EndGame PR President Steve Mullen's portion of the New Media Seminars workshop, presented in Richmond, Virginia on July 1, 2009. This presentation discusses how social media and social networking have changed public relations forever.
O documento lista atrações e locais importantes da cidade do Rio de Janeiro, começando com o Morro da Viúva, Botafogo e Pão de Açúcar em Urca, e depois mencionando outros pontos como a Lagoa Rodrigo de Freitas, Leblon, Barra da Tijuca, Recreio, Gávea, Niterói e o Planetário do Rio de Janeiro.
Redes sociais são padrões de organização onde pessoas interagem de maneira distribuída através de múltiplos caminhos, ao invés de hierarquias. Experimentos mostraram que a maioria das pessoas estão conectadas através de apenas 6 graus de separação. Quanto menor o tamanho do mundo social, mais poderosa é a interação entre as pessoas.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
The Greek Hospitality newsletter of GBR Consulting provides a snapshot of the performance of Greek hotels based on a sample of more than 180 hotels & resorts in Greece. This hotel data is complemented by data from other sources so as to place the Greek hospitality industry in the perspective of Greek tourism and of the International Hospitality Industry.
Paul and his team are using Phuser to work on a project with their client Charlie. They need to research their client's rivals' websites. Using Delicious, they could bookmark the websites, make notes, and see what others have bookmarked. However, Delicious does not allow them to share bookmarks privately or have discussions. By adding Delicious as an activity in Phuser, Paul and his team can privately bookmark websites, take notes, and discuss them in one place along with the rest of their project materials. This saves them time by keeping everything together rather than using separate tools.
The document discusses an e-learning benchmarking project conducted by the Educational Development Unit at Nottingham Trent University. The project involved focus groups and surveys of staff and students to gather data on e-learning practices, support, skills, and attitudes. The results will be used for internal benchmarking and future course marketing. The university also selected a new virtual learning environment called Desire2Learn to replace the previous system and support a rich, flexible online learning environment.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce stress and anxiety levels. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
O documento lista atrações e locais importantes da cidade do Rio de Janeiro, começando com o Morro da Viúva, Botafogo e Pão de Açúcar em Urca, e depois mencionando outros pontos como a Lagoa Rodrigo de Freitas, Leblon, Barra da Tijuca, Recreio, Gávea, Niterói e o Planetário do Rio de Janeiro.
Redes sociais são padrões de organização onde pessoas interagem de maneira distribuída através de múltiplos caminhos, ao invés de hierarquias. Experimentos mostraram que a maioria das pessoas estão conectadas através de apenas 6 graus de separação. Quanto menor o tamanho do mundo social, mais poderosa é a interação entre as pessoas.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
The Greek Hospitality newsletter of GBR Consulting provides a snapshot of the performance of Greek hotels based on a sample of more than 180 hotels & resorts in Greece. This hotel data is complemented by data from other sources so as to place the Greek hospitality industry in the perspective of Greek tourism and of the International Hospitality Industry.
Paul and his team are using Phuser to work on a project with their client Charlie. They need to research their client's rivals' websites. Using Delicious, they could bookmark the websites, make notes, and see what others have bookmarked. However, Delicious does not allow them to share bookmarks privately or have discussions. By adding Delicious as an activity in Phuser, Paul and his team can privately bookmark websites, take notes, and discuss them in one place along with the rest of their project materials. This saves them time by keeping everything together rather than using separate tools.
The document discusses an e-learning benchmarking project conducted by the Educational Development Unit at Nottingham Trent University. The project involved focus groups and surveys of staff and students to gather data on e-learning practices, support, skills, and attitudes. The results will be used for internal benchmarking and future course marketing. The university also selected a new virtual learning environment called Desire2Learn to replace the previous system and support a rich, flexible online learning environment.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce stress and anxiety levels. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Micro-blogging, especially Twitter, has become widely used by media and PR in Western Europe and the US to monitor trends, engage stakeholders, and respond quickly to events. While initially just used for status updates, Twitter is now a critical tool for tracking topics and conversations. Mainstream media also uses Twitter as a source for stories and many have launched Twitter channels, though full integration into other online activities is still limited. The future of communications on social media platforms like Twitter will focus on speed, visual content, and global, responsive engagement across devices.
