SlideShare a Scribd company logo
How Social Media Changed
    Everything in PR
In the last decade, the PR industry has
changed more than in any previous 10-
              year period.
10 Years Ago in PR, we...


  o   Blast Faxed to Reporters/Audience
  o   Posted Releases on "Wires"
  o   Met with Reporters
  o   Subscribed to Media Directories ($!)
  o   Print was King
  o   Sent Video News Releases (VNRs)
  o   Mailed Newsletters
Then and Now:

1999:

Blast faxed to reporters

2009:

Print media is shrinking
Blasting = Bad practice
Targeted pitching = Good practice
Then and Now:

1999:

Posted Releases on "Wires"

2009:

Online Newsrooms
Corporate Blogs
News Releases for SEO
Then and Now:

1999:

Met with reporters

2009:

The "deskside chat" is dying
Newsrooms are understaffed
Network online (Twitter, etc.)
Relationships via email
Then and Now:

1999:

Subscribed to media directories

2009:

Directories still alive online
Searching w/out directories easier
HARO - Help a Reporter Out
Then and Now:

1999:

Print was King

2009:

New media is killing print media
Print articles are not the top goal
Blog "hits" can do more than print
Then and Now:

1999:

Sent Video News Releases (VNRs)

2009:

Still a tactic, but fading away
Damaged by scandal
Transparency is an issue
Better tactic: Web video delivery
Then and Now:

1999:

Mailed Newsletters

2009:

Mail is too expensive and slow
Replacement #1: Email newsletters
Replacement #2: Corporate Blogs
My four favorite Social Media PR
tools and tactics for businesses:
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO
•
Thank You.

More Related Content

Similar to New Media Seminars (July 1, 2009)

Microblogging Warsaw Adres Wittermann Mediafun Lab
Microblogging Warsaw Adres Wittermann   Mediafun LabMicroblogging Warsaw Adres Wittermann   Mediafun Lab
Microblogging Warsaw Adres Wittermann Mediafun Lab
Maciek Budzich
 
Courtesy Administrative Services - SEO Strategies
Courtesy Administrative Services - SEO StrategiesCourtesy Administrative Services - SEO Strategies
Courtesy Administrative Services - SEO Strategies
AdvanceMarketWoRx LLC
 
Virgin media and using social media
Virgin media and using social mediaVirgin media and using social media
Virgin media and using social media
icswebeditor
 
Social Media & Press Relations
Social Media & Press RelationsSocial Media & Press Relations
Social Media & Press Relations
iProspect Canada
 
How Virgin Media is using social media for customer service
How Virgin Media is using social media for customer serviceHow Virgin Media is using social media for customer service
How Virgin Media is using social media for customer service
Alex Brown
 
Agnis Stibe: D+M
Agnis Stibe: D+M Agnis Stibe: D+M
Agnis Stibe: D+M
AIESEC - Lotus project
 
Social Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and RecruitmentSocial Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and Recruitment
Leslie Bradshaw
 
bv02 ReMax Real estate Presentation
bv02 ReMax Real estate Presentationbv02 ReMax Real estate Presentation
bv02 ReMax Real estate Presentation
bv02
 
HR in Pharma Networking Event - Mike Taylor
HR in Pharma Networking Event - Mike TaylorHR in Pharma Networking Event - Mike Taylor
HR in Pharma Networking Event - Mike Taylor
CK Group
 
Social Media in Action - The Good, The Bad and the Ugly
Social Media in Action - The Good, The Bad and the UglySocial Media in Action - The Good, The Bad and the Ugly
Social Media in Action - The Good, The Bad and the Ugly
Su Butcher
 
Mark Schmid_How to influence the regulators_SMCC2011
Mark Schmid_How to influence the regulators_SMCC2011Mark Schmid_How to influence the regulators_SMCC2011
Mark Schmid_How to influence the regulators_SMCC2011
Communicate Magazine
 
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...
KGS Global
 
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made EasyTwitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Rabiya Jilani
 
New digital media lessons
New digital media lessonsNew digital media lessons
New digital media lessons
Great Baddow High School Media
 
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional WritersSocial Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
BARBARA ROZGONYI
 
The Global Event for Data-Driven Marketers
The Global Event for Data-Driven MarketersThe Global Event for Data-Driven Marketers
The Global Event for Data-Driven Marketers
Vivastream
 
Future of Social Media
Future of Social MediaFuture of Social Media
Future of Social Media
simontsmall
 
