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Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
Instagram is the world’s largest photo-sharing app, with more than 1 billion users every month. From hitting first 1 million users in less than 3 months from launch, to being acquired by Facebook, Instagram’s growth story offers many learnings on how to build a business and scale it to success.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
This document provides an overview and analysis of the mobile applications market and opportunities for investment. It discusses recent trends driving growth in mobile apps like open platforms and payment systems. The market size for smartphones and apps is growing rapidly. While many apps are downloaded, retention and monetization rates are still low. The document evaluates business models and investments in different app categories. It also provides considerations for making successful investments in mobile apps, focusing on social, entertainment, and viral features. In the last section, it introduces the investment firm b-to-v and their approach to investing in startups.
Creating your first android app for cash!Hector Jayat
This document provides instructions for creating your first Android app to earn money. It outlines 6 steps: 1) introducing app development and how to get started, 2) the need for niche-focused app content, 3) establishing your name by focusing on niche apps, 4) finding popular niches through search trends, 5) creating apps using pre-made private label rights content, and 6) monetizing free apps through in-app advertising. The conclusion encourages purchasing additional training to learn how to quickly profit from the mobile app trend.
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
Instagram is the world’s largest photo-sharing app, with more than 1 billion users every month. From hitting first 1 million users in less than 3 months from launch, to being acquired by Facebook, Instagram’s growth story offers many learnings on how to build a business and scale it to success.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
This document provides an overview and analysis of the mobile applications market and opportunities for investment. It discusses recent trends driving growth in mobile apps like open platforms and payment systems. The market size for smartphones and apps is growing rapidly. While many apps are downloaded, retention and monetization rates are still low. The document evaluates business models and investments in different app categories. It also provides considerations for making successful investments in mobile apps, focusing on social, entertainment, and viral features. In the last section, it introduces the investment firm b-to-v and their approach to investing in startups.
Creating your first android app for cash!Hector Jayat
This document provides instructions for creating your first Android app to earn money. It outlines 6 steps: 1) introducing app development and how to get started, 2) the need for niche-focused app content, 3) establishing your name by focusing on niche apps, 4) finding popular niches through search trends, 5) creating apps using pre-made private label rights content, and 6) monetizing free apps through in-app advertising. The conclusion encourages purchasing additional training to learn how to quickly profit from the mobile app trend.
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
User-generated content (UGC) based businesses face challenges in India due to infrastructure issues and cultural factors. While internet and mobile phone usage is growing, broadband access is still limited and many access the internet through monitored connections at work or cyber cafes. Cost and payment methods are also barriers. However, some see opportunities in the growing mobile market and development of low-cost computers and networks. Local language and payment model issues need to be addressed for UGC to truly take off in India.
AI Agent and Chatbot Trends For EnterprisesTeewee Ang
This document discusses the growing trend of chatbots and artificial intelligence assistants. It notes that major tech entrepreneurs like Mark Zuckerberg and Elon Musk have expressed interest in AI. While Musk sees AI as a potential threat, Zuckerberg wants to create an AI assistant for home use. The document outlines how chatbots use technologies like natural language processing and machine learning. It provides examples of chatbots being used in applications like customer service, human resources, and scheduling. In conclusion, the document predicts that AI assistant and chatbot applications will continue growing in both enterprise and consumer spaces.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
Daden Emerging Technology Seminars - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
The document discusses the emerging trend of auto application stores, which will be driven by increasing smartphone connectivity in vehicles. It notes that some automakers like Ford have already launched app stores, and suppliers like Continental are developing open platforms. It predicts app stores will become important for revenue and customer satisfaction. Finally, it looks to the success of the Apple App Store as a model for how auto application stores may evolve and be adopted.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
How to successfully market your iPhone ApplicationFabernovel
1) The document analyzes marketing strategies for iPhone applications based on a case study of two RATP transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, and rankings over time.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods yield better rankings than spaced-out campaigns.
3) The analysis suggests the App Store ranking algorithm favors most recent sales over longer periods, and good placement boosts further sales and rankings in a self-reinforcing cycle.
Webchutney is India's top digital agency, working with major brands like Unilever, P&G, HP, Airtel and Microsoft on online advertising, website design, mobile marketing and social media. According to a study by Webchutney of the top 500 advertisers in India, 82% allocate some spending to digital media but on average it is still only 5% of total advertising budgets, far lower than traditional media like television, print and radio. The study aims to understand perceptions of digital media and help brands make wise spending choices to keep up with the evolving landscape.
