Smart from the start, or dumb from the get-go? The Nevada Wilderness Project's one-year anniversary with social media (and what comes next). Presentation given at the Nevada Interactive Media Summit 2010, by Charlotte Overby

1. www.wildnevada.org

3. The Nevada Wilderness Project is a catalyst for wildlife habitat conservation, wilderness preservation and smart development of renewable energy.

4. • Connect people over distances • Articulate NWP’s vision for change • Give people tools & info to act • Engage new audiences

15. Now what?

16. We’re going to write a push plan – or two

17. • id our talking points & key messages about the SWIP Trip • create a SWIP Trip issue page on our website • make a “cause” or “event” page on facebook (not sure which yet)

18. • Reach out to colleagues in other orgs to help with promotion • build a calendar for e-mails, blog posts, Youtube & facebook posts • make initial announcement via all channels

19. • During event: blog every day and collect assets • After the event: use collected assets to build a “Take the SWIP Trip” page on our website

21. www.wildnevada.org www.facebook.com/NevadaWildernessProject twitter.com/wildnevada www.youtube.com/user/nevadawilderness Charlotte Overby Communications Director [email_address]