleled access by air or sea.
The Pointe will offer an ideal setting for those seeking permanent residences in the Bahamas or a "lock and leave" vacation home with a rental component managed by a global hotel operator.
To learn more about our preopening offering or to inquire regarding the residences reservation process, please visit: http://www.pointebahamas.com/
LOOKING FOR THE PERFECT MEETING SPOT IN MEXICO?
WELCOME TO PUERTO VALLARTA!
Puerto Vallarta is the cultural heart of Mexico’s Pacific Coast,
with there being more meetings, incentives and variety than
anywhere else in the country. With the finest of destination
planners, you can get the perfect programs- all from the
colonial seaside city, to Banderas Bay, the mist-swept Sierra
Madre Mountains, and much more.
With our special 25th anniversary edition — all new for 2016 — we celebrate a quarter century of producing Discover Trinidad & Tobago. Published every year since 1991, Discover Trinidad & Tobago is aimed both at international visitors planning a trip to the islands – whether for an eco adventure, business trip, or beach holiday – and at local Trinbagonians looking to know and explore more about their native islands. Our comprehensive coverage of Trinidad and Tobago — from arts and culture to eco adventures, accommodation to sports, planning flights and transportation and more — can help anyone plan anything from a day trip or weekend escape, to a full-on an adventure holiday or leisurely vacation. It might take a lifetime to truly experience all that the islands have to offer, but at least we can show you where to start. For more: http://www.discovertnt.com • http://www.facebook.com/discovertnt
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. “Dominican Republic has it all”
* “DR has it all” : Official country brand slogan endorsed by the Dominican Republic Ministry of Tourism.
True. Known for the warm and hospitable people, DR is a
destination like no other; featuring astounding nature,
intriguing history and rich culture. Dominican Republic is the
second largest and most diverse Caribbean country.
This lush tropical island paradise boasts nearly 1,000 miles
of coastline, 250 miles of the world's top beaches,
magnificent resorts and hotels, and a variety of sports,
recreation and entertainment options.
However, through the years the country has focused
exclusively in the sun and beach tourism, specifically in the
East Region (Punta Cana) under the “all inclusive” model.
7. Puerto Plata is one of the northern provinces of the
Dominican Republic. The area has become an
increasingly popular tourist attraction since the late
1990s mainly due to its fine beaches.
Cabarete is a town in the
Puerto Plata province noted for
its tourism and beaches. This
is a world-class kiteboarding,
windsurfing and laser sailing
destination due to its warm
waters and perfect wind
conditions. Cabarete is very
popular among the young and
adventurous because of the
aquatic sports offered on its
beach, its famous annual jazz
festival each fall and its
e c l e c t i c b a r s , c a f e s ,
restaurants and shops.
Cabarete Bay has been the location of
professional kitesurfing competitions (e.g.
"WorldCup/Copa Mundial", Master of the
Ocean), and nearby Playa Encuentro is
among the most popular surfing beaches in
the Caribbean.
8. Cabarete is currently positioned as the ideal
place to practice water sports such as wind,
kite & surfing in the Dominican Republic.
This one-time fishing and farming
hamlet is now the adventure-sports
capital of the country, booming with
condos and new development. You’ll
find a flourishing, grown-up beach town,
with top-notch hotels, and a beach
dining experience second to none, bars
and tourists from around the world,
especially young people. Cabarete is an
ideal spot to base yourself for exploring
the area – you’re within two hours’ drive
of the best that the coast has to offer,
you don’t even need to leave town. You’ll
hear a babble of five or six languages
as you walk Cabarete’s single street,
where the majority of the hotels,
restaurants and shops are located.
(not to mention the best winds and waves on the island)
positioning
10. >Beaches: Cabarete offers white sandy beaches
and crystal clear waters perfect for windsurfing and
kitesurfing , the most popular sports around which
several championships have been held .
Playa Cabarete : Main beach in front of town. Ideal for
watching windsurfing, though the very best windsurfers
are well offshore at the reef line. Look for them
performing huge high-speed jumps and even end-over-
end flips.
Kite Beach : Two kilometres west of town. A sight to
behold on windy days, when scores of kiters of all skill
levels negotiate huge sails and 30m lines amid the
waves and traffic. On those days there’s no swimming
here, as you’re liable to get run over.
Playa Encuentro : Four kilometres west of town. The
place to go for surfing, though top windsurfers and kite-
surfers sometimes come to take advantage of the larger
waves. The beach itself is a long, narrow stretch of sand
backed by lush tropical vegetation; strong tides and
rocky shallows make swimming here difficult.
resources
11. >Sports: Surfing, Kite Surfing, and Wind
Surfing, Diving, Snorkeling, Paddle
>Nightlife: Cabarete is full of life , both
day and night. bars located on the
seaside, open 24hrs. (i.e. LaX Cabarete,
Onno’s, Emerald Beach Club, etc).
