Jeff Rivas has over 25 years of experience in sales management, business development, and market development across industries including consumer packaged goods, chemicals, and technology. He has a track record of growing revenue significantly and developing new business units, products, and market channels. Rivas is currently seeking a new opportunity to apply his entrepreneurial and strategic skills.
DOES THE LONG TAIL APPLY TO ONLINE NEWS? A QUANTITATIVE STUDY OF FRENCH SPEAK...smyrnaios
On the internet, the pluralism of information is supposed to result from the multiplicity of sources. The web is expected to offer a wider range of contents than offline media (as developed in the Long Tail theory). But such an assumption requires to be proved by empirical evidence. Our research aims to test this hypothesis on the basis of a transdisciplinary quantitative study of French speaking websites. Based on several thousands of articles coming from different categories of websites, the editorial identification of topical issues and the lexicometric analysis of the titles both highlight a more complex situation. The wide diversity of issues dealt with, during a day on the web, simultaneously presents a high concentration of a few major issues, often treated in a redundant way. These results show that the ideal of pluralism that the internet is supposed to embody needs to be put into perspective.
Long tail keywords – Untapped opportunityAsif Dilshad
The document discusses the untapped potential of long-tail keywords in search engine optimization. It notes that 70% of search queries are for long-tail keywords, which have a higher conversion rate than broad keywords. It provides tips for finding long-tail keyword opportunities through forums, related search queries, and tools. The document also offers examples of how to naturally incorporate long-tail keywords into blog post headlines, introductions, conclusions, and internal links to improve organic search performance.
Dominating the Long Tail | Digital Horizons Oct 2016Meghan Burton
This document discusses strategies for optimizing a website for long tail keywords. It provides tips on understanding audience questions through analytics and feedback, addressing common questions even without search volume, using paid search accounts and Google Search Console for more data, and techniques for visibility like headings, lists and tables. It recommends against automatically creating pages for every query and to keep content simple while using appropriate markup.
1. The document discusses the concept of the "long tail" which refers to the large number of niche products that are now commercially viable due to reduced distribution and production costs on the internet.
2. It identifies three forces that have driven the rise of the long tail: democratizing the tools of production, democratizing the tools of distribution through infinite shelf space, and connecting supply and demand through filters and recommendations.
3. The document also discusses the paradox of choice, where too many options can be paralyzing, and argues that filters are needed to help consumers navigate the long tail and connect with niche products that match their interests.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
This document discusses the concept of the "long tail" and the characteristics of successful long tail businesses. The long tail refers to the large number of niche products that collectively can make up a significant market. Key points:
- With online distribution and retail, businesses can now offer unlimited selection and reach many niche markets profitably.
- Successful long tail businesses lower costs through virtual inventory, user contributions, and multiple distribution channels.
- Recommendations and filters are important to help consumers find products in the long tail.
- Both hits and niches are important; demand has shifted from just hits to also include the long tail.
Query Recommendations in the Long Tail: Efficient and Effective Techniques.Fabrizio Silvestri
The document discusses query recommendation techniques for queries in the "long tail". It begins with an introduction that defines query recommendation as helping inexperienced users by leveraging expert users. It notes that query logs reveal a power law distribution, with a small number of popular head queries and a large number of rare tail queries. The author then reviews recent related work on query suggestion techniques before describing two approaches for recommendations in the long tail: search shortcuts based on information retrieval and a graph-based approach that models the query log as a graph.
Jeff Rivas has over 25 years of experience in sales management, business development, and market development across industries including consumer packaged goods, chemicals, and technology. He has a track record of growing revenue significantly and developing new business units, products, and market channels. Rivas is currently seeking a new opportunity to apply his entrepreneurial and strategic skills.
DOES THE LONG TAIL APPLY TO ONLINE NEWS? A QUANTITATIVE STUDY OF FRENCH SPEAK...smyrnaios
On the internet, the pluralism of information is supposed to result from the multiplicity of sources. The web is expected to offer a wider range of contents than offline media (as developed in the Long Tail theory). But such an assumption requires to be proved by empirical evidence. Our research aims to test this hypothesis on the basis of a transdisciplinary quantitative study of French speaking websites. Based on several thousands of articles coming from different categories of websites, the editorial identification of topical issues and the lexicometric analysis of the titles both highlight a more complex situation. The wide diversity of issues dealt with, during a day on the web, simultaneously presents a high concentration of a few major issues, often treated in a redundant way. These results show that the ideal of pluralism that the internet is supposed to embody needs to be put into perspective.
Long tail keywords – Untapped opportunityAsif Dilshad
The document discusses the untapped potential of long-tail keywords in search engine optimization. It notes that 70% of search queries are for long-tail keywords, which have a higher conversion rate than broad keywords. It provides tips for finding long-tail keyword opportunities through forums, related search queries, and tools. The document also offers examples of how to naturally incorporate long-tail keywords into blog post headlines, introductions, conclusions, and internal links to improve organic search performance.
Dominating the Long Tail | Digital Horizons Oct 2016Meghan Burton
This document discusses strategies for optimizing a website for long tail keywords. It provides tips on understanding audience questions through analytics and feedback, addressing common questions even without search volume, using paid search accounts and Google Search Console for more data, and techniques for visibility like headings, lists and tables. It recommends against automatically creating pages for every query and to keep content simple while using appropriate markup.
1. The document discusses the concept of the "long tail" which refers to the large number of niche products that are now commercially viable due to reduced distribution and production costs on the internet.
2. It identifies three forces that have driven the rise of the long tail: democratizing the tools of production, democratizing the tools of distribution through infinite shelf space, and connecting supply and demand through filters and recommendations.
3. The document also discusses the paradox of choice, where too many options can be paralyzing, and argues that filters are needed to help consumers navigate the long tail and connect with niche products that match their interests.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
This document discusses the concept of the "long tail" and the characteristics of successful long tail businesses. The long tail refers to the large number of niche products that collectively can make up a significant market. Key points:
- With online distribution and retail, businesses can now offer unlimited selection and reach many niche markets profitably.
- Successful long tail businesses lower costs through virtual inventory, user contributions, and multiple distribution channels.
- Recommendations and filters are important to help consumers find products in the long tail.
- Both hits and niches are important; demand has shifted from just hits to also include the long tail.
Query Recommendations in the Long Tail: Efficient and Effective Techniques.Fabrizio Silvestri
The document discusses query recommendation techniques for queries in the "long tail". It begins with an introduction that defines query recommendation as helping inexperienced users by leveraging expert users. It notes that query logs reveal a power law distribution, with a small number of popular head queries and a large number of rare tail queries. The author then reviews recent related work on query suggestion techniques before describing two approaches for recommendations in the long tail: search shortcuts based on information retrieval and a graph-based approach that models the query log as a graph.
Advertising Course Georges Najm USEK School of BusinessGeorges Najm
Advertising is an “Ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences.
Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic.
The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising.
LEARNING OUTCOMES & COURSE OBJECTIVES
This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations:
• What exactly is Advertising?
• Where is it situated vis-à-vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel
• What is Advertising place and weight in company’s IMC?
• What are the financial considerations if Advertising?
• Why is Advertising so important for successful brands?
• Why and how do companies use Advertising?
• What are the Advertising’s main functioning principles, methods, and practices?
This course also allows the students, as future marketers who will be ultimately called to manage and control
Companies’/brands/clients’ marketing communication budgets, to:
• Define the key terms in the Advertising environment.
• Identify and explore the tools available to lead Advertising campaigns with.
• Explore the basics of Advertising media planning.
• Be able to conduct a proper creative briefing.
• Be able to define and lead an advertising strategy.
• Be able to lead a basic advertising campaign.
Running head CREATING CORE MARKETING STRATEGY 1 CREATING .docxtoddr4
Running head: CREATING CORE MARKETING STRATEGY 1
CREATING CORE MARKETING STRATEGY 10
Creating Core Marketing Strategy
Student’s name
Institution
Date
Marketing Strategy
Regardless of which location of the continent you conduct business, designing a marketing strategy remain one of the vital process you need to complete for your business. The process is very demanding and exciting as well. Therefore, designing product market strategy is also one more daunting process because it includes developing completely new product and launching it into the market (Margolis & Garrigan, 2008). Without a marketing strategy, the efforts to attract customers are likely to hit the rock, haphazard and inefficient. The aim of marketing strategy is to ensure your products and services meet the desires or the needs of clients, at the same time developing a long term engagement, and profitable and healthy relationships with those clients. To accomplish this, you need to develop a flexible strategy that withstand the changes in customer perceptions and demands. With this, it may assist your business identify the whole markets that you successfully place your target. The importance of marketing strategy is to help identify, and communicate the benefits of the business offering to your targeted market. Once the developed strategy is implemented, and well monitored, with its effectiveness ensure you make any adjustment needed to maintain your success.
Nonetheless, without an effective marketing and advertising strategy it will be hard to familiarize with customers. Your customers will not know anything concerning your company, products and services. A good marketing strategy starts with researching on the four basics P’s, of marketing that include, product, placement price and price (Steenkamp, 2017).
In light of the marketplace Simulation Game, the ideas mentioned above hold true because every week, our team is faced series of challenges through the processes. Our team was excited to launch two products. Our company launched into the market with a recreational Mountain bike in New York and intended to expand the market to Amsterdam. But considering the price to open the store we launched in Rio De Janeiro. The campaign report is important because we will utilize it to guide us through designing a core marketing and advertising strategy.
Further, it will help us portray how various elements within the market culture can impact the marketing campaign. Also, it will also show us how to incorporate both traditional and nontraditional marketing sources. Finally, it will guide us on how to calculate return on marketing investment (ROMI) and concepts on how to improve and learn from past mistakes in preceding quarters.
Creating a Core Marketing/Advertising Strategy
At the start of the second quarter, keeping the Mountain bike as primary bike was considered as a well executed plan. However, after the results we realized that our bike sold in.
2008 Marketing & Media Megatrends030609Dan Austin
The document discusses various topics related to marketing and media trends. It outlines 7 major marketing megatrends, including the evolution of online advertising and rise of social media/crowdsourcing. It also covers prognostications on demographic and lifestyle changes and provides feedback from advertisers on using new media technologies versus traditional media. Key challenges for 21st century media mentioned are a more diverse and fragmented marketplace with constant changes in form factors and measuring return on information.
Neutral media late 2006 paper - 3 pagesBracket Boys
Mike Morrison, Chief Strategy Officer at Y&R Brands Australia and New Zealand, argues that traditional agencies have adapted to changes in media for years and are well-positioned to help clients navigate today's fragmented media landscape. Y&R uses a Brand Asset Valuator tool that analyzes 350,000 consumer behaviors and 19,500 brands across 44 countries to inform strategies. Morrison has also created a "Simplexity" group to explore new ideas across media channels through collaboration with innovators. While new agencies focus on authenticity and consumer empowerment, Y&R offers extensive branding history and expertise in integrating brands across multiple touchpoints through their BAV analysis.
M2i provides business and market assessment of products, processes and materials solutions. We provide technical marketing planning addressing trends, inflection points, opportunities and un-met needs. We guide technical product development, formulation targeting / characterization, and commercialization for advanced materials. M2i provides market introduction planning and execution to assist formulators and manufacturers in the global electronics materials marketplace.
m2i is a consulting firm that focuses on developing technology applications and disruptive technologies. It provides services such as business strategy formulation and execution, market analysis, product development, and innovation engineering. m2i's areas of concentration include strategy development, acquisitions/divestitures, startups, turnarounds, and globalization. It has expertise in industries including semiconductors, electronics, energy storage, and materials science. The firm helps clients enter new markets, develop competitive products, and commercialize disruptive technologies.
21 settembre 2016, Stephan Peyer, direttore sviluppo di MCH Group, è stato protagonista del quindicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi organizzato da Fondazione Fiera Milano con la collaborazione di Regione Lombardia, Camera di Commercio e Meet The Media Guru.
What is Account Planning? (and what do account planners do exactly?)blaiq
This document provides a history and definition of account planning. It begins by explaining how account planning originated in the 1960s at advertising agencies in London through the work of Stephen King and Stanley Pollitt. They sought to better incorporate consumer research and insights into advertising development. The role has since expanded beyond advertising to include other marketing functions. The document then provides a detailed overview of the various roles fulfilled by account planners, including market researcher, data analyst, focus group moderator, and more. It emphasizes that account planners are responsible for understanding consumers and applying insights to develop effective brand strategies and communications.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND
The inaugural Total Market Conference launched the Cross-Cultural Marketing and Communications Association (CCMCA). The conference provided clarity on defining a Total Market industry vertical and Total Market Enterprise (TME) model. Speakers from brands like PepsiCo and Kimberly-Clark discussed best practices for building a TME. A new Cross-Cultural Index was introduced to assess how brands appeal to general and multicultural markets. Over the next year, CCMCA aims to establish TME criteria, provide educational services, and offer certification to help brands build TMEs.
September 9th and 10th was the launch of the Cross-Cultural Marketing and Communications Association and Total Market Conference. We've taken the time to compile a summary of the event and provide highlights from the day.
Presentation to the Solvay Business school about Marketing of The Future - Artificial intelligence, Uberization of things and the link of the American elections and modern marketing.