2. research (FMP)
2. research (FMP)2. research (FMP)
2. research (FMP)
coremhind
 
2. research (fmp)
2. research (fmp)2. research (fmp)
2. research (fmp)
coremhind
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
Mike Merrill
 

Similar to New Media Seminars (July 1, 2009) (20)

Microblogging Warsaw Adres Wittermann Mediafun Lab
Microblogging Warsaw Adres Wittermann   Mediafun LabMicroblogging Warsaw Adres Wittermann   Mediafun Lab
Microblogging Warsaw Adres Wittermann Mediafun Lab
 
Courtesy Administrative Services - SEO Strategies
Courtesy Administrative Services - SEO StrategiesCourtesy Administrative Services - SEO Strategies
Courtesy Administrative Services - SEO Strategies
 
Virgin media and using social media
Virgin media and using social mediaVirgin media and using social media
Virgin media and using social media
 
Social Media & Press Relations
Social Media & Press RelationsSocial Media & Press Relations
Social Media & Press Relations
 
How Virgin Media is using social media for customer service
How Virgin Media is using social media for customer serviceHow Virgin Media is using social media for customer service
How Virgin Media is using social media for customer service
 
Agnis Stibe: D+M
Agnis Stibe: D+M Agnis Stibe: D+M
Agnis Stibe: D+M
 
Social Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and RecruitmentSocial Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and Recruitment
 
bv02 ReMax Real estate Presentation
bv02 ReMax Real estate Presentationbv02 ReMax Real estate Presentation
bv02 ReMax Real estate Presentation
 
HR in Pharma Networking Event - Mike Taylor
HR in Pharma Networking Event - Mike TaylorHR in Pharma Networking Event - Mike Taylor
HR in Pharma Networking Event - Mike Taylor
 
Social Media in Action - The Good, The Bad and the Ugly
Social Media in Action - The Good, The Bad and the UglySocial Media in Action - The Good, The Bad and the Ugly
Social Media in Action - The Good, The Bad and the Ugly
 
Mark Schmid_How to influence the regulators_SMCC2011
Mark Schmid_How to influence the regulators_SMCC2011Mark Schmid_How to influence the regulators_SMCC2011
Mark Schmid_How to influence the regulators_SMCC2011
 
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...
 
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made EasyTwitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
 
New digital media lessons
New digital media lessonsNew digital media lessons
New digital media lessons
 
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional WritersSocial Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
 
The Global Event for Data-Driven Marketers
The Global Event for Data-Driven MarketersThe Global Event for Data-Driven Marketers
The Global Event for Data-Driven Marketers
 
Future of Social Media
Future of Social MediaFuture of Social Media
Future of Social Media
 
2. research (FMP)
2. research (FMP)2. research (FMP)
2. research (FMP)
 
2. research (fmp)
2. research (fmp)2. research (fmp)
2. research (fmp)
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 

Recently uploaded

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
YourLegal Accounting
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 

Recently uploaded (20)

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 

New Media Seminars (July 1, 2009)

  • 1. How Social Media Changed Everything in PR
  • 2. In the last decade, the PR industry has changed more than in any previous 10- year period.
  • 3. 10 Years Ago in PR, we... o Blast Faxed to Reporters/Audience o Posted Releases on "Wires" o Met with Reporters o Subscribed to Media Directories ($!) o Print was King o Sent Video News Releases (VNRs) o Mailed Newsletters
  • 4. Then and Now: 1999: Blast faxed to reporters 2009: Print media is shrinking Blasting = Bad practice Targeted pitching = Good practice
  • 5. Then and Now: 1999: Posted Releases on "Wires" 2009: Online Newsrooms Corporate Blogs News Releases for SEO
  • 6. Then and Now: 1999: Met with reporters 2009: The "deskside chat" is dying Newsrooms are understaffed Network online (Twitter, etc.) Relationships via email
  • 7. Then and Now: 1999: Subscribed to media directories 2009: Directories still alive online Searching w/out directories easier HARO - Help a Reporter Out
  • 8. Then and Now: 1999: Print was King 2009: New media is killing print media Print articles are not the top goal Blog "hits" can do more than print
  • 9. Then and Now: 1999: Sent Video News Releases (VNRs) 2009: Still a tactic, but fading away Damaged by scandal Transparency is an issue Better tactic: Web video delivery
  • 10. Then and Now: 1999: Mailed Newsletters 2009: Mail is too expensive and slow Replacement #1: Email newsletters Replacement #2: Corporate Blogs
  • 11. My four favorite Social Media PR tools and tactics for businesses:
  • 12. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging
  • 13. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting
  • 14. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO
  • 15. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO •