The document discusses plans for launching a new Rs. 2 snack brand called Fun Snacks in Pakistan. It aims to target the rural and semi-urban market. The objectives are to maximize market penetration in small shops and retail outlets in outskirts areas. It proposes flavors like ketchup, pickle and amla. It provides manufacturing cost details and sales targets of 10 million bags in the first year with a value of Rs. 42.24 million. It also outlines the promotional support and packaging features for the new brand.