The document outlines the emergence of a device-agnostic ecosystem for content consumption, emphasizing the shift in power from publishers to users and the rise of paid content opportunities. It details the business model of Glossaread, which focuses on microtransactions for educational content, allowing users to purchase individual chapters rather than entire books. With an anticipated market growth of $100 billion in 5-7 years, Glossaread aims to become a significant player by fostering a user-driven content monetization platform.

1. Your Own Information Playlist
Patent Pending in India and US

2. As long as there are human beings on this planet the
Content real estate will always be the most confusing.
The Story of the Consumer | Leapfrogging into the future

3. Leapfrogging change in the consumer behaviour
data fragmentation
will cease and
convergence
will happen
world will move
into a device agnostic
ecosystem
seamless consumption
of content.
the experience
of ad blockers will
grow and content
need will be fulfilled
as per needs
content creators
will see a shift
of power from
publishers
and advertisers
to USERS
Notice this Change and don't be oblivious to it

4. Media Brands
Authors.Bloggers.Writers
Publishers ( Education books) The world moved online
The Unforgiving Consumer leapfrog
Google
Facebook
Linkedin
itunes
Spotify
Hulu
Netflix
Blendle
NewYork Times
Publishing Companies
Kindle
Authors
Writers
Bloggers.Blogs
Financial Times
Wall Street Journal
Natgeo
HBO
The World’s
biggest
brands are
fighting hard
to organise
content
many more

5. Clear Divides
Free Content
Media Brands
Revenue : Advertising
Offline
Online
Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
630 bn $ 10 bn $

6. Clear Divides
Free Content
Media Brands
Revenue : Advertising
Offline
Online
Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
630 bn $ 10 bn $
thisiswherethe
opportunityis

8. Paid Content
*Subscriptions
*Media Brands
*Kindle
*Publishing Companies
* Education| eBooks | e chapters
User Pay
10 bn $
All the above Players aggregated will explode the potential to 100 bn $ in 5/7 yrs
NewYork Times backing blendle.com is a huge step forward for this space
mkt potential : 100 bn $ in 5/7 yrs

9. ecosystem problem statement
every player is bringing the problem statement out in the open
Breaking Books into Chapters and
making chapters available at a cost
cheaper than photocopying
Breaking Books into Chapters and
making chapters available at a cost
cheaper than photocopying

10. ecosystem problem statement

11. Media Brands
Publishers
Authors.Writers.Bloggers
Publishers
Media Brands
BUSINESS VERTICALS

12. Research Bodies
• American Press Ins.tute ( University of Chicago)
• Associated Press
• Nielsen
“There is a large number that is paying and even
a larger number willing to pay.
Content Creators have to realise this potential”
NewYork Times backing blendle.com is a huge step forward for this space

13. why
#microtransactions #singlepieces #payasyougo #yourinformationplaylist #itunesofcontent

14. Content Monetization Engine

15. Media Brands
Authors.Writers.
Bloggers
Education ( Books)|
Chapterwise
Revenue
Mode
User Pay
Content Creator plugs
into Glossaread
User Pay Glossaread plugs into
Content Creator
Hosting
Writers/ Authors/
Bloggers will get to
host their work on
Glossaread for a fixed
fee/ month
building revenue

16. Mobile Responsive
Web
we are present in….
Android
IOS

17. Just beginning to get noticed!
Source : Google Analytics
Oct 23, 2016

18. Source : Google Analytics
the trend is getting better
as of Oct 23, 2016

19. affinity categories and in market segments of the audience
Google Analytics

20. new look to home page for better
consumer navigation

21. ..announcing our international presence
Net Banking
Debit Card
Credit Card
Closed Wallet
—————-
Now Pay TM*

22. introducing e chapters
* Expensive Ref Text Books in colleges /universities
* *Entire book never needed
* Ref 3/4 chapters
* Just Buy the chapters you need

23. self serve publisher
console with automated
reporting mechanism
Home Page Presence to begin
content inputs (admin) monitored

