The document describes a website called www.ElzingaGreenhouses.com that was designed to increase sales and profitability for Meijer stores. The website provides resources for Meijer customers and merchandisers including a plant library, gardening tips, frequently asked questions, and the ability to sign up for notifications about fresh deliveries to their local Meijer store. It also allows merchandisers to access planning tools and store delivery information. The goal of the website is to be an all-inclusive resource for customers, merchandisers, and store personnel regarding plants and gardening needs.