The document discusses the rise of computer speech and its implications. Some key points:
- Computer speech capabilities have reached human parity and are evolving faster than expected.
- It is a gateway capability that will allow AI to be seamlessly integrated into everyday life through more natural conversational interfaces.
- The conversational user interface powered by computer speech is poised to change many industries and applications, becoming ubiquitous.
The highest valued startup in the world, ByteDance (China), created Douyin in 2016. Then it created an international version of the platform, TikTok. What is the rage about this social media platform? What are some key differences between Douyin and TikTok?
The summary of the social media updates document is:
1) TikTok will not be forced to sell to a US company by the Biden administration. TikTok also added recipe integration and warning labels for misinformation.
2) LinkedIn is developing a freelance marketplace and tackling bias on its platform. Facebook is testing prompts to combat Apple's IDFA update and released Shops in the UK and Canada.
3) Instagram is limiting the reach of reposted TikTok videos on Reels and will launch four-person live streams. Shopify brings its payment option to Facebook and Instagram shops. Twitter is exploring paid subscription options.
Trends in website development are evolving faster than they can be implemented in a real-life scenario. What is popular today does not mean that tomorrow it will be in the trend, you must keep yourself updated. That is the reason you should be ahead of the game always.
This document discusses the rise of chatbots and their growing use in customer service and other business areas. Some key points:
- Chatbots are becoming a mainstream technology, with 19% of businesses currently using them and 77% considering them. 95% believe their use of chatbots will grow.
- Popular uses of chatbots currently include social media, marketing, sales and customer service.
- Perceived benefits of chatbots include improved efficiency and increased customer satisfaction.
- However, making chatbots more human and issues with development/maintenance are seen as challenges by many.
- While chatbots are useful for simple tasks, most customers still prefer human interactions for more complex queries and having an option
The document discusses developing a mobile website. It notes that mobile adoption is growing rapidly and becoming mainstream, providing opportunities for first movers. It recommends delivering a fast, relevant experience on mobile with minimalist design, intuitive navigation, and testing on target devices. Mobile websites are generally cheaper than apps and faster to launch, while apps allow for richer interactivity but take more development. Examples of good mobile sites are provided.
The rise of Chatbots – Airtouch presentation over Chatbot Use CasesAirtouch New Media
The document discusses how various companies in sectors such as food & beverage, health & insurance, media & publishing, and travel & entertainment are using chatbots to engage with customers. It provides examples of chatbots created by companies like Wing Stop, Whole Foods, Pizza Hut, Domino's, Wall Street Journal, and Kayak. The chatbots allow customers to get information, place orders, receive recommendations and complete other tasks through conversational interfaces on platforms like Facebook Messenger.
This document discusses how bots may be better than apps for mobile users. It notes that users only actively use a small number of apps due to app fatigue, and it is difficult for apps to stand out among millions of options. Bots, on the other hand, are easier to access through messaging apps without installation. Bots can also be more focused on specific tasks and automated workflows. Major companies like Facebook, Microsoft, and WeChat have incorporated or are focusing on bots to help users accomplish various tasks through messaging platforms.
Digital marketing trends in 2013 will see:
1) More money being routed to online video content as mobile video consumption grows.
2) One-to-one marketing and location-based services emerging stronger as personalized, location-specific communications increase.
3) Organic advertising becoming more prevalent as brands create custom content and integrate their messages more seamlessly with relevant content online.
Topbots Present: 110 Brands Driving Innovation with BotsAdelyn Zhou
Here are how top brands are using bots for marketing and customer service. These bots are evolving all the time and many are now cross platform.
