The document discusses the growth of data creation and the importance of analyzing large amounts of data, or big data. It notes that 90% of data was created in the last two years and that big data's economic importance will rival oil by 2020. The document also states that businesses are increasingly relying on data-driven insights and analytics to power digital transformations and compete. It positions network-powered Wi-Fi analytics as a way to extract meaningful insights from data to help organizations make better decisions.