This document discusses social media and provides tips for using different social media platforms. It defines social media as sharing content, opinions, and experiences through various media forms and tools. It outlines benefits of social media like brand management, customer generation, and traffic. It provides information on using platforms like Facebook, Twitter, blogs, and videos to engage audiences and create awareness. Specific tips include blogging often, using hashtags, live tweeting events, and monitoring your online reputation.
Slides from Alex Brown's presentation to The Institute of Customer Service's social media form at Contact Centre Expo 2010. Alex discusses how Virgin Media have used Twitter to set up a customer service channel, how it's encouraged brand advocacy and some of the lessons they've learnt.
How Virgin Media is using social media for customer serviceAlex Brown
A presentation about what Virgin Media is doing with social media customer service. Presentation to the Institute of Customer Service at Birmingham NEC on September 21, 2010.
The document summarizes key aspects of digital marketing from the past, present, and future. It discusses how marketing has evolved from Marketing 1.0 to today's Marketing 2.0, driven by developments in the web, mobile, social media, and other digital channels. Emerging trends that may shape Marketing 3.0 in the future include more personalized targeting and customer customization across these interactive platforms.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
The document discusses leveraging social media to address business and communication goals. It outlines three types of buyers - Jenny, a first time buyer who relies heavily on internet research; John, a second time buyer who uses both traditional and new media; and Angi, a third time buyer who prefers traditional media. It also discusses the role of agents and managers in using social media to engage different types of buyers and achieve business goals like increasing brand awareness and building relationships.
HR in Pharma Networking Event - Mike TaylorCK Group
HR in Pharma Networking Event Guest Speaker, Mike Taylor.
Mike is an expert in using social media in recruitment. He spoke about how you can add value to your recruitment process using social media tools.
Social Media in Action - The Good, The Bad and the UglySu Butcher
This document summarizes Clare Watson's presentation on RIBA Enterprises' experience with social media. It discusses how RIBA Enterprises initially had an inconsistent social media strategy dependent on individuals. In 2012, they defined clear goals and processes, engaged consultants, and tested strategies. The presentation outlines the benefits they saw, such as increased engagement and traffic, but also challenges including time/resources. It provides advice such as starting slowly, training staff, and engaging rather than just broadcasting.
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...KGS Global
Enterprise Social 2.0 conference, Brussels, March 8&9 2011, organised by KGS www.kgsglobal.com
Buy DVD with video presentations of the all event here: https://es20.paydro.net/
Twitter And Linkedin for Business- Made EasyRabiya Jilani
A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.
This document discusses new and digital media and explores its impact on news. It begins with an activity brainstorming different forms of new and digital media. It then discusses how consumers now receive news through various online and digital platforms, as opposed to only newspapers, radio and television in the past. The document explores the impact this has had on both audiences, who now have more options for receiving news, and news institutions, who face more competition and declining profits. It considers arguments around whether news content online should be free or if consumers should pay for online news articles.
Social Media Presentation Workshop for Professional WritersBARBARA ROZGONYI
The document discusses using social media marketing to promote professional writing businesses. It recommends developing a social media strategy that establishes an online personality, engages relevant communities, communicates business value, utilizes key social media platforms, and follows a long-term marketing plan. The key takeaway is for writers to position themselves as experts through useful online content and social media connections.
The Global Event for Data-Driven MarketersVivastream
This document discusses the importance of developing proprietary audiences for marketing purposes. It argues that audience development is now a core marketing responsibility that involves using paid, owned, and earned media to both sell products and services as well as increase the size, engagement, and long-term value of subscriber, fan, and follower audiences over time. The document also asks the reader three questions about how they are treating and developing their audiences.