Here are the 110 brands innovating with bots per category:
1. Beauty - Sephora, Estee Lauder, CoverGirl and Katy Perry's Mad Love
2. Consumer Goods - Unilever, Absolut, Hellmann's Campbell's Kitchen, Miller Lite and Johnnie Walker
3. Entertainment - Activision, Mattel, Blizzard's Hearthstone, Disney, Fandango, Marvel's Doctor Strange, Stubhub and Universal Studios
4. Fashion - Victoria Secret Pink, Tommy Hilfiger, British Vogue, H&M, Burberry and American Eagle's Aerie
5. Finance - Xero, Transferwire, RBS, Paypal, NerdWallet, Fidelity, CapitalOne and Bank of America
6. Food and Beverages - Wingstop, Whole Foods, Taco Bell, Starbucks, Pizza Hut, Open Table, Jack in the Box, Domino's, Burger King and Subway
7. Health - Health Tap, Fitbit, Boston Children's Hospital, Baidu, Medwhat, Oscar Health and BabyCenter
8. Insurance - AllState
9. Media and Publishers - Wall Street Journal (WSJ), The Washington Post, Today Show, TechCrunch, NY Times, NPR, NBC, Harvard Business Review, Fox News, Forbes, The Economist, CNN, BBC, Quartz and The History Channel
10. Real Estate - Trulia
11. Retail and E-commerce - Uniqlo, Nordstrom, Macy's, eBay's ShopBot, Casper and 1-800-Flowers
12. Social Goods - WWF, Unicef and HelloVote
13. Sports - theScore, Sports Illustrated, NFL, NBA, Toni and Copa 90
14. Travel and Hospitality - Skyscanner, Hotels.com, Marriott, Kayak, KLM Royal Dutch Airlines, Expedia, Hipmunk, Lufthansa, Cosmopolitan Hotel and British Airways
15. Automotive - Uber, Lyft, KIA, Hyundai and Ford
16. Utilities - UPS, The Weather Channel, Staples and Hewlett Packard
17. Others - Duolingo, Yahoo, Microsoft, Trolli and The White House
Are there any other brand bots that should be featured here? If so, please share in the comments below.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
User-generated content (UGC) based businesses face challenges in India due to infrastructure issues and cultural factors. While internet and mobile phone usage is growing, broadband access is still limited and many access the internet through monitored connections at work or cyber cafes. Cost and payment methods are also barriers. However, some see opportunities in the growing mobile market and development of low-cost computers and networks. Local language and payment model issues need to be addressed for UGC to truly take off in India.
AI Agent and Chatbot Trends For EnterprisesTeewee Ang
This document discusses the growing trend of chatbots and artificial intelligence assistants. It notes that major tech entrepreneurs like Mark Zuckerberg and Elon Musk have expressed interest in AI. While Musk sees AI as a potential threat, Zuckerberg wants to create an AI assistant for home use. The document outlines how chatbots use technologies like natural language processing and machine learning. It provides examples of chatbots being used in applications like customer service, human resources, and scheduling. In conclusion, the document predicts that AI assistant and chatbot applications will continue growing in both enterprise and consumer spaces.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
Daden Emerging Technology Seminars - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
The document discusses the emerging trend of auto application stores, which will be driven by increasing smartphone connectivity in vehicles. It notes that some automakers like Ford have already launched app stores, and suppliers like Continental are developing open platforms. It predicts app stores will become important for revenue and customer satisfaction. Finally, it looks to the success of the Apple App Store as a model for how auto application stores may evolve and be adopted.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
How to successfully market your iPhone ApplicationFabernovel
1) The document analyzes marketing strategies for iPhone applications based on a case study of two RATP transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, and rankings over time.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods yield better rankings than spaced-out campaigns.
3) The analysis suggests the App Store ranking algorithm favors most recent sales over longer periods, and good placement boosts further sales and rankings in a self-reinforcing cycle.
Webchutney is India's top digital agency, working with major brands like Unilever, P&G, HP, Airtel and Microsoft on online advertising, website design, mobile marketing and social media. According to a study by Webchutney of the top 500 advertisers in India, 82% allocate some spending to digital media but on average it is still only 5% of total advertising budgets, far lower than traditional media like television, print and radio. The study aims to understand perceptions of digital media and help brands make wise spending choices to keep up with the evolving landscape.
The document discusses the rise of computer speech and its implications. Some key points:
- Computer speech capabilities have reached human parity and are evolving faster than expected.
- It is a gateway capability that will allow AI to be seamlessly integrated into everyday life through more natural conversational interfaces.
- The conversational user interface powered by computer speech is poised to change many industries and applications, becoming ubiquitous.
The highest valued startup in the world, ByteDance (China), created Douyin in 2016. Then it created an international version of the platform, TikTok. What is the rage about this social media platform? What are some key differences between Douyin and TikTok?
The summary of the social media updates document is:
1) TikTok will not be forced to sell to a US company by the Biden administration. TikTok also added recipe integration and warning labels for misinformation.
2) LinkedIn is developing a freelance marketplace and tackling bias on its platform. Facebook is testing prompts to combat Apple's IDFA update and released Shops in the UK and Canada.
