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Your Own Information Playlist
Patent Pending in India and US
As long as there are human beings on this planet the
Content real estate will always be the most confusing.
The Story of the Consumer | Leapfrogging into the future
Leapfrogging change in the consumer behaviour
data fragmentation
will cease and
convergence
will happen
world will move
into a device agnostic
ecosystem
seamless consumption
of content.
the experience
of ad blockers will
grow and content
need will be fulfilled
as per needs
content creators
will see a shift
of power from
publishers
and advertisers
to USERS
Notice this Change and don't be oblivious to it
Media Brands
Authors.Bloggers.Writers
Publishers ( Education books) The world moved online
The Unforgiving Consumer leapfrog
Google
Facebook
Linkedin
itunes
Spotify
Hulu
Netflix
Blendle
NewYork Times
Publishing Companies
Kindle
Authors
Writers
Bloggers.Blogs
Financial Times
Wall Street Journal
Natgeo
HBO
The World’s
biggest
brands are
fighting hard
to organise
content
many more
Clear Divides
Free Content
Media Brands
Revenue : Advertising
Offline
Online
Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
630 bn $ 10 bn $
Clear Divides
Free Content
Media Brands
Revenue : Advertising
Offline
Online
Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
630 bn $ 10 bn $
thisiswherethe
opportunityis
Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
10 bn $
All the above Players aggregated will explode the potential to 100 bn $ in 5/7 yrs
NewYork Times backing blendle.com is a huge step forward for this space
mkt potential : 100 bn $ in 5/7 yrs
ecosystem problem statement
every player is bringing the problem statement out in the open
Breaking Books into Chapters and
making chapters available at a cost
cheaper than photocopying
Breaking Books into Chapters and
making chapters available at a cost
cheaper than photocopying
ecosystem problem statement
Media Brands
Publishers
Authors.Writers.Bloggers
Publishers
Media Brands
BUSINESS VERTICALS
Research	Bodies	
•  American	Press	Ins.tute	(	University	of	Chicago)	
•  Associated	Press	
•  Nielsen		
“There is a large number that is paying and even
a larger number willing to pay.
Content Creators have to realise this potential”
NewYork Times backing blendle.com is a huge step forward for this space
why
#microtransactions #singlepieces #payasyougo #yourinformationplaylist #itunesofcontent
Content Monetization Engine
Media Brands
Authors.Writers.
Bloggers
Education ( Books)|
Chapterwise
Revenue
Mode
User Pay
Content Creator plugs
into Glossaread
User Pay Glossaread plugs into
Content Creator
Hosting
Writers/ Authors/
Bloggers will get to
host their work on
Glossaread for a fixed
fee/ month
building revenue
Mobile Responsive
Web
we are present in….
Android
IOS
Just beginning to get noticed!
Source : Google Analytics
Oct 23, 2016
Source : Google Analytics
the trend is getting better
as of Oct 23, 2016
affinity categories and in market segments of the audience
Google Analytics
new look to home page for better
consumer navigation
..announcing our international presence
Net Banking
Debit Card
Credit Card
Closed Wallet
—————-
Now Pay TM*
introducing e chapters
* Expensive Ref Text Books in colleges /universities
* *Entire book never needed
* Ref 3/4 chapters
* Just Buy the chapters you need
self serve publisher
console with automated
reporting mechanism
Home Page Presence to begin
content inputs (admin) monitored
https://www.facebook.com/glossaread/
just beginning
to build the
associations
increasing social presence and interaction
https://twitter.com/glossaread
just beginning to build the associations
*“Selected” to present at RISE, basis merit of Product & Build”
Glossaread Profiled by the Danish Broadcasting Corporation
RISE, HK-2016
associations
associations
September : 2016
Glossaread Sponsors : Model United Nations Prog @ BITS Pilani
October : 2016
status till now…(in brief)
*Web—-Mobile Responsive—-Android—-IOS
*Multiple Content Source Pools—automated input ability
*Dynamic Publisher Console—(Self Serve )Content Input/ Targeting / Pricing
*Reference Text Books—e chapters ( buy per chapter as u need )
increasing content tie ups
automated publisher reporting dashboard
“The Publisher Console is the most evolved back end system that we
have built and is worth going through in person”
India International
content tie ups already
In discussions:
Haymarket : Media Brand
Bayside Journal: Authors/ Writers/ Bloggers
Pearson : Education Publisher
Penguin Random House: Education Publisher
Vidyalankar Publications: Education Publisher
status for the next 12-18 months… ( in brief)
Increase Presence in Primary Markets / Categories:
US/UK/ Northern EU/ AU/India
User Acquisition and Transaction Goals
Consumer Engagement Features/ Programs
Multi Brand Presence of Content Brands
Recommendation Engine : based on AI
Video
Publisher SDK*
Success Fee based hiring for BD relationships
Marketing / hacks/ College Contact Programs
Data Management/ Reporting/ Move into full self serve mode
News/ Text
FT
Washington Post
The Economist
WSJ
NYT
Blendle
Video/ Text/ Sound
Hulu
Netflix
Amazon (Kindle/Prime)
Spotify
itunes
“Glossaread”
progressively will
become a part of the
market in steps before
becoming a part of the
entire play.