Don bosco institute of management and researchThota Sudharani
This book review summarizes the key concepts from the book "The Elephant Catchers" by Subroto Bagchi. The book discusses how to scale different aspects of a business, including scaling the business itself, intellectual capacity, reputation, and people. It emphasizes the importance of constant growth, good relationships with clients and employees, and flexibility in thinking. The review highlights that the book uses the metaphors of cats and dogs as well as elephants and rabbits to illustrate its points around scaling a business.
Digitalisation is transforming industries individually; the marketing of products is becoming more challenging due to an increasingly fragmented customer journey which has reached a new height of complexity. What about live marketing and its relevance for marketers?
Held by Stephan Peyer, Chief Development Officer, MCH Group SA (Switzerland), at UFI Open Seminar in Basel, June 20-22 2016
www.mch-group.com
The document discusses plans for a business conference to promote the importance of creative communication strategies to decision-makers. It notes that while marketers recognize the success of creative campaigns, top management is more interested in numbers and financial impacts. The conference aims to educate this target group on connecting creativity and marketing to monetary results through research and case studies. It will take place in the fall to influence communication planning for the following year. Media partners will be invited and later publish summaries to further spread the message.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
Creating Value for Consumer Packaged Goods Customers in the 21st CenturyCreatovate Pty Ltd
“big” has become “bad” in the food industry
public’s “mounting distrust of Big Food”
consumers are seeking authentic, genuine food experiences,” They are seeking a social and intimate connection to the founders of food companies. They are seeking realness and authenticity.
top 25 U.S. food and beverage companies have lost an equivalent of $18 billion in market share since 2009. “I would think of them like melting icebergs,” he says. “Every year they become a little less relevant.”
Entrepreneurs solve problems – they identify unmet needs and create economic value in the form of new innovative goods and services and truly great entrepreneurs innovate across multiple types of innovation
Employers all want and ask their employees to be more entrepreneurial!
This is not easy. Our lizard brain wants us to be safe secure comfortable, clock in, clock out, collect a cheque and do what is right for our safety
Entrepreneurial behaviour is inherently risky. We need to venture from safe shores, take calculated risks, try new things, do things differently.
In order for us to release our intrapreneur or entrepreneurial traits we need employers who create a culture of entrepreneurial behaviour in their companies
We need to encourage failure fast learning and experiments and tests using live bullets. Rapid prototypes, crude and cheap ways to test theories rather than endless hypothesising and navel gazing.
If we stand still we get eaten by the Lions all around us who are running faster that we are in an ever changing ever speeding up technology fuelled environment
Remember entrepreneurship isn’t a job – it is a mindset – nurture that mindset and be patient and persistent in your pursuit of entrepreneurial outcomes. The journey never ends!
Times are changing fast for your biggest and smallest customers – they need your help to solve their problems and they are willing to pay for value creating solutions.
Entrepreneurship is a mindset – not a job – create an entrepreneurial culture in your company and an environment where entrepreneurial behaviour is welcome and rewarded.
Think past packaging and product when you think about innovation. Incorporate multiple types of innovation in your next go to market strategy so that you can be truly disruptive and transformation in what you take to market – think Tesla – they are thinking well past electric cars – they are solving problems with integrated product systems and multiple types of innovation. They are not accepting the status quo and they are not standing by and letting bad things happen in our world. Be an agent for positive change in your next innovation.
m2i builds unique and financially viable technology solutions focused on market development, commercialization, and disruptive technologies. It provides strategy development, business turnarounds, and partnerships in areas such as semiconductors, electronics, energy storage, and materials. With experience developing global business and identifying opportunities, m2i helps translate technologies into commercial successes.
What is Category Marketing?
It’s looking at your brand / consumer relationship in a totally different light. Seeing opportunity in categories you don't find yourself in. It’s both exciting and empowering idea that has been around for a long time can be a great way to infuse new campaigns with a greater purpose.
www.basetwo.co.za
@basetwodigital
@mlwrose
El documento presenta el programa de doctorado "Nuevos Modelos Periodísticos" de la Universidad Miguel Hernández de Elche para los años 2011-2012. El programa ofrece 7 líneas de investigación en periodismo y comunicación, requisitos de acceso, cronograma de 4-6 años, y seminarios obligatorios de metodología e investigación periodística. El objetivo es formar investigadores capaces de afrontar los cambios en el periodismo digital a través de la realización de una tesis doctoral innovadora.
Presentacion V Jornadas Internacionales de Periodismo UMHMiguel Carvajal
Este documento presenta el programa de las Jornadas de Periodismo de la Universidad Miguel Hernández de Elche que se celebrarán los días 22 y 23 de abril. El programa incluye ponencias y mesas redondas sobre temas como las perversiones de la información, el periodismo en otros culturas, los errores y retos del periodismo en conflictos armados, y el periodismo de denuncia social y resolución de conflictos. También se entregará el II Premio de Reportaje Periodístico Ricardo Ortega.
Advertising Course Georges Najm USEK School of BusinessGeorges Najm
Advertising is an “Ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences.
Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic.
The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising.
LEARNING OUTCOMES & COURSE OBJECTIVES
This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations:
• What exactly is Advertising?
• Where is it situated vis-à-vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel
• What is Advertising place and weight in company’s IMC?
• What are the financial considerations if Advertising?
• Why is Advertising so important for successful brands?
• Why and how do companies use Advertising?
• What are the Advertising’s main functioning principles, methods, and practices?
This course also allows the students, as future marketers who will be ultimately called to manage and control
Companies’/brands/clients’ marketing communication budgets, to:
• Define the key terms in the Advertising environment.
• Identify and explore the tools available to lead Advertising campaigns with.
• Explore the basics of Advertising media planning.
• Be able to conduct a proper creative briefing.
• Be able to define and lead an advertising strategy.
• Be able to lead a basic advertising campaign.
Running head CREATING CORE MARKETING STRATEGY 1 CREATING .docxtoddr4
Running head: CREATING CORE MARKETING STRATEGY 1
CREATING CORE MARKETING STRATEGY 10
Creating Core Marketing Strategy
Student’s name
Institution
Date
Marketing Strategy
Regardless of which location of the continent you conduct business, designing a marketing strategy remain one of the vital process you need to complete for your business. The process is very demanding and exciting as well. Therefore, designing product market strategy is also one more daunting process because it includes developing completely new product and launching it into the market (Margolis & Garrigan, 2008). Without a marketing strategy, the efforts to attract customers are likely to hit the rock, haphazard and inefficient. The aim of marketing strategy is to ensure your products and services meet the desires or the needs of clients, at the same time developing a long term engagement, and profitable and healthy relationships with those clients. To accomplish this, you need to develop a flexible strategy that withstand the changes in customer perceptions and demands. With this, it may assist your business identify the whole markets that you successfully place your target. The importance of marketing strategy is to help identify, and communicate the benefits of the business offering to your targeted market. Once the developed strategy is implemented, and well monitored, with its effectiveness ensure you make any adjustment needed to maintain your success.
Nonetheless, without an effective marketing and advertising strategy it will be hard to familiarize with customers. Your customers will not know anything concerning your company, products and services. A good marketing strategy starts with researching on the four basics P’s, of marketing that include, product, placement price and price (Steenkamp, 2017).
In light of the marketplace Simulation Game, the ideas mentioned above hold true because every week, our team is faced series of challenges through the processes. Our team was excited to launch two products. Our company launched into the market with a recreational Mountain bike in New York and intended to expand the market to Amsterdam. But considering the price to open the store we launched in Rio De Janeiro. The campaign report is important because we will utilize it to guide us through designing a core marketing and advertising strategy.
Further, it will help us portray how various elements within the market culture can impact the marketing campaign. Also, it will also show us how to incorporate both traditional and nontraditional marketing sources. Finally, it will guide us on how to calculate return on marketing investment (ROMI) and concepts on how to improve and learn from past mistakes in preceding quarters.
Creating a Core Marketing/Advertising Strategy
At the start of the second quarter, keeping the Mountain bike as primary bike was considered as a well executed plan. However, after the results we realized that our bike sold in.
2008 Marketing & Media Megatrends030609Dan Austin
The document discusses various topics related to marketing and media trends. It outlines 7 major marketing megatrends, including the evolution of online advertising and rise of social media/crowdsourcing. It also covers prognostications on demographic and lifestyle changes and provides feedback from advertisers on using new media technologies versus traditional media. Key challenges for 21st century media mentioned are a more diverse and fragmented marketplace with constant changes in form factors and measuring return on information.
Neutral media late 2006 paper - 3 pagesBracket Boys
Mike Morrison, Chief Strategy Officer at Y&R Brands Australia and New Zealand, argues that traditional agencies have adapted to changes in media for years and are well-positioned to help clients navigate today's fragmented media landscape. Y&R uses a Brand Asset Valuator tool that analyzes 350,000 consumer behaviors and 19,500 brands across 44 countries to inform strategies. Morrison has also created a "Simplexity" group to explore new ideas across media channels through collaboration with innovators. While new agencies focus on authenticity and consumer empowerment, Y&R offers extensive branding history and expertise in integrating brands across multiple touchpoints through their BAV analysis.
M2i provides business and market assessment of products, processes and materials solutions. We provide technical marketing planning addressing trends, inflection points, opportunities and un-met needs. We guide technical product development, formulation targeting / characterization, and commercialization for advanced materials. M2i provides market introduction planning and execution to assist formulators and manufacturers in the global electronics materials marketplace.
m2i is a consulting firm that focuses on developing technology applications and disruptive technologies. It provides services such as business strategy formulation and execution, market analysis, product development, and innovation engineering. m2i's areas of concentration include strategy development, acquisitions/divestitures, startups, turnarounds, and globalization. It has expertise in industries including semiconductors, electronics, energy storage, and materials science. The firm helps clients enter new markets, develop competitive products, and commercialize disruptive technologies.
21 settembre 2016, Stephan Peyer, direttore sviluppo di MCH Group, è stato protagonista del quindicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi organizzato da Fondazione Fiera Milano con la collaborazione di Regione Lombardia, Camera di Commercio e Meet The Media Guru.
What is Account Planning? (and what do account planners do exactly?)blaiq
This document provides a history and definition of account planning. It begins by explaining how account planning originated in the 1960s at advertising agencies in London through the work of Stephen King and Stanley Pollitt. They sought to better incorporate consumer research and insights into advertising development. The role has since expanded beyond advertising to include other marketing functions. The document then provides a detailed overview of the various roles fulfilled by account planners, including market researcher, data analyst, focus group moderator, and more. It emphasizes that account planners are responsible for understanding consumers and applying insights to develop effective brand strategies and communications.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND
The inaugural Total Market Conference launched the Cross-Cultural Marketing and Communications Association (CCMCA). The conference provided clarity on defining a Total Market industry vertical and Total Market Enterprise (TME) model. Speakers from brands like PepsiCo and Kimberly-Clark discussed best practices for building a TME. A new Cross-Cultural Index was introduced to assess how brands appeal to general and multicultural markets. Over the next year, CCMCA aims to establish TME criteria, provide educational services, and offer certification to help brands build TMEs.
September 9th and 10th was the launch of the Cross-Cultural Marketing and Communications Association and Total Market Conference. We've taken the time to compile a summary of the event and provide highlights from the day.
Presentation to the Solvay Business school about Marketing of The Future - Artificial intelligence, Uberization of things and the link of the American elections and modern marketing.
Don bosco institute of management and researchThota Sudharani
This book review summarizes the key concepts from the book "The Elephant Catchers" by Subroto Bagchi. The book discusses how to scale different aspects of a business, including scaling the business itself, intellectual capacity, reputation, and people. It emphasizes the importance of constant growth, good relationships with clients and employees, and flexibility in thinking. The review highlights that the book uses the metaphors of cats and dogs as well as elephants and rabbits to illustrate its points around scaling a business.
Digitalisation is transforming industries individually; the marketing of products is becoming more challenging due to an increasingly fragmented customer journey which has reached a new height of complexity. What about live marketing and its relevance for marketers?
Held by Stephan Peyer, Chief Development Officer, MCH Group SA (Switzerland), at UFI Open Seminar in Basel, June 20-22 2016
www.mch-group.com
The document discusses plans for a business conference to promote the importance of creative communication strategies to decision-makers. It notes that while marketers recognize the success of creative campaigns, top management is more interested in numbers and financial impacts. The conference aims to educate this target group on connecting creativity and marketing to monetary results through research and case studies. It will take place in the fall to influence communication planning for the following year. Media partners will be invited and later publish summaries to further spread the message.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
Creating Value for Consumer Packaged Goods Customers in the 21st CenturyCreatovate Pty Ltd
“big” has become “bad” in the food industry
public’s “mounting distrust of Big Food”
consumers are seeking authentic, genuine food experiences,” They are seeking a social and intimate connection to the founders of food companies. They are seeking realness and authenticity.
top 25 U.S. food and beverage companies have lost an equivalent of $18 billion in market share since 2009. “I would think of them like melting icebergs,” he says. “Every year they become a little less relevant.”
Entrepreneurs solve problems – they identify unmet needs and create economic value in the form of new innovative goods and services and truly great entrepreneurs innovate across multiple types of innovation
Employers all want and ask their employees to be more entrepreneurial!
This is not easy. Our lizard brain wants us to be safe secure comfortable, clock in, clock out, collect a cheque and do what is right for our safety
Entrepreneurial behaviour is inherently risky. We need to venture from safe shores, take calculated risks, try new things, do things differently.