3) Instagram is limiting the reach of reposted TikTok videos on Reels and will launch four-person live streams. Shopify brings its payment option to Facebook and Instagram shops. Twitter is exploring paid subscription options.
Trends in website development are evolving faster than they can be implemented in a real-life scenario. What is popular today does not mean that tomorrow it will be in the trend, you must keep yourself updated. That is the reason you should be ahead of the game always.
This document discusses the rise of chatbots and their growing use in customer service and other business areas. Some key points:
- Chatbots are becoming a mainstream technology, with 19% of businesses currently using them and 77% considering them. 95% believe their use of chatbots will grow.
- Popular uses of chatbots currently include social media, marketing, sales and customer service.
- Perceived benefits of chatbots include improved efficiency and increased customer satisfaction.
- However, making chatbots more human and issues with development/maintenance are seen as challenges by many.
- While chatbots are useful for simple tasks, most customers still prefer human interactions for more complex queries and having an option
The document discusses developing a mobile website. It notes that mobile adoption is growing rapidly and becoming mainstream, providing opportunities for first movers. It recommends delivering a fast, relevant experience on mobile with minimalist design, intuitive navigation, and testing on target devices. Mobile websites are generally cheaper than apps and faster to launch, while apps allow for richer interactivity but take more development. Examples of good mobile sites are provided.
The rise of Chatbots – Airtouch presentation over Chatbot Use CasesAirtouch New Media
The document discusses how various companies in sectors such as food & beverage, health & insurance, media & publishing, and travel & entertainment are using chatbots to engage with customers. It provides examples of chatbots created by companies like Wing Stop, Whole Foods, Pizza Hut, Domino's, Wall Street Journal, and Kayak. The chatbots allow customers to get information, place orders, receive recommendations and complete other tasks through conversational interfaces on platforms like Facebook Messenger.
This document discusses how bots may be better than apps for mobile users. It notes that users only actively use a small number of apps due to app fatigue, and it is difficult for apps to stand out among millions of options. Bots, on the other hand, are easier to access through messaging apps without installation. Bots can also be more focused on specific tasks and automated workflows. Major companies like Facebook, Microsoft, and WeChat have incorporated or are focusing on bots to help users accomplish various tasks through messaging platforms.
Digital marketing trends in 2013 will see:
1) More money being routed to online video content as mobile video consumption grows.
2) One-to-one marketing and location-based services emerging stronger as personalized, location-specific communications increase.
3) Organic advertising becoming more prevalent as brands create custom content and integrate their messages more seamlessly with relevant content online.
Topbots Present: 110 Brands Driving Innovation with BotsAdelyn Zhou
Here are how top brands are using bots for marketing and customer service. These bots are evolving all the time and many are now cross platform.
Here are the 110 brands innovating with bots per category:
1. Beauty - Sephora, Estee Lauder, CoverGirl and Katy Perry's Mad Love
2. Consumer Goods - Unilever, Absolut, Hellmann's Campbell's Kitchen, Miller Lite and Johnnie Walker
3. Entertainment - Activision, Mattel, Blizzard's Hearthstone, Disney, Fandango, Marvel's Doctor Strange, Stubhub and Universal Studios
4. Fashion - Victoria Secret Pink, Tommy Hilfiger, British Vogue, H&M, Burberry and American Eagle's Aerie
5. Finance - Xero, Transferwire, RBS, Paypal, NerdWallet, Fidelity, CapitalOne and Bank of America
6. Food and Beverages - Wingstop, Whole Foods, Taco Bell, Starbucks, Pizza Hut, Open Table, Jack in the Box, Domino's, Burger King and Subway
7. Health - Health Tap, Fitbit, Boston Children's Hospital, Baidu, Medwhat, Oscar Health and BabyCenter
8. Insurance - AllState
9. Media and Publishers - Wall Street Journal (WSJ), The Washington Post, Today Show, TechCrunch, NY Times, NPR, NBC, Harvard Business Review, Fox News, Forbes, The Economist, CNN, BBC, Quartz and The History Channel
10. Real Estate - Trulia
11. Retail and E-commerce - Uniqlo, Nordstrom, Macy's, eBay's ShopBot, Casper and 1-800-Flowers
12. Social Goods - WWF, Unicef and HelloVote
13. Sports - theScore, Sports Illustrated, NFL, NBA, Toni and Copa 90
14. Travel and Hospitality - Skyscanner, Hotels.com, Marriott, Kayak, KLM Royal Dutch Airlines, Expedia, Hipmunk, Lufthansa, Cosmopolitan Hotel and British Airways
15. Automotive - Uber, Lyft, KIA, Hyundai and Ford
16. Utilities - UPS, The Weather Channel, Staples and Hewlett Packard
17. Others - Duolingo, Yahoo, Microsoft, Trolli and The White House
Are there any other brand bots that should be featured here? If so, please share in the comments below.