10 bn $
18-24 months
24-36 months
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
* Publisher Console & Testing
* Web Interface for Publisher
* IOS APP
* UX/UI Initial Flow
* Content Provider Sign Ups
* Content uploading
* Testing
* Company Incorporation
* English Language
* Trade Mark Registration/ IP
/ Patent
* PG Integration
* Recommendation Engine build
* User Acquisition
* Ramp up Content Providers
* Transactions ( Indian Diaspora
in International Markets)
• Android launch
• Kick Of other Market Launch
• US incorporation
* Technology (Hiring)
* BD Hiring ( Detailing in the excel)
* User Acquisition in international mkts
* Ramp up marketing thru installs
* Engine intelligence and data building
* Commence Audio/Video Platform Build
* Other Language launch
* Continuous International Market Launch
* Data Collaborations
FUND RAISING ASSESSMENT
CURRENT STATE
0-8 Months 8-15 Months 15-18 Months 18-24 Months
FUND RAISING
* 90-95% of the original Project Plan
* Technology Prowess attained
* US entity established as a major entity
* Global User target Base: WIP
* Over 10k-15k top global content creators
* Moved into a Device agnostic Eco System
* Major Player in the Payment Play
* Impacting Search Activities
* 20%-25% of Content Creator Revenue thru
* Glossaread
* IOT integration
*we have advanced most of phase 2 work into Phase 1
Glossaread Team |
Founder | Chandrabhanu
Glossaread Team | Technology
& Product | Shuhaid |Pune
Glossaread Team | Technology
| Shirish/Darshana + 1| Nashik
Glossaread Team | Operations &
Support | Prerna Kapur | Delhi
Glossaread Team | SEO & Support |
Mandar & Krupesh ( Briefkase) |
Mumbai
Glossaread Team | Social/
Events / Mktg | Chandrabhanu
100% Support
100% Support
100% Support100% Support
Glossaread Team | Legal | Jupiter
Law Partners : Commercial
Relationship | Delhi NCR
Glossaread Team | Finance | Jasuja
Kapoor & Associates : Commercial
Relationship | Pranav Kapoor Delhi
NCR
team structures and responsibilities
COMPANY:
GLOSSAREAD TECHNOLOGIES PVT LTD
FOUNDER :
CHANDRABHANU PATTAJOSHI
BRAND :
“GLOSSAREAD”
www.glossaread.com
Web.Mobile Web.IOS.Android
Chandrabhanu	Pattajoshi	|	Founder	|	Glossaread	Technologies	Pvt	Ltd.
With	over	16	yrs	of	cross	media	experience	across	Print/	TV/	Radio/	Internet,	Bhanu	
has	 run	 large	 teams	 with	 cross	 functional	 reporting	 across	 multiple	 geographies.	 He	
has	worked	with	top	brands	like	Times	Of	India,	STAR	TV,	Yahoo!	etc	
In	the	course	of	his	career	his	roles	have	spanned	from	sales	to	strategy	to	setting	up,	
building	and	Kinally	running	businesses.	
A	predominantly	business	/	P&L	management	person,	Bhanu	headed	global	businesses.	
He	specialises	in	setting	up	global	teams	&	working	across	markets	and	cultures	and	
has	a	strong	business	management	experience.	
Holding	very	senior	executive	positions	at	management	levels,	Bhanu	has	worked	with	
businesses	that	have	needed	strategic	inputs.	