24. https://www.facebook.com/glossaread/
just beginning
to build the
associations

25. increasing social presence and interaction

26. https://twitter.com/glossaread
just beginning to build the associations

27. *“Selected” to present at RISE, basis merit of Product & Build”
Glossaread Profiled by the Danish Broadcasting Corporation
RISE, HK-2016
associations

28. associations
September : 2016
Glossaread Sponsors : Model United Nations Prog @ BITS Pilani
October : 2016

29. status till now…(in brief)
*Web—-Mobile Responsive—-Android—-IOS
*Multiple Content Source Pools—automated input ability
*Dynamic Publisher Console—(Self Serve )Content Input/ Targeting / Pricing
*Reference Text Books—e chapters ( buy per chapter as u need )
increasing content tie ups
automated publisher reporting dashboard
“The Publisher Console is the most evolved back end system that we
have built and is worth going through in person”
India International

30. content tie ups already
In discussions:
Haymarket : Media Brand
Bayside Journal: Authors/ Writers/ Bloggers
Pearson : Education Publisher
Penguin Random House: Education Publisher
Vidyalankar Publications: Education Publisher

31. status for the next 12-18 months… ( in brief)
Increase Presence in Primary Markets / Categories:
US/UK/ Northern EU/ AU/India
User Acquisition and Transaction Goals
Consumer Engagement Features/ Programs
Multi Brand Presence of Content Brands
Recommendation Engine : based on AI
Video
Publisher SDK*
Success Fee based hiring for BD relationships
Marketing / hacks/ College Contact Programs
Data Management/ Reporting/ Move into full self serve mode

32. News/ Text
FT
Washington Post
The Economist
WSJ
NYT
Blendle
Video/ Text/ Sound
Hulu
Netflix
Amazon (Kindle/Prime)
Spotify
itunes
“Glossaread”
progressively will
become a part of the
market in steps before
becoming a part of the
entire play.
10 bn $
18-24 months
24-36 months

33. Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
* Publisher Console & Testing
* Web Interface for Publisher
* IOS APP
* UX/UI Initial Flow
* Content Provider Sign Ups
* Content uploading
* Testing
* Company Incorporation
* English Language
* Trade Mark Registration/ IP
/ Patent
* PG Integration
* Recommendation Engine build
* User Acquisition
* Ramp up Content Providers
* Transactions ( Indian Diaspora
in International Markets)
• Android launch
• Kick Of other Market Launch
• US incorporation
* Technology (Hiring)
* BD Hiring ( Detailing in the excel)
* User Acquisition in international mkts
* Ramp up marketing thru installs
* Engine intelligence and data building
* Commence Audio/Video Platform Build
* Other Language launch
* Continuous International Market Launch
* Data Collaborations
FUND RAISING ASSESSMENT
CURRENT STATE
0-8 Months 8-15 Months 15-18 Months 18-24 Months
FUND RAISING
* 90-95% of the original Project Plan
* Technology Prowess attained
* US entity established as a major entity
* Global User target Base: WIP
* Over 10k-15k top global content creators
* Moved into a Device agnostic Eco System
* Major Player in the Payment Play
* Impacting Search Activities
* 20%-25% of Content Creator Revenue thru
* Glossaread
* IOT integration
*we have advanced most of phase 2 work into Phase 1

34. Glossaread Team |
Founder | Chandrabhanu
Glossaread Team | Technology
& Product | Shuhaid |Pune
Glossaread Team | Technology
| Shirish/Darshana + 1| Nashik
Glossaread Team | Operations &
Support | Prerna Kapur | Delhi
Glossaread Team | SEO & Support |
Mandar & Krupesh ( Briefkase) |
Mumbai
Glossaread Team | Social/
Events / Mktg | Chandrabhanu
100% Support
100% Support
100% Support100% Support
Glossaread Team | Legal | Jupiter
Law Partners : Commercial
Relationship | Delhi NCR
Glossaread Team | Finance | Jasuja
Kapoor & Associates : Commercial
Relationship | Pranav Kapoor Delhi
NCR
team structures and responsibilities

