Nonprofits and Social Media
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This document discusses how nonprofits can use social media. It provides statistics on major social media platforms like Facebook, Twitter, LinkedIn and YouTube. It then gives examples of how different nonprofits are using these platforms. The document also discusses best practices for nonprofits such as listening to your community, responding to comments, measuring return on investment and integrating online and offline networking. It concludes by providing resources for nonprofits to learn more about using social media.
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Nonprofits and Social Media
- 1. Social Media & Nonprofits Kate Bladow Strategist, Powered Pursuits
- 2. Who's in the Room?
- 3. Who's Using Social Media?
- 4. What Do You Want to Learn?
- 6. It Also Looks Like...
- 8. Some Examples Quick Stats Vocabulary • More than 800 million Profiles active users Pages • 50% of those users log on in Groups any given day Friends
- 9. Some Examples Quick Stats Vocabulary • 190 million users Tweets • 65 million tweets per day Retweets • More than 800,000 searches Lists per day Followers
- 10. Some Examples Quick Stats Vocabulary • 120 million members Profiles • 2 billion searches for people Contacts in 2010 Companies Groups
- 11. Some Examples Quick Stats Vocabulary • More than 2 billion views Channels per day Uploads • 35 hours of video uploaded Playlists every minute
- 12. Some Examples Quick Stats Vocabulary • More than 25 million users Circles Hangouts +1s
- 13. Some Examples Quick Stats Vocabulary • Over 155 million blogs have Posts been identified Comments • Almost 2 million blog posts RSS Feeds indexed in every 24 hours
- 14. Some Examples Quick Stats Vocabulary • Over 10 million people Check Ins • Millions of check ins per day Mayors Badges
- 15. Getting Starting • Dipping Your Toe In • Listening • Talking With Your Community • Sharing Information • Getting People to Take Action
- 17. Getting Your House in Order ● Clean Up Your Website ● Put a Strategy Together ● Think About Staffing ● Set Aside Time
- 18. Measuring Your ROI ● Important! ● Not everything is worth measuring
- 19. Examples Facebook ● HSUS - http://www.facebook.com/humanesociety ● Red Cross – http://www.facebook.com/redcross Blogging ● Rolling Dog Farm - http://blog.rollingdogranch.org/ ● OSI Baltimore - http://www.audaciousideas.org/
- 20. Examples Twitter ● Kevin Lindamood (HCHMD) - http://twitter.com/kevinlindamood ● BVU Maryland – http://twitter.com/#!/bvumaryland Google+ ● National Wildlife Federation – https://plus.google.com/108043104556093709906/posts ● Visit Baltimore - https://plus.google.com/114013517569580373487/posts
- 21. Examples Foursquare ● Baltimore Heritage – https://foursquare.com/bmoreheritage ● Enoch Pratt – https://foursquare.com/prattlibrary
- 22. Questions?
- 23. Last Words ● Integrate your online and offline networking. ● Social media opens up opportunities, but you have to recognize them ● Get to know people.
- 24. Resources ● Idealware's Social Media Decision Guide http://goo.gl/DxKe4 ● Beth Kanter's Blog http://www.bethkanter.org/ ● Frogloop http://www.frogloop.com/ ● Tech & Social Change Baltimore http://goo.gl/Aoo0F
- 25. Contact Information Kate Bladow Founder & Strategist presentations@poweredpursuits.com