The document discusses the importance of mobile-first applications and strategies for future provisioning in communication and media. It highlights the increasing dominance of mobile usage over desktop and the significance of real-time interactions within social networks. Additionally, it provides various statistics regarding media consumption and the growth of mobile applications.

1. …mobility will be the way you will provision
in the future. Fast forward 5-10 years.
The answer should always be mobile first.
You want to have the best app on mobile.
Eric Schmidt, CEO Google
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2. Øyvind Solstad
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Tidligere redaktør for NRKbeta.no
Teknologirådgiver i NRK
Kommunikasjonsrådgiver digitale medier
Carat Interactive
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3. privat!
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4. alltid med 97 11 12 13

5. GPS
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6. nå
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7. realtime is the new primetime
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8. #
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9. #schiphol
#hudsonriver
#kongo
#bergensbanen
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15. her

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19. sted
kontekst

20. augmented reality
hotell - 800 m
sandstrand - 600 m
hvalsafari - 200 m
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21. Nike basketsko - 20%
Frokost og fersk juice - halv pris nå
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25. mobilt
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26. Mobil: Unike besøkende pr uke
195 000
113 000
52 000 45 000 45 000
VG Dagbladet Aftenposten TV2 NRK
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27. 2013:
66x
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28. 2015:
mobil > desktop
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29. betaling
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33. Pris: 480 kroner
Du har råd til dem!
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34. apps
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36. 3 000 000 000
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41. …og navet er det sosiale nettet.
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42. Norsk mediebruk pr. dag
66 %
NRK1
61 %
TV2
41 %
Facebook
NRK P1 38 %
VG Nett 37 %
TV Norge 31 %
NRK2 26 %
VG (papir) 25 %
P4 25 %
Dagbladet.no 24 %
TV3
24 %
Kilde: TNS Gallup, Forbruker & Media, første kvartal 2010.
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43. Befolkning
1336
1179
450
309
231 192
Kina India Facebook USA Indonesia Brasil
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44. 50%
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45. Øyvind Solstad
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Kommunikasjonsrådgiver digitale medier
Carat Interactive
oyvind.solstad@gmail.com
http://oyvindsolstad.com
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46. Image credits
Slide 3: http://www.flickr.com/photos/ydhsu/3183824689/
Slide 4: http://www.flickr.com/photos/goincase/3327047072/
Slide 5: NASA
Slide 6: http://www.flickr.com/photos/johnnymyrenghenriksen/3969484771/
Slide 10: http://www.flickr.com/photos/ramdac/172451690/
Slide 15: http://www.flickr.com/photos/charlie_cravero/317802512/
Slide 19: http://www.flickr.com/photos/moriza/96724309/
Slide 20: http://www.flickr.com/photos/hjelle/2723554153/
Slide 21: http://www.flickr.com/photos/vera_bing/44981946/
Slide 25: http://www.flickr.com/photos/yourdon/3599753183/
Slide 29: http://www.flickr.com/photos/jeffbelmonte/8228640/
Slide 33: http://www.flickr.com/photos/bobsmade/2125533926/
Slide 34, 35 and 38: Apple.com
Slide 37: http://www.flickr.com/photos/bike/3336040653/
Slide 39: http://www.flickr.com/photos/thatguyfromcchs08/2300190277/
Slide 41: Kim Erlandsen/NRK P3
Huge thanks for using Creative Commons on your photos!
Some photos may be copyright but are used by permission.

47. Mer informasjon:
http://oyvindsolstad.com/2010/04/21/nmf/
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