Alliance Insurance Brokers Private Limited is an Indian insurance brokerage firm that has experienced significant growth in premium figures and operations over the past 15 years. The company has expanded into numerous sectors and geographic locations, and now provides services across 11 destinations in India. Alliance utilizes a sector-focused approach and has built expertise in areas such as media, sports, infrastructure, and manufacturing.
This document provides guidance for companies transitioning their manufacturing processes to comply with the upcoming RoHS directive which bans the use of lead and other hazardous substances. It discusses key issues companies need to consider such as planning the transition, changes to assembly processes like reflow soldering and wave soldering, reliability testing of lead-free solders, and ensuring components and materials meet the new compliance standards. The directive applies to all those involved in electronic equipment manufacturing and will require changes throughout the entire supply chain. Careful planning is needed to address issues around new processes, component changes, stock management and potential obsolescence as the industry moves to lead-free production by July 2006.
Literacy rates in India have increased over time but there is still work to be done to improve literacy, especially for women. In 2001, the overall literacy rate was 64.8% but this increased to 74% by 2011. Literacy rates vary significantly by gender and region within India. To further reduce illiteracy, efforts are needed from both the government and society, including improving education infrastructure, reducing poverty, and increasing access to free and compulsory education through high school. Literacy is important for individual and national development as it helps reduce issues like poverty, crime, and child labor.
Mukesh told Anil Ambani that he wanted to kiss Anil's wife. Anil replied that it would cost 40 paisa per minute. Anil's wife shouted at them not to cheat each other and said communications between their companies Reliance should be free.
This presentation is for undergraduate students on BSc Design and Technology Education at Nottingham Trent University.
The session considers the philosophy of technology, where students learn about Carl Mitcham's different approaches to technology (artifacts, knowledge, processes and volition). Through learning about these four approaches they begin to think about consequences for their D&T teaching - realising that D&T is more than 'design and make'.
Following this session the students research an emerging technology (see www.dandtfordandt.wordpress.com for more details), using Mitchum's four approaches to critique how emerging technologies can be taught in schools.
Las flores producen frutos que contienen semillas, de las cuales nacen nuevos árboles. Las flores son los órganos reproductivos de los árboles y los frutos protegen y transportan las semillas.
Matu, un niño de Berlín Este, lanza una botella al mar con un mensaje dentro. La botella es encontrada por Angie, una niña de Berlín Oeste, quien decide responder. A pesar de las prohibiciones de sus padres, Matu y Angie comienzan a comunicarse a través de cartas y llamadas telefónicas, desarrollando una amistad a pesar de vivir en lados opuestos del Muro de Berlín. Finalmente se reúnen en secreto en la playa, pero son descubiertos y Angie es golpeada por
This document is a dissertation submitted by Noriyuki Dochi to the University of Bradford in partial fulfillment of an MSc degree in Marketing and Management. The dissertation investigates how Islamic identity affects the perspectives of women wearing hijab in the UK toward fashion advertisements. It includes an introduction outlining the research background, aims, objectives and methodology. A literature review examines research on religion and consumer behavior, religiosity, Muslims, the hijab, and religiosity's influence on advertising responses. The methodology describes conducting semi-structured interviews of 5 female Muslim students aged 23-26 in Bradford. Findings from the interviews are analyzed using theories of identity and self-concept. The conclusion discusses implications for fashion retailers marketing to
Directi is launching a new blogging service in India and needs a marketing plan to increase awareness and adoption of blogging. Some initiatives proposed include offering gifts and prizes for popular blogs, advertising on websites frequently visited in India like travel sites and matrimonial sites, and promoting discussions of popular TV shows. A comprehensive online and offline advertising plan is recommended, along with partnerships, influencer marketing, and monetization strategies like premium subscriptions and advertising to generate revenue.