>Highest seasonality: Spring Break -
thousands of locals and tourists come to
Cabarete for this season.
>Accomodations : In Cabarete there’s
more than 50 options for lodging that go
from 5 star resorts to several surfer’s
hostels.
>Gastronomy : Cabarete offers a wide
variety of seafood gastronomy as well as
German and Italian cuisine, due to the
broad amount of people from these
nationalities living there. In addition, it
offers local dishes for people who want to
try the authentic Dominican Republic’s
flavours. Ranging from fine dine to street
vendors.>Weather: all year long, the weather in
Cabarete is warm and sunny, with
temperatures between 25 - 32 degrees
Celcius.
>Other activities: Jazz Festival: yearly
festivals with national and international
artists, celebrated for a whole week during
the month of November.
resources
12. resources
culture
Fortaleza San Felipe: Built by the
Spaniards in the 16th century to
defend the north coast against
English, Dutch and French pirates,
San Felipe Fort is considered one
of the most important colonial
military structures in the Caribbean.
adventure
Damajagua Falls - located 45
minutes away from Cabarete:
The adventure consists in hiking a
mountain for about an hour and
jumping the 27 waterfalls located
on said mountain. For shy
adventurers, there’s the option of
hiking only the first 7 waterfalls.
eco
Cayo Arena: Popular excursion to a
sandbar in the middle of the ocean
with a reef where tourists can have
encounters with tame fish in their
natural habitat. On the return trip,
tourists get a ride through
mangrove forests.
tranquility
Sosúa - located 30 minutes away
by car from Cabarete, Sosúa
possesses long and quiet beaches,
hotels, hostels, and bars.
13. >Airport: Aeropuerto Internacional
Gregorio Luperón (POP), Puerto Plata.
Located in the province of Puerto Plata,
located 30 minutes away by car from
Cabarete.
>Land Transportation: by car or bus from
and to major cities. Taxi service available
24hrs a day.
accessibility
>Seaport: Amber Cove seaport, located in
the province of Puerto Plata, opened on
November 2nd, 2015.
resources
14. strengths
resources
• Natural, historical and cultural assets
• Friendly relaxed local people
• Easy access through air and sea
• Diversified economy
• Perfect warm weather all year round
• Lots of young entrepreneurs people
• Affordable prices in accommodations, meals and nightlife
• Incentive law : exemption of taxes for tourism investment
• DR : prime worldwide sun-sand destination
• Proximity to North American markets
weaknesses
investment
• Poor ground access : poor roads and ineffective public
transportation
• High cost of excursions organised by tour operators
• Culture is not integrated with tourism
• Lack of national planning during the height of development
has resulted in low product diversification in the country
• Lack of complementary offer besides “sun and sea”
• Lack of certifications and international quality regulations
• Lack of social awareness therefore commitment to preserve
the natural resources
opportunities
untapped potential
• Improve road network, domestic assess
• Product diversification into more active tourism
• Human resource development
• Supply chains for handcrafts, foods
• Development of cultural and historical tourism
• Interest of investors (local and global)
• Product diversification (besides all-inclusive)
• Great potential for ecotourism
• Wide range of accommodations options
threats
saturation
• Monochromatic product line : all-inclusive resorts
• Strong reliance on the all-inclusive resort market which is
tightly controlled by international tour operators
• Insecurity because of burglars
• Monopolistic domination by of tour operators
swot
15. international tourists investors
Kite and windsurfing academy owners
Hotels and surfing hostels
Nightclub, bar owners
Surf shops
Restaurateurs
water sports :
young amateurs
aficionados
beginners
Brands
Sports events sponsors
16. 23 y.o . Australian / Single
Graphic design student / freelancer
Surf-aficionado and backpacker
His work fits around his alternative lifestyle
He cares about the environment
Lives and breathes “the surf culture”
F r e q u e n t l y u s e s s o c i a l m e d i a t o
communicate with the friends he’s met
worldwide, traveling
Highest value : Independence
Doesn’t live more than a mile from the ocean,
practices 4 times a week
On weekends he takes off with friends to
nearby beaches in other cities but once a
year they choose an exotic kitesurfing
destination for a 10 day-trip
Main brands : Quicksilver, O’neill, Red Bull,
Billabong / Music : Alt-J, Arcade Fire, Arctic
Monkeys, Bob Marley
JASON
target
17. choicevectors
>location
The DR is located in the Caribbean. It’s one of the few places where you can escape the tourist
hordes, while still enjoying world-class tourism infrastructure.
