New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture
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This document discusses the changing landscape of advertising and marketing as the industry moves from traditional advertising to a new model focused on creating brand fans by making people's lives better. It notes that advertising will change more in the next 5 years than it has in the previous 50 and that the end of advertising as we currently know it is here. A new type of agency focused on technology, strategy, creativity, and getting brands closer to consumers through a multi-disciplinary approach will be needed for the future of marketing.
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New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture
- 1. New Advertising & New Agencies by Köksal Abdurrahmanoğlu digitally-enhanced marketer & entrepreneur ~ Version 5 ~
- 3. NEWS
- 10. Time Spent vs. Ad Spend Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
- 15. Device Evolution
- 18. Not yet!
- 20. Marketing
- 21. Marketing A new kind of
- 22. Media & Consumer… With new kinds of
- 24. Not any- more
- 26. HOW?Make their lives BETTER! by doing things WITH & FOR PEOPLE
- 27. Marketing is… New way of supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous
- 28. .
- 29. .
- 30. .
- 34. 6 degrees of seperation...
- 35. ok is now 3 degrees!
- 38. Brands beware!
- 46. NEWS FLASH! Advertising will change more in 5 years than previous 50 End of Advertising as we know it is here!
- 50. Here lies the Advertising Agency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots.
- 54. How will the advertising agency of the future will look like? quizpop
- 56. Digi- tal Age- ncy Production Media Content Strategy PR Event Analysis Creative}Inhouse } Outsource
- 59. New Age- ncy Mo- del Production Media Content Strategy PR Event Analysis Creative Getting brands closer to consumers
- 61. What if we could re-create old ads in digital?
- 63. beyondand
- 65. What will be the “Next Big Thing” in digital marketing? quizpop > Digital Outdoor > Augmented Reality > Geo-targeted Mobile Marketing > Semantic Search > -----------
- 67. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching by Lorenzo Mendoza FEED (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten 180360720.com by Helge Tenno Erik Qualman (Vimeo) FitcEvents (Youtube) Geert Desager (YouTube) Microsoft Coloribus.com Creativity-online.com Gapingvoid.com