Currently,	a	full	time	entrepreneur	and	investor	in	e-commerce	and	technology	start-
ups,	Bhanu	is	passionately	building	his	own	Kirst	global	venture,	Glossaread.
shareholder profile
Gautam Rohatgi, Advisory Board Member
St. Stephens, IIT- Kanpur, Ohio State University, Ohio, USA
B.Sc ( Chemistry Hons) : Top Ranker : Delhi University
(Awarded National Science Scholarship -Govt. of India)
Prof. T.R Seshadri Award for Outstanding Student of Chemistry at Undergraduate Level
M.Sc ( Chemistry) : IIT- Kanpur (Distinction)
Doctoral Prog: Organic Stereo Chemistry, Ohio State University, Ohio, USA
1971-76: Professional Work Experience across Chemical Companies through India/ UK
1976 - 2005: Set up a Partnership for Financial Consultancy and Distribution of Financial Products for retail participation under the style of
“Chadha & Co”, which went on to become the 2nd largest retail aggregator of corporate debt products (Public Fixed Deposit Schemes and
Secured Redeemable Debentures) in the country under franchise with M/s DSP Financial Consultants Ltd, M/s J.M. Financial Consultants Ltd,
& several others.
—————————————————————————————————————
2003 to date : Director & Technical Advisor, Hind Chemicals Ltd, Kanpur,
A family Company manufacturing pharmaceutical products and intermediates, both
Allopathic and Ayurvedic, since 1936
2006-10: Appointed by the Prime Minister of India to the Governing Council of
TIFAC (The Technology Information, Forecasting & Assessment Council) of the Ministry of Science & Technology of the Govt of India
2011-13: Appointed as a Member, Board of Trustees of the National Book Trust, India under the Ministry of HRD
Arun Tadanki, Mentor & Advisor
IIT Chennai, IIM -A
shareholder profile
Arun is an avid internet evangelist now and an active Investor in a few start up ventures and supports early stages largely. He mentors
and advises on product structures and go to market strategies and also helps the start ups entrepreneurs get connected within the
community of investors and other like minded entrepreneurs.
Ex-Managing Director (Southeast Asia & India) at Yahoo! (2009-2013)
Most recently, Arun was the Managing Director, Yahoo!, for 7 countries in Asia including
Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and India.
Previously, Arun was President (Asia-Pacific & Middle East), Monster Worldwide ( 2002-2009), reporting to global Chairman& CEO.
Arun was a part of the global executive team consisting of functional heads and regional heads.
Geographic responsibility included North Asian markets like Korea (biggest market), Hong Kong,
Emerging markets like Southeast Asia, India, Middle East.
Head of Sales & Marketing
JobsAhead.com 2000 – 2002 (2 years)
JobsAhead, a start-up job site was launched in 2000 and was acquired by Monster.com in 2003. Arun made the take over happen
Head of Culinary Business
Nestle
1992 – 2000 (8 years)
www.glossaread.com

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New improved glossaread | final ( slide share )

  • 1. Your Own Information Playlist Patent Pending in India and US
  • 2. As long as there are human beings on this planet the Content real estate will always be the most confusing. The Story of the Consumer | Leapfrogging into the future
  • 3. Leapfrogging change in the consumer behaviour data fragmentation will cease and convergence will happen world will move into a device agnostic ecosystem seamless consumption of content. the experience of ad blockers will grow and content need will be fulfilled as per needs content creators will see a shift of power from publishers and advertisers to USERS Notice this Change and don't be oblivious to it
  • 4. Media Brands Authors.Bloggers.Writers Publishers ( Education books) The world moved online The Unforgiving Consumer leapfrog Google Facebook Linkedin itunes Spotify Hulu Netflix Blendle NewYork Times Publishing Companies Kindle Authors Writers Bloggers.Blogs Financial Times Wall Street Journal Natgeo HBO The World’s biggest brands are fighting hard to organise content many more
  • 5. Clear Divides Free Content Media Brands Revenue : Advertising Offline Online Paid Content *Subscriptions *Media Brands *Kindle *Publishing Companies * Education| eBooks | e chapters User Pay 630 bn $ 10 bn $
  • 6. Clear Divides Free Content Media Brands Revenue : Advertising Offline Online Paid Content *Subscriptions *Media Brands *Kindle *Publishing Companies * Education| eBooks | e chapters User Pay 630 bn $ 10 bn $ thisiswherethe opportunityis
  • 7.