The document discusses how communication and media have changed over time from one-way mass media to social media where individuals have more control. It notes that in the past, brands talked to customers through advertising but now customers can provide feedback to each other through social media. The key point is that brands now need to listen to customers on social media and respond to their wants in order to remain relevant, interesting and useful.
The document summarizes and analyzes several existing news websites. It finds that most websites use images to grab readers' attention, though the 1996 Guardian did not. The Press and YorkMix focus on local audiences but have different aesthetic styles - the Press is somber while YorkMix is positive. DoubleDownNews stands out with its vibrant red color scheme and lack of ads. Overall, the analysis identifies common features around use of images and topic coverage across local and national scales to engage readers.
Here are the key points from this interview:
- The interviewee prefers a more formal presentation over a vibrant informal one. They feel formality leads to better presented information.
- They want fact-checked information, well-presented content in full articles rather than snippets, and information presented factually without the writer's opinions.
- They stick to sites like The Guardian because it provides factual, non-opinionated information.
This audience prefers a serious, factual tone over a casual one. Presenting information clearly and without bias will be important to appeal to them. A formal, straightforward design may be preferable to a vibrant one.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Micro-blogging, especially Twitter, has become widely used by media and PR in Western Europe and the US to monitor trends, engage stakeholders, and respond quickly to events. While initially just used for status updates, Twitter is now a critical tool for tracking topics and conversations. Mainstream media also uses Twitter as a source for stories and many have launched Twitter channels, though full integration into other online activities is still limited. The future of communications on social media platforms like Twitter will focus on speed, visual content, and global, responsive engagement across devices.
This document discusses social media and provides tips for using different social media platforms. It defines social media as sharing content, opinions, and experiences through various media forms and tools. It outlines benefits of social media like brand management, customer generation, and traffic. It provides information on using platforms like Facebook, Twitter, blogs, and videos to engage audiences and create awareness. Specific tips include blogging often, using hashtags, live tweeting events, and monitoring your online reputation.
Slides from Alex Brown's presentation to The Institute of Customer Service's social media form at Contact Centre Expo 2010. Alex discusses how Virgin Media have used Twitter to set up a customer service channel, how it's encouraged brand advocacy and some of the lessons they've learnt.
How Virgin Media is using social media for customer serviceAlex Brown
A presentation about what Virgin Media is doing with social media customer service. Presentation to the Institute of Customer Service at Birmingham NEC on September 21, 2010.
The document summarizes key aspects of digital marketing from the past, present, and future. It discusses how marketing has evolved from Marketing 1.0 to today's Marketing 2.0, driven by developments in the web, mobile, social media, and other digital channels. Emerging trends that may shape Marketing 3.0 in the future include more personalized targeting and customer customization across these interactive platforms.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
The document discusses leveraging social media to address business and communication goals. It outlines three types of buyers - Jenny, a first time buyer who relies heavily on internet research; John, a second time buyer who uses both traditional and new media; and Angi, a third time buyer who prefers traditional media. It also discusses the role of agents and managers in using social media to engage different types of buyers and achieve business goals like increasing brand awareness and building relationships.
HR in Pharma Networking Event - Mike TaylorCK Group
HR in Pharma Networking Event Guest Speaker, Mike Taylor.
Mike is an expert in using social media in recruitment. He spoke about how you can add value to your recruitment process using social media tools.
Social Media in Action - The Good, The Bad and the UglySu Butcher
This document summarizes Clare Watson's presentation on RIBA Enterprises' experience with social media. It discusses how RIBA Enterprises initially had an inconsistent social media strategy dependent on individuals. In 2012, they defined clear goals and processes, engaged consultants, and tested strategies. The presentation outlines the benefits they saw, such as increased engagement and traffic, but also challenges including time/resources. It provides advice such as starting slowly, training staff, and engaging rather than just broadcasting.
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...KGS Global
Enterprise Social 2.0 conference, Brussels, March 8&9 2011, organised by KGS www.kgsglobal.com
Buy DVD with video presentations of the all event here: https://es20.paydro.net/
Twitter And Linkedin for Business- Made EasyRabiya Jilani
A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.