In order for us to release our intrapreneur or entrepreneurial traits we need employers who create a culture of entrepreneurial behaviour in their companies
We need to encourage failure fast learning and experiments and tests using live bullets. Rapid prototypes, crude and cheap ways to test theories rather than endless hypothesising and navel gazing.
If we stand still we get eaten by the Lions all around us who are running faster that we are in an ever changing ever speeding up technology fuelled environment
Remember entrepreneurship isn’t a job – it is a mindset – nurture that mindset and be patient and persistent in your pursuit of entrepreneurial outcomes. The journey never ends!
Times are changing fast for your biggest and smallest customers – they need your help to solve their problems and they are willing to pay for value creating solutions.
Entrepreneurship is a mindset – not a job – create an entrepreneurial culture in your company and an environment where entrepreneurial behaviour is welcome and rewarded.
Think past packaging and product when you think about innovation. Incorporate multiple types of innovation in your next go to market strategy so that you can be truly disruptive and transformation in what you take to market – think Tesla – they are thinking well past electric cars – they are solving problems with integrated product systems and multiple types of innovation. They are not accepting the status quo and they are not standing by and letting bad things happen in our world. Be an agent for positive change in your next innovation.
m2i builds unique and financially viable technology solutions focused on market development, commercialization, and disruptive technologies. It provides strategy development, business turnarounds, and partnerships in areas such as semiconductors, electronics, energy storage, and materials. With experience developing global business and identifying opportunities, m2i helps translate technologies into commercial successes.
What is Category Marketing?
It’s looking at your brand / consumer relationship in a totally different light. Seeing opportunity in categories you don't find yourself in. It’s both exciting and empowering idea that has been around for a long time can be a great way to infuse new campaigns with a greater purpose.
www.basetwo.co.za
@basetwodigital
@mlwrose
El documento presenta el programa de doctorado "Nuevos Modelos Periodísticos" de la Universidad Miguel Hernández de Elche para los años 2011-2012. El programa ofrece 7 líneas de investigación en periodismo y comunicación, requisitos de acceso, cronograma de 4-6 años, y seminarios obligatorios de metodología e investigación periodística. El objetivo es formar investigadores capaces de afrontar los cambios en el periodismo digital a través de la realización de una tesis doctoral innovadora.
Presentacion V Jornadas Internacionales de Periodismo UMHMiguel Carvajal
Este documento presenta el programa de las Jornadas de Periodismo de la Universidad Miguel Hernández de Elche que se celebrarán los días 22 y 23 de abril. El programa incluye ponencias y mesas redondas sobre temas como las perversiones de la información, el periodismo en otros culturas, los errores y retos del periodismo en conflictos armados, y el periodismo de denuncia social y resolución de conflictos. También se entregará el II Premio de Reportaje Periodístico Ricardo Ortega.
This document discusses the relationship between the US and Spain from 1990 to 2010 through major political events and the role of media. It highlights tensions between Republican and Democratic US administrations and Spain's conservative and socialist governments. Key moments discussed include Spain's withdrawal from Iraq in 2004 after the 3/11 Madrid bombings, the election of Obama in 2008 and his relationship with Spain's Prime Minister Zapatero, and the role media played in portraying political leaders on both sides.
Pequeño apartado de la clase de hoy: teoría simple sobre la visión del depredador de lo noticioso, que localiza las zonas cálidas en la actualidad o la información y las jerarquiza adecuadamente.
La Universidad Miguel Hernández de Elche organizó un evento para discutir cómo los periódicos locales pueden reinventarse a la luz de los cambios actuales en los medios de comunicación.
La Universidad Miguel Hernández de Elche organizará unas jornadas sobre el futuro del periodismo local, las cuales tendrán lugar a finales de mayo de 2009 para debatir sobre los retos y oportunidades del periodismo en las comunidades locales.
La UMH estudia cómo reinventar el periodismo local ante los cambios actuales en los medios. La universidad analiza cómo los medios locales pueden adaptarse a las nuevas tecnologías y plataformas para seguir ofreciendo información relevante a la comunidad.