  • 8. Paid Content *Subscriptions *Media Brands *Kindle *Publishing Companies * Education| eBooks | e chapters User Pay 10 bn $ All the above Players aggregated will explode the potential to 100 bn $ in 5/7 yrs NewYork Times backing blendle.com is a huge step forward for this space mkt potential : 100 bn $ in 5/7 yrs
  • 9. ecosystem problem statement every player is bringing the problem statement out in the open Breaking Books into Chapters and making chapters available at a cost cheaper than photocopying Breaking Books into Chapters and making chapters available at a cost cheaper than photocopying
  • 12. Research Bodies •  American Press Ins.tute ( University of Chicago) •  Associated Press •  Nielsen “There is a large number that is paying and even a larger number willing to pay. Content Creators have to realise this potential” NewYork Times backing blendle.com is a huge step forward for this space
  • 13. why #microtransactions #singlepieces #payasyougo #yourinformationplaylist #itunesofcontent
  • 15. Media Brands Authors.Writers. Bloggers Education ( Books)| Chapterwise Revenue Mode User Pay Content Creator plugs into Glossaread User Pay Glossaread plugs into Content Creator Hosting Writers/ Authors/ Bloggers will get to host their work on Glossaread for a fixed fee/ month building revenue
  • 16. Mobile Responsive Web we are present in…. Android IOS
  • 17. Just beginning to get noticed! Source : Google Analytics Oct 23, 2016
  • 18. Source : Google Analytics the trend is getting better as of Oct 23, 2016
  • 19. affinity categories and in market segments of the audience Google Analytics
  • 20. new look to home page for better consumer navigation
  • 21. ..announcing our international presence Net Banking Debit Card Credit Card Closed Wallet —————- Now Pay TM*
  • 22. introducing e chapters * Expensive Ref Text Books in colleges /universities * *Entire book never needed * Ref 3/4 chapters * Just Buy the chapters you need
  • 23. self serve publisher console with automated reporting mechanism Home Page Presence to begin content inputs (admin) monitored
  • 25. increasing social presence and interaction
  • 27. *“Selected” to present at RISE, basis merit of Product & Build” Glossaread Profiled by the Danish Broadcasting Corporation RISE, HK-2016 associations
  • 28. associations September : 2016 Glossaread Sponsors : Model United Nations Prog @ BITS Pilani October : 2016
  • 29. status till now…(in brief) *Web—-Mobile Responsive—-Android—-IOS *Multiple Content Source Pools—automated input ability *Dynamic Publisher Console—(Self Serve )Content Input/ Targeting / Pricing *Reference Text Books—e chapters ( buy per chapter as u need ) increasing content tie ups automated publisher reporting dashboard “The Publisher Console is the most evolved back end system that we have built and is worth going through in person” India International
  • 30. content tie ups already In discussions: Haymarket : Media Brand Bayside Journal: Authors/ Writers/ Bloggers Pearson : Education Publisher Penguin Random House: Education Publisher Vidyalankar Publications: Education Publisher
  • 31. status for the next 12-18 months… ( in brief) Increase Presence in Primary Markets / Categories: US/UK/ Northern EU/ AU/India User Acquisition and Transaction Goals Consumer Engagement Features/ Programs Multi Brand Presence of Content Brands Recommendation Engine : based on AI Video Publisher SDK* Success Fee based hiring for BD relationships Marketing / hacks/ College Contact Programs Data Management/ Reporting/ Move into full self serve mode
  • 32. News/ Text FT Washington Post The Economist WSJ NYT Blendle Video/ Text/ Sound Hulu Netflix Amazon (Kindle/Prime) Spotify itunes “Glossaread” progressively will become a part of the market in steps before becoming a part of the entire play. 10 bn $ 18-24 months 24-36 months
  • 33. Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 * Publisher Console & Testing * Web Interface for Publisher * IOS APP * UX/UI Initial Flow * Content Provider Sign Ups * Content uploading * Testing * Company Incorporation * English Language * Trade Mark Registration/ IP / Patent * PG Integration * Recommendation Engine build * User Acquisition * Ramp up Content Providers * Transactions ( Indian Diaspora in International Markets) • Android launch • Kick Of other Market Launch • US incorporation * Technology (Hiring) * BD Hiring ( Detailing in the excel) * User Acquisition in international mkts * Ramp up marketing thru installs * Engine intelligence and data building * Commence Audio/Video Platform Build * Other Language launch * Continuous International Market Launch * Data Collaborations FUND RAISING ASSESSMENT CURRENT STATE 0-8 Months 8-15 Months 15-18 Months 18-24 Months FUND RAISING * 90-95% of the original Project Plan * Technology Prowess attained * US entity established as a major entity * Global User target Base: WIP * Over 10k-15k top global content creators * Moved into a Device agnostic Eco System * Major Player in the Payment Play * Impacting Search Activities * 20%-25% of Content Creator Revenue thru * Glossaread * IOT integration *we have advanced most of phase 2 work into Phase 1