This document provides an overview of strategies for planning marketing in 2017, including the power of strategies, AI assistants, communication bots, micro-moments, immersive AR/VR, and analytics. Key points discussed include preparing for the rise of AI assistants by voice and developing conversational content, using bots to streamline customer support and enhance experience, optimizing content for micro-moments of user intent, how brands are adopting AR/VR, and using data analytics and visualization tools to measure campaign metrics and optimize tactics. The concluding thoughts emphasize testing strategies with users, delivering an engaging experience across channels, and using data-driven insights to continuously improve.
Gaurav Singh Khurana has founded Dialabank.com, India's first financial helpline available online and through a toll-free phone number. Dialabank offers financial services like loans, insurance, and investments from multiple banks and companies through a single relationship manager for convenience. It has tie-ups with leading financial institutions and plans to expand across India and internationally. Dialabank aims to become the largest financial services distribution platform through its online and phone presence, leveraging India's growing internet and mobile users. The business utilizes search engine optimization to drive traffic and currently ranks highly on search engines.
Creating Effective Content involves analyzing the market and competition, defining the target user base by segmenting audiences, mapping the media situation and access levels of audiences, planning the site's internal workflows and external interfaces for different platforms, testing usability, and crunching user analytics numbers to understand actual audiences. The key is to focus on journalism and story building over fancy technology, engage users in content creation, and continually test and adapt the site based on data.
iGoogle is Google's personalized homepage where users can customize the content by adding "gadgets", which are like small web pages or widgets that can be embedded on pages. Gadgets allow brands to engage customers and get exposure through a widely used service, as they are seen by millions of unique users daily. Marketers should develop remarkable and locally relevant gadgets that provide value to users in order to rank highly in Google's gadget directory and get exposure for their brands. Performance can be measured through page views and analytics.
The document discusses trends in the internet search industry. It notes that search advertising revenue has grown significantly over the past decade and is expected to continue growing. Google dominates the search market but Baidu and other players are gaining share, especially in mobile search which is growing rapidly. The document outlines revenue and market share for major search companies and discusses areas of focus and innovation among search engines.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajsudhakarrun
The document discusses mobile, content and collaboration in enterprises. It covers topics like social collaboration trends, the growing role of mobile devices, and Accenture's point of view and initiatives in this area. Key drivers for the shift include changing consumer behavior, mobility, control and quality expectations from new generations of customers and employees entering enterprises.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
Success at scale be cool, be generous, be Voltron jprota
I’ve been at IBM for almost two years now and have worked with hundreds of social teams around the world telling amazing stories about IBM’s technologies, people, culture, and clients. Here are three ways we’re driving success at this scale:
⁃ Be cool
⁃ Be generous
⁃ Be Voltron
⁃Be cool
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⁃Be Voltron
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
This presentation covers following topics
Changing landscape for business today
Introduction to Digital Marketing
Email Marketing
Display Advertising
Search Engine Optimisation
Search Engine Marketing
Mobile Marketing
Website Development
Web Analytics
E-Commerce
Customer service in new media
How CSR impacts social media sentiment of brand
Crisis management on social media
Viral marketing
SPIN Marketing
This report also has some key insights on @hootsuite and @wearesocial report
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Active Release Techniques Digital Exposure Packagelonnieb
The document discusses various digital marketing and web development services offered by a company called ART including website design, social media management, mobile app development, translation services, and case studies of clients that achieved top search engine rankings. It also provides pricing options for early adopters of their services.
Mobile Trends, Strategy & Sites 2012 - DGADanielle Leitch
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Creating effective content involves understanding your target audiences, analyzing the competition, and planning your site for both internal and external use. It is important to segment audiences, map their media usage, innovate while using existing services, test usability, and analyze user data to ensure your content reaches the intended audiences. Effective content creation is an iterative process that requires understanding user needs.
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As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
ICT KTN / Minibar online business essentialsMargaret Gold
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2. As long as there are human beings on this planet the
Content real estate will always be the most confusing.