>price
Compared to local destinations, Cabarete offers lodging, meals and nightlife, for a price that's
significantly lower than you think.
>weather
The perfect, crystalline beaches are complemented with a tropical weather the whole year =
warm waters and perfect wind.
>hospitality
Attribute that’s considered as a deal-breaking factor when it comes to choosing the DR as a
travel destination. Astute travellers and tourism professionals recognised the country not only for
its diverse destinations and unique splendours, but also for its signature hospitality.
18. Cape Town, South Africa
It is known as one of the top destinations for kite and wind
surfing in the world. The weather and wind is perfect for this
activities and travelers can have the luxurious advantages of
a big city with great night life. Lots of professionals of kite
and wind surfing spend several months in this city for training
for the competitions of the next season.
The coastline of the city also has grat landscapes and it also
offer other beaches perfect for relaxation.
This destination is located not too far from the main target
and it has the main advantages of a big city: the
infraestructures allows travelers to arrive there in an easy
way, also has several types of acommodations and the
trasportation is easy to access.
Maui, Hawaii
Tropical island where the
weather is warm through the
whole year and is favourite
destinations for world wide
competitions of surfing and kite
surfing. Perfect for begginers
and professional, the island
also offers different types of
beaches that can satisfied the
needs of other travelers as well.
Being in the pacific between
south Asia and North America,
it is well located for travelers
from Australia, south Asia and
United States.
Boracay,
Philippines
One of the best kite and windsurfing
places in south Asia. The island also
offers a good tropical
scenery with great landscapes and
perfect nightlife. It is still not a very
popular destination so thats
why travelers like this place so they
can do sports and relax without the
inconvenience of a large and
mainstream place.
competitors
19. competitors
- Affordability : significant difference
in price with other competitors
- “Not your common / average
spot”: relatively unknown location
to be discovered
cabarete
21. marketingmix
product > infrastructure > basics
>How to get there? Improvement of the roads leading to Cabarete from the main
cities of the country.
>Conservation of natural resources:
- Create an institution responsible for preserving the natural resources of the area in
order to keep the beaches clean and protect the species that live in Cabarete.
- Implement programs designed to educate the local population of Cabarete about
the preservation of natural resources and maintain the cleanliness of beaches.
>Regulations: Create and enforce a law that compels constructions to follow certain
guidelines for the building of infrastructures nearby the beach, in order to preserve
its resources (i.e. tall bulging affect the wind current; without wind, sports like
kitesurfing and windsurfing won’t be possible to practice in Cabarete).
>Laws: In 2013, Puerto Plata was included in the Incentive Law of the DR which
exempts taxes on tourists and foreign investors.
>Human resource: Create a public specialised hospitality and tourism management
school in order to train the local population to manage local hotels and provide
excellent services to tourists.
>Security: Improve the level of safety of the town, touristic police (Politur).
22. marketingmix
product > infrastructure
> the beach
>ensure clean and well preserved beaches
>security (touristic police)
>lifeguards
>lockers
>natural showers
hydration tiki bars
Beach booths installed in several spots on the
beach. This will also help local people to have
small business. Keeping in mind that the
infrastructures of those bars will have to be in
harmony to the beach atmosphere, local artists
will be invited to decorate these bars. The
display of local artists work will be
consider an additional attraction.
Maintain the natural
environment of the
beach. This is what
makes it special and
distinguishes us
f r o m o t h e r
competitors.
improve the beach/sport experience
23. product > infrastructure > transportation
bicing
• Because Cabarete is a
small town, we propose to
implement bicing as the
alternative to move from
place to place.
• Bicing stations to be
placed outside the main
beaches (Playa Cabarete,
Sosúa, Playa Encuentro).
• This will be aligned with
the proposed eco-friendly
concept designed to
preserve the area.
add value
marketingmix
24. marketingmix
product > infrastructure > complementary products
bootcamp
WASHED OUT
BEACH CAMP
[Washed out means when you crash into
the waves whilst surfing]
Concept: Water sports academy
targeted to beginners and
aficionados interested in polishing
their skills by practicing with
retired water sports professionals
who are currently living in
Cabarete.
Includes : one-one classes, surf trips,
lodging, gear, expendables, workshops,
nutrition guides, classes and other
complementary disciplines such as gym
and yoga.
-
add value
25. product > infrastructure > shopping
In Cabarete there’s already different
supermarkets, beach-clothing stores
and water sports equipment stores.