35. COMPANY:
GLOSSAREAD TECHNOLOGIES PVT LTD
FOUNDER :
CHANDRABHANU PATTAJOSHI
BRAND :
“GLOSSAREAD”
www.glossaread.com
Web.Mobile Web.IOS.Android

36. Chandrabhanu Pattajoshi | Founder | Glossaread Technologies Pvt Ltd.
With over 16 yrs of cross media experience across Print/ TV/ Radio/ Internet, Bhanu
has run large teams with cross functional reporting across multiple geographies. He
has worked with top brands like Times Of India, STAR TV, Yahoo! etc
In the course of his career his roles have spanned from sales to strategy to setting up,
building and Kinally running businesses.
A predominantly business / P&L management person, Bhanu headed global businesses.
He specialises in setting up global teams & working across markets and cultures and
has a strong business management experience.
Holding very senior executive positions at management levels, Bhanu has worked with
businesses that have needed strategic inputs.
Currently, a full time entrepreneur and investor in e-commerce and technology start-
ups, Bhanu is passionately building his own Kirst global venture, Glossaread.

37. shareholder profile
Gautam Rohatgi, Advisory Board Member
St. Stephens, IIT- Kanpur, Ohio State University, Ohio, USA
B.Sc ( Chemistry Hons) : Top Ranker : Delhi University
(Awarded National Science Scholarship -Govt. of India)
Prof. T.R Seshadri Award for Outstanding Student of Chemistry at Undergraduate Level
M.Sc ( Chemistry) : IIT- Kanpur (Distinction)
Doctoral Prog: Organic Stereo Chemistry, Ohio State University, Ohio, USA
1971-76: Professional Work Experience across Chemical Companies through India/ UK
1976 - 2005: Set up a Partnership for Financial Consultancy and Distribution of Financial Products for retail participation under the style of
“Chadha & Co”, which went on to become the 2nd largest retail aggregator of corporate debt products (Public Fixed Deposit Schemes and
Secured Redeemable Debentures) in the country under franchise with M/s DSP Financial Consultants Ltd, M/s J.M. Financial Consultants Ltd,
& several others.
—————————————————————————————————————
2003 to date : Director & Technical Advisor, Hind Chemicals Ltd, Kanpur,
A family Company manufacturing pharmaceutical products and intermediates, both
Allopathic and Ayurvedic, since 1936
2006-10: Appointed by the Prime Minister of India to the Governing Council of
TIFAC (The Technology Information, Forecasting & Assessment Council) of the Ministry of Science & Technology of the Govt of India
2011-13: Appointed as a Member, Board of Trustees of the National Book Trust, India under the Ministry of HRD

38. Arun Tadanki, Mentor & Advisor
IIT Chennai, IIM -A
shareholder profile
Arun is an avid internet evangelist now and an active Investor in a few start up ventures and supports early stages largely. He mentors
and advises on product structures and go to market strategies and also helps the start ups entrepreneurs get connected within the
community of investors and other like minded entrepreneurs.
Ex-Managing Director (Southeast Asia & India) at Yahoo! (2009-2013)
Most recently, Arun was the Managing Director, Yahoo!, for 7 countries in Asia including
Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and India.
Previously, Arun was President (Asia-Pacific & Middle East), Monster Worldwide ( 2002-2009), reporting to global Chairman& CEO.
Arun was a part of the global executive team consisting of functional heads and regional heads.
Geographic responsibility included North Asian markets like Korea (biggest market), Hong Kong,
Emerging markets like Southeast Asia, India, Middle East.
Head of Sales & Marketing
JobsAhead.com 2000 – 2002 (2 years)
JobsAhead, a start-up job site was launched in 2000 and was acquired by Monster.com in 2003. Arun made the take over happen
Head of Culinary Business
Nestle
1992 – 2000 (8 years)

39. www.glossaread.com