The Story of the Consumer | Leapfrogging into the future
3. Leapfrogging change in the consumer behaviour
data fragmentation
will cease and
convergence
will happen
world will move
into a device agnostic
ecosystem
seamless consumption
of content.
the experience
of ad blockers will
grow and content
need will be fulfilled
as per needs
content creators
will see a shift
of power from
publishers
and advertisers
to USERS
Notice this Change and don't be oblivious to it
4. Media Brands
Authors.Bloggers.Writers
Publishers ( Education books) The world moved online
The Unforgiving Consumer leapfrog
Google
Facebook
Linkedin
itunes
Spotify
Hulu
Netflix
Blendle
NewYork Times
Publishing Companies
Kindle
Authors
Writers
Bloggers.Blogs
Financial Times
Wall Street Journal
Natgeo
HBO
The World’s
biggest
brands are
fighting hard
to organise
content
many more
8. Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
10 bn $
All the above Players aggregated will explode the potential to 100 bn $ in 5/7 yrs
NewYork Times backing blendle.com is a huge step forward for this space
mkt potential : 100 bn $ in 5/7 yrs
9. ecosystem problem statement
every player is bringing the problem statement out in the open
Breaking Books into Chapters and
making chapters available at a cost
cheaper than photocopying
Breaking Books into Chapters and
making chapters available at a cost
cheaper than photocopying
15. Media Brands
Authors.Writers.
Bloggers
Education ( Books)|
Chapterwise
Revenue
Mode
User Pay
Content Creator plugs
into Glossaread
User Pay Glossaread plugs into
Content Creator
Hosting
Writers/ Authors/
Bloggers will get to
host their work on
Glossaread for a fixed
fee/ month
building revenue
22. introducing e chapters
* Expensive Ref Text Books in colleges /universities
* *Entire book never needed
* Ref 3/4 chapters
* Just Buy the chapters you need
23. self serve publisher
console with automated
reporting mechanism
Home Page Presence to begin
content inputs (admin) monitored
27. *“Selected” to present at RISE, basis merit of Product & Build”
Glossaread Profiled by the Danish Broadcasting Corporation
RISE, HK-2016
associations
29. status till now…(in brief)
*Web—-Mobile Responsive—-Android—-IOS
*Multiple Content Source Pools—automated input ability
*Dynamic Publisher Console—(Self Serve )Content Input/ Targeting / Pricing
*Reference Text Books—e chapters ( buy per chapter as u need )
increasing content tie ups
automated publisher reporting dashboard
“The Publisher Console is the most evolved back end system that we
have built and is worth going through in person”
India International
30. content tie ups already
In discussions:
Haymarket : Media Brand
Bayside Journal: Authors/ Writers/ Bloggers
Pearson : Education Publisher
Penguin Random House: Education Publisher
Vidyalankar Publications: Education Publisher
31. status for the next 12-18 months… ( in brief)
Increase Presence in Primary Markets / Categories:
US/UK/ Northern EU/ AU/India
User Acquisition and Transaction Goals
Consumer Engagement Features/ Programs
Multi Brand Presence of Content Brands
Recommendation Engine : based on AI
Video
Publisher SDK*
Success Fee based hiring for BD relationships
Marketing / hacks/ College Contact Programs
Data Management/ Reporting/ Move into full self serve mode
32. News/ Text
FT
Washington Post
The Economist
WSJ
NYT
Blendle
Video/ Text/ Sound
Hulu
Netflix
Amazon (Kindle/Prime)
Spotify
itunes
“Glossaread”
progressively will
become a part of the
market in steps before
becoming a part of the
entire play.
10 bn $
18-24 months
24-36 months
33. Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
* Publisher Console & Testing
* Web Interface for Publisher
* IOS APP
* UX/UI Initial Flow
* Content Provider Sign Ups
* Content uploading
* Testing
* Company Incorporation
* English Language
* Trade Mark Registration/ IP
/ Patent
* PG Integration
* Recommendation Engine build
* User Acquisition
* Ramp up Content Providers
* Transactions ( Indian Diaspora
in International Markets)
• Android launch
• Kick Of other Market Launch
• US incorporation
* Technology (Hiring)
* BD Hiring ( Detailing in the excel)