These stores are local and don’t offer
the wide variety that Cabarete will
need to satisfy a large increase in the
demand of surfers.
A t t r a c t : i n t e r n a t i o n a l
renowned sports brands
I.e. : Quicksilver, Billabong, Boz, Ron
Jon, Rip Curl, among others.
add value
marketingmix
26. product > infrastructure > dinning
Food trucks: Incentive for local
people to have new business. The
food would be a simple course and
would require a low investment. The
food trucks will be located in the
main street of Cabarete.
Food festivals can be developed
with a wide variety of seafood and
Dominican traditional dishes. Local
organisers of similar events will be
contacted in order to make new
versions of festivals at the beach.
For example, the Bocao Food Fest
Cabarete edition.
CABARETE
FOOD TRUCKS
DISTRICTaffordable - fun - in trend
broaden the culinary offer
add value
27. about the competition
>The most expensive hotels are located in Maui; 88% of lodging
prices are over 150 euros per night.
>In both, Bocaray and Cape Town, the cost of 57% of lodgings range
from 50 - 150 euros per night.
>The highest amount of hostels are located in Cape Town, with 49
available options.
We offer the most affordable lodging options
within the competitors aiming to the same target.
This is a key factor of decision among the target.
Even though we are adding value we aim to
M A I N T A I N T H I S P R I C E
POSITION* *Introduction phase to
>offering exclusive special prices and
packages through our owned website
and mobile app
price
marketingmix
about us
>The least expensive hotels are located in Cabarete; 54% of lodgings
range from less than 50 - 100 euros per night.
>The lowest amount of hostels are located in Cabarete, with only 5
available options.
28. offline
International tour operators
Tourism Ministry of the DR
offices located worldwide
DR embassies worldwide
online
Owned website : www.cab.do
Owned mobile app
Travel websites:
Trip Advisor (website / app)
Booking.com (website / app)
Expedia.com
Lonely Planet
distribution
marketingmix
leverage on owned distribution
channels to create own data base
complement with the most
recognised and used channels by
the target to ensure availability
30. promotion >
public relations
- social networks
- blogs
- “test product” for influencers
- magazines
- newspapers
- talk shows increase:
positive
mentions
WOM
31. promotion > sponsorships
alliances with relevant local and
international brands in order to leverage
on their reputation and social
networks
create attractive packages for locals and
tourists to stay in Cabarete for a week in
order to enjoy these championships.
drive trafficwater sports events
32. > S E A S S I O N S : m u s i c
sessions with local and
international artists that appeal
to our target group. Events to
be held by the seaside once a
year, to be sponsored by local
and international brands.
Music genres : electronic and
alternative rock. For example: Alt-J, The
1975, Wild Nothing, WhoMadeWho,
Juango Dávalos, Alex Ferreira, 311.
drive traffic
promotion > sponsorships
alternative music festivals
33. partnership : leverage on local brand
endorsement to enhance nightlife.
The One beer
Manufactured by Ambev (this
means budget)The One has a “soft
sensory profile” aimed at young
adult consumers.
brand philosophy :
“The One is a way of life, a movement, a
society, a community, a living philosophy.
The power of the One is the collective
power of individuals. It's a virus, not a
deadly one but one that's full of life. The
One is a secret society that operates from
the underground.”
existing brand that appeals the values
and interests of the target
> theme beach bar
> seasonal events add value
promotion > sponsorships
34. promotion > consumer promotion
>online promotion through youtube channel
partnership with GoPro
“upload your video of Cabarete and win prizes”
>promotion @ airports
DESTINATION SWAP
story-tell and go viral!
35. promotion > communication
> owned website
> social media
+ add value to the
p ro d u c t t h ro u g h
communication
mobile app : deliver
functionality // users can
check out the weather,
waves forecast, upcoming
e v e n t s , re c o m m e n d e d
places to go, among others.
+ t a k e
communication to a
n e x t l e v e l : a n
experience
v i r t u a l r e a l i t y
simulators placed at
strategic places // “live the
experience without going to
the place”
40. caba Dominican Republic
no one knows
logo options
CABa Dominican Republic
no one knows
*NOT FINAL DESIGNS. ONLY FOR ILLUSTRATION PURPOSES.
41. CABrebrand of the town
new name
>renew the image of the place through the name
>bring: freshness youthfulnesses modernity
>functionality : easier to pronounce and remember
>alignment with communication concept
>the same name serves as a unique visual element of the brand :
therefore the color and font appealing the sea, waves and clouds
*NOT FINAL DESIGNS. ONLY FOR ILLUSTRATION PURPOSES.