  • 34. Glossaread Team | Founder | Chandrabhanu Glossaread Team | Technology & Product | Shuhaid |Pune Glossaread Team | Technology | Shirish/Darshana + 1| Nashik Glossaread Team | Operations & Support | Prerna Kapur | Delhi Glossaread Team | SEO & Support | Mandar & Krupesh ( Briefkase) | Mumbai Glossaread Team | Social/ Events / Mktg | Chandrabhanu 100% Support 100% Support 100% Support100% Support Glossaread Team | Legal | Jupiter Law Partners : Commercial Relationship | Delhi NCR Glossaread Team | Finance | Jasuja Kapoor & Associates : Commercial Relationship | Pranav Kapoor Delhi NCR team structures and responsibilities
  • 35. COMPANY: GLOSSAREAD TECHNOLOGIES PVT LTD FOUNDER : CHANDRABHANU PATTAJOSHI BRAND : “GLOSSAREAD” www.glossaread.com Web.Mobile Web.IOS.Android
  • 36. Chandrabhanu Pattajoshi | Founder | Glossaread Technologies Pvt Ltd. With over 16 yrs of cross media experience across Print/ TV/ Radio/ Internet, Bhanu has run large teams with cross functional reporting across multiple geographies. He has worked with top brands like Times Of India, STAR TV, Yahoo! etc In the course of his career his roles have spanned from sales to strategy to setting up, building and Kinally running businesses. A predominantly business / P&L management person, Bhanu headed global businesses. He specialises in setting up global teams & working across markets and cultures and has a strong business management experience. Holding very senior executive positions at management levels, Bhanu has worked with businesses that have needed strategic inputs. Currently, a full time entrepreneur and investor in e-commerce and technology start- ups, Bhanu is passionately building his own Kirst global venture, Glossaread.
  • 37. shareholder profile Gautam Rohatgi, Advisory Board Member St. Stephens, IIT- Kanpur, Ohio State University, Ohio, USA B.Sc ( Chemistry Hons) : Top Ranker : Delhi University (Awarded National Science Scholarship -Govt. of India) Prof. T.R Seshadri Award for Outstanding Student of Chemistry at Undergraduate Level M.Sc ( Chemistry) : IIT- Kanpur (Distinction) Doctoral Prog: Organic Stereo Chemistry, Ohio State University, Ohio, USA 1971-76: Professional Work Experience across Chemical Companies through India/ UK 1976 - 2005: Set up a Partnership for Financial Consultancy and Distribution of Financial Products for retail participation under the style of “Chadha & Co”, which went on to become the 2nd largest retail aggregator of corporate debt products (Public Fixed Deposit Schemes and Secured Redeemable Debentures) in the country under franchise with M/s DSP Financial Consultants Ltd, M/s J.M. Financial Consultants Ltd, & several others. ————————————————————————————————————— 2003 to date : Director & Technical Advisor, Hind Chemicals Ltd, Kanpur, A family Company manufacturing pharmaceutical products and intermediates, both Allopathic and Ayurvedic, since 1936 2006-10: Appointed by the Prime Minister of India to the Governing Council of TIFAC (The Technology Information, Forecasting & Assessment Council) of the Ministry of Science & Technology of the Govt of India 2011-13: Appointed as a Member, Board of Trustees of the National Book Trust, India under the Ministry of HRD
  • 38. Arun Tadanki, Mentor & Advisor IIT Chennai, IIM -A shareholder profile Arun is an avid internet evangelist now and an active Investor in a few start up ventures and supports early stages largely. He mentors and advises on product structures and go to market strategies and also helps the start ups entrepreneurs get connected within the community of investors and other like minded entrepreneurs. Ex-Managing Director (Southeast Asia & India) at Yahoo! (2009-2013) Most recently, Arun was the Managing Director, Yahoo!, for 7 countries in Asia including Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and India. Previously, Arun was President (Asia-Pacific & Middle East), Monster Worldwide ( 2002-2009), reporting to global Chairman& CEO. Arun was a part of the global executive team consisting of functional heads and regional heads. Geographic responsibility included North Asian markets like Korea (biggest market), Hong Kong, Emerging markets like Southeast Asia, India, Middle East. Head of Sales & Marketing JobsAhead.com 2000 – 2002 (2 years) JobsAhead, a start-up job site was launched in 2000 and was acquired by Monster.com in 2003. Arun made the take over happen Head of Culinary Business Nestle 1992 – 2000 (8 years)