SlideShare a Scribd company logo
Victor Mendizabal Professor Klinkowstein 
Selected Business Article 
New headphones with unique design that wants to 
give Beats by Dre a run for their money 
http://www.fastcodesign.com/3035289/the-ousted-co-creator-of-beats-wants-you-to-wear- 
these-earbuds-around-your-neck
Victor Mendizabal Professor Klinkowstein 
• Creator is Co founder of Beats by Dre
Victor Mendizabal Professor Klinkowstein 
Creator is Co founder of Beats by Dre
Victor Mendizabal Professor Klinkowstein 
Wants to competitively price at same retail as Beats 
($300)
Victor Mendizabal Professor Klinkowstein 
Uses innovative Bluetooth technology and design
Victor Mendizabal Professor Klinkowstein 
Many college students use headphones, you can see 
that in the student center as they walk from south to 
north campus.
Victor Mendizabal Professor Klinkowstein

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