This document discusses new and digital media and explores its impact on news. It begins with an activity brainstorming different forms of new and digital media. It then discusses how consumers now receive news through various online and digital platforms, as opposed to only newspapers, radio and television in the past. The document explores the impact this has had on both audiences, who now have more options for receiving news, and news institutions, who face more competition and declining profits. It considers arguments around whether news content online should be free or if consumers should pay for online news articles.
Social Media Presentation Workshop for Professional WritersBARBARA ROZGONYI
The document discusses using social media marketing to promote professional writing businesses. It recommends developing a social media strategy that establishes an online personality, engages relevant communities, communicates business value, utilizes key social media platforms, and follows a long-term marketing plan. The key takeaway is for writers to position themselves as experts through useful online content and social media connections.
The Global Event for Data-Driven MarketersVivastream
This document discusses the importance of developing proprietary audiences for marketing purposes. It argues that audience development is now a core marketing responsibility that involves using paid, owned, and earned media to both sell products and services as well as increase the size, engagement, and long-term value of subscriber, fan, and follower audiences over time. The document also asks the reader three questions about how they are treating and developing their audiences.
The document discusses how communication and media have changed over time from one-way mass media to social media where individuals have more control. It notes that in the past, brands talked to customers through advertising but now customers can provide feedback to each other through social media. The key point is that brands now need to listen to customers on social media and respond to their wants in order to remain relevant, interesting and useful.
The document summarizes and analyzes several existing news websites. It finds that most websites use images to grab readers' attention, though the 1996 Guardian did not. The Press and YorkMix focus on local audiences but have different aesthetic styles - the Press is somber while YorkMix is positive. DoubleDownNews stands out with its vibrant red color scheme and lack of ads. Overall, the analysis identifies common features around use of images and topic coverage across local and national scales to engage readers.
Here are the key points from this interview:
- The interviewee prefers a more formal presentation over a vibrant informal one. They feel formality leads to better presented information.
- They want fact-checked information, well-presented content in full articles rather than snippets, and information presented factually without the writer's opinions.
- They stick to sites like The Guardian because it provides factual, non-opinionated information.
This audience prefers a serious, factual tone over a casual one. Presenting information clearly and without bias will be important to appeal to them. A formal, straightforward design may be preferable to a vibrant one.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. In the last decade, the PR industry has
changed more than in any previous 10-
year period.
3. 10 Years Ago in PR, we...
o Blast Faxed to Reporters/Audience
o Posted Releases on "Wires"
o Met with Reporters
o Subscribed to Media Directories ($!)
o Print was King
o Sent Video News Releases (VNRs)
o Mailed Newsletters
4. Then and Now:
1999:
Blast faxed to reporters
2009:
Print media is shrinking
Blasting = Bad practice
Targeted pitching = Good practice
5. Then and Now:
1999:
Posted Releases on "Wires"
2009:
Online Newsrooms
Corporate Blogs
News Releases for SEO
6. Then and Now:
1999:
Met with reporters
2009:
The "deskside chat" is dying
Newsrooms are understaffed
Network online (Twitter, etc.)
Relationships via email
7. Then and Now:
1999:
Subscribed to media directories
2009:
Directories still alive online
Searching w/out directories easier
HARO - Help a Reporter Out
8. Then and Now:
1999:
Print was King
2009:
New media is killing print media
Print articles are not the top goal
Blog "hits" can do more than print
9. Then and Now:
1999:
Sent Video News Releases (VNRs)
2009:
Still a tactic, but fading away
Damaged by scandal
Transparency is an issue
Better tactic: Web video delivery
10. Then and Now:
1999:
Mailed Newsletters
2009:
Mail is too expensive and slow
Replacement #1: Email newsletters
Replacement #2: Corporate Blogs
11. My four favorite Social Media PR
tools and tactics for businesses:
12. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
13. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
14. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO
15. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO
•