New product development. rs.2 category project
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This document summarizes the plan for launching a new Rs. 2 snack brand called Fun Snacks in Pakistan. The objectives are to target the rural and semi-urban Rs. 2 market and get maximum retail penetration in outskirts areas. The flavors suggested are ketchup, pickle, and amli/amchur. The total manufacturing cost per 10 million bags is estimated at Rs. 15.6 million. Promotional activities include posters, banners, wall paintings, and school branding. Sales targets for the first year are set at 10 million bags worth Rs. 42.24 million.
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New product development. rs.2 category project
- 1. R s . SNACKS CATEGORY By: Ali Hadi Project completed in 2008
- 7. Cost & Price Metallic Wrapper Cost: .30 Pisa Ingredient Cost : .35 Pisa -------------------------------------------- Total Cost/pack .65 Pisa Per/Bag Cost: Rs.15.60 Number of Units: 10,00000 x 15.60 Total Manufacturing Cost: 15,600,000
- 8. Category Name FUN SNACKS
- 9. Old Packaging Previous Packaging R5 R7 P6 Q8
- 10. Product Shapes R5 R7 P6 Q8
- 11. New Packaging New Metallic Packaging R5 R7 P6 Q8
- 13. Time line & Targets Initial Sales Target: 10,00000 Bags Each bag contain : 24 packs TP: per bag Rs.42. 24 Value wise Targets : Rs.42.24 million Time Line for launching : March 2008
- 14. Rs.2 Sales Status November 2007 100% 42,425 254,551 14% 6,023 36,139 43% 18,280 109,682 33% 14,178 85,071 9% 3,943 23,659 % Avg Six Month Sales
- 15. Product Availability Phase (Completely penetrated countrywide) June & July Passive month due to holidays. Fully Promotional supporting gimmicks for trades & consumers Keep moving on same track to maintain sales position with BTL activities. 100,000 100,000 100,000 100,000 100,000 100,000 120,000 80,000 50,000 50,000 50,000 50,000 Q8 43,000 43,000 43,000 43,000 43,000 43,000 51,600 34,400 21,500 21,500 21,500 21,500 R5 33000 33000 33000 33000 33000 33000 39600 26400 16500 16500 16500 16500 R7 10,000 10,000 10,000 10,000 10,000 10,000 12,000 8,000 5,000 5,000 5,000 5,000 P6 Mar Feb Jan Dec Nov Oct Sep Aug Jul Jun May Apr Sales Targets (FUN SNACKS) 2008-09
- 16. Required Budget for promotion & Brand Support: Rs. 3.5 million 7% vs 100% Twitter: @alihadi www.linkedin.com/in/alihadi www.facebook.com/alihadibx Follow