* User Acquisition in international mkts
* Ramp up marketing thru installs
* Engine intelligence and data building
* Commence Audio/Video Platform Build
* Other Language launch
* Continuous International Market Launch
* Data Collaborations
FUND RAISING ASSESSMENT
CURRENT STATE
0-8 Months 8-15 Months 15-18 Months 18-24 Months
FUND RAISING
* 90-95% of the original Project Plan
* Technology Prowess attained
* US entity established as a major entity
* Global User target Base: WIP
* Over 10k-15k top global content creators
* Moved into a Device agnostic Eco System
* Major Player in the Payment Play
* Impacting Search Activities
* 20%-25% of Content Creator Revenue thru
* Glossaread
* IOT integration
*we have advanced most of phase 2 work into Phase 1
34. Glossaread Team |
Founder | Chandrabhanu
Glossaread Team | Technology
& Product | Shuhaid |Pune
Glossaread Team | Technology
| Shirish/Darshana + 1| Nashik
Glossaread Team | Operations &
Support | Prerna Kapur | Delhi
Glossaread Team | SEO & Support |
Mandar & Krupesh ( Briefkase) |
Mumbai
Glossaread Team | Social/
Events / Mktg | Chandrabhanu
100% Support
100% Support
100% Support100% Support
Glossaread Team | Legal | Jupiter
Law Partners : Commercial
Relationship | Delhi NCR
Glossaread Team | Finance | Jasuja
Kapoor & Associates : Commercial
Relationship | Pranav Kapoor Delhi
NCR
team structures and responsibilities
36. Chandrabhanu Pattajoshi | Founder | Glossaread Technologies Pvt Ltd.
With over 16 yrs of cross media experience across Print/ TV/ Radio/ Internet, Bhanu
has run large teams with cross functional reporting across multiple geographies. He
has worked with top brands like Times Of India, STAR TV, Yahoo! etc
In the course of his career his roles have spanned from sales to strategy to setting up,
building and Kinally running businesses.
A predominantly business / P&L management person, Bhanu headed global businesses.
He specialises in setting up global teams & working across markets and cultures and
has a strong business management experience.
Holding very senior executive positions at management levels, Bhanu has worked with
businesses that have needed strategic inputs.
Currently, a full time entrepreneur and investor in e-commerce and technology start-
ups, Bhanu is passionately building his own Kirst global venture, Glossaread.
37. shareholder profile
Gautam Rohatgi, Advisory Board Member
St. Stephens, IIT- Kanpur, Ohio State University, Ohio, USA
B.Sc ( Chemistry Hons) : Top Ranker : Delhi University
(Awarded National Science Scholarship -Govt. of India)
Prof. T.R Seshadri Award for Outstanding Student of Chemistry at Undergraduate Level
M.Sc ( Chemistry) : IIT- Kanpur (Distinction)
Doctoral Prog: Organic Stereo Chemistry, Ohio State University, Ohio, USA
1971-76: Professional Work Experience across Chemical Companies through India/ UK
1976 - 2005: Set up a Partnership for Financial Consultancy and Distribution of Financial Products for retail participation under the style of
“Chadha & Co”, which went on to become the 2nd largest retail aggregator of corporate debt products (Public Fixed Deposit Schemes and
Secured Redeemable Debentures) in the country under franchise with M/s DSP Financial Consultants Ltd, M/s J.M. Financial Consultants Ltd,
& several others.
—————————————————————————————————————
2003 to date : Director & Technical Advisor, Hind Chemicals Ltd, Kanpur,
A family Company manufacturing pharmaceutical products and intermediates, both
Allopathic and Ayurvedic, since 1936
2006-10: Appointed by the Prime Minister of India to the Governing Council of
TIFAC (The Technology Information, Forecasting & Assessment Council) of the Ministry of Science & Technology of the Govt of India
2011-13: Appointed as a Member, Board of Trustees of the National Book Trust, India under the Ministry of HRD
38. Arun Tadanki, Mentor & Advisor
IIT Chennai, IIM -A
shareholder profile
Arun is an avid internet evangelist now and an active Investor in a few start up ventures and supports early stages largely. He mentors
and advises on product structures and go to market strategies and also helps the start ups entrepreneurs get connected within the
community of investors and other like minded entrepreneurs.
Ex-Managing Director (Southeast Asia & India) at Yahoo! (2009-2013)
Most recently, Arun was the Managing Director, Yahoo!, for 7 countries in Asia including
Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and India.
Previously, Arun was President (Asia-Pacific & Middle East), Monster Worldwide ( 2002-2009), reporting to global Chairman& CEO.
Arun was a part of the global executive team consisting of functional heads and regional heads.
Geographic responsibility included North Asian markets like Korea (biggest market), Hong Kong,
Emerging markets like Southeast Asia, India, Middle East.
Head of Sales & Marketing
JobsAhead.com 2000 – 2002 (2 years)
JobsAhead, a start-up job site was launched in 2000 and was acquired by Monster.com in 2003. Arun made the take over happen
Head of Culinary Business
Nestle
1992 – 2000 (8 years)