El documento analiza la crisis que enfrentan los medios de comunicación tradicionales debido a despidos, cierres y recortes, y cómo algunos emprenden nuevos proyectos periodísticos para responder a este nuevo escenario. Las jornadas examinarán específicamente la respuesta de los medios locales a la crisis y los desafíos del periodismo de proximidad, la televisión y el estatus del periodista, con la participación de directores, analistas y estudiantes para hablar sobre la reinvención de los medios locales.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Wmemc carvajal 16
1. Business Models (BM) for Journalism in
the Age of Content Discovery Platforms
Miguel Carvajal
mcarvajal@umh.es
@mcarvajal_
Universidad Miguel Hernández (Alicante, Spain)
Special thanks to the research project team:
CSO2012-38467-C03-02
1
2. Aims of the paper
• Rethink the concept of business model (BM) for
journalism from the value creation perspective
• Understand how the new ‘platform paradigm’ impact
core principles of media economics
• Identify new types of business models for journalism
emerging in this new paradigm
• Conceptualize these BM with an holistic approach
and find examples that fit into each type
M. Carvajal - May 5th, 2016 - NY
2
3. M. Carvajal - May 5th, 2016 - NY
Zott, Amit
and Massa
(et al., 2011)
1,777
3
Published in
Academic and
Non Academic
Journals
BM articles in the business/management field:
4. Main works on BM in media economics field:
• Picard (2000)
• Vaccaro and Cohn (2004)
• Bakker (2002)
• Cham Olmsted and Ha (2003)
• Wirtz (2011)
• Gabszewicz et al. (2015)
• von Rimscha (2015)
• Goyanes and Peinado (2014)
• Vara and Díaz Espina (2015)
M. Carvajal - May 5th, 2016 - NY
4
5. Theoretical background
• Confusion with terminology between business model,
strategy and revenue streams (Morris and
Schindehutteb, 2005; Vara et al. 2015)
• We need to understand how value is created and
distributed, not only captured in the media industry
• The new digital paradigm changes the value chain
for media (Cardoso and Moreno, 2015; Wirth, 2011)
• Post-industrial journalism (Anderson et al, 2010) and
the emergence of a new ecosystem (Bruno, N., &
Nielsen, R. K, 2012, Cook and Sirkunnen 2013)
M. Carvajal - May 5th, 2016 - NY
5
6. M. Carvajal - May 5th, 2016 - NY
Method – for conceptualize the BM typology
Components of the BM (Morris, 2008)
1. How do they create value?
2. For whom do they create value?
3. What is their internal source of competence?
4. How do they position in the marketplace?
5. How do they make money?
6. What are their time, scope, and size ambitions?
6
7. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment Scalable & Massive
Human Creativity Technology
Enterntainment & DistractionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
7
GrowthSustainable Speculative
SIZE, SCOPE & AMBITIONS
8. M. Carvajal - May 5th, 2016 - NY
#1 Digital Platform BM
8
• Blendle
• FB Instant Articles
• Twitter Moments
• Snapchat
• Apple News
9. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment
Human Creativity
Enterntainment & DistractionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
9
Technology & Big data
Scalable & Massive
11. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment
Human Creativity Technology & Big data
Enterntainment & DistactionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
11
Scalable & Massive
12. M. Carvajal - May 5th, 2016 - NY
#3 Aggregator & Curator BM
12
13. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment
Human Creativity
Enterntainment & DistractionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
13
Technology & Big data
Scalable & Massive
15. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment
Human Creativity
Enterntainment & DistractionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
15
Technology & Big data
Scalable & Massive
16. M. Carvajal - May 5th, 2016 - NY
#5 Distributed Content BM
16
17. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment
Human Creativity
Enterntainment & DistractionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
17
Technology & Big data
Scalable & Massive
18. M. Carvajal - May 5th, 2016 - NY
#6 Global Media BM
18
19. HOW DO THEY CREATE VALUE
M. Carvajal - May 5th, 2016 - NY
Production Curation Discovery
Segment
Human Creativity Technology & Big data
Enterntainment & DistactionRelevance & brand loyalty
Brands & AdvertiersFriends, Subscribers
Long tail
iRobot
Engagement
Mix model
MARKET
SOURCE OF COMPETENCE
DIFFERENTIATION
REVENUE MODEL
19
Scalable & Massive
20. Conclusions
• BM is generally confused with revenue streams or
other parts of the concept
• Instead on focusing on revenue generation,
media outlets need to consider value creation first
• Tech Platforms hold a dominant position, control the
data flow and weaken legacy media BM
• We should emancipate from legacy media
perspective in the field of media economics
M. Carvajal - May 5th, 2016 - NY
20
21. What’s the best scenario for journalism?
Special thanks to the research project team:
CSO2012-38467-C03-02
21
Public subsidies
and philanthropy?
Swallowed by the
“new Murdochs”?
Find a sustainable
and modest BM?
+
M. Carvajal - May 5th, 2016 - NY
22. Thanks for your attention
Miguel Carvajal
mcarvajal@umh.es
@mcarvajal_
Universidad Miguel Hernández (Alicante, Spain)
Special thanks to the research project team:
CSO2012-38467-C03-02
22