Mission: Blockbuster’s mission is to become the preferred choice for convinient access to media entertainment – anytime, anywhere.. * Focus on the mission to provide Convinience
Advantages: 1) Provide exceptional convenience to customers by seamless integration. 2) Charge extra premium in terms of higher subscription charges for this service. 3) None of the current competition, can match this model. 4) Leverage their existing relationships with studios to create volume. How should we get there? – Next slides will talk about the Analysis on this and Integration plan.
Core competence : Huge market share (35% market share). Presence of huge content, with 95K titles. Contracts with Studios, large say among publishers. They get the DVD’s first (28 days in advance) compared to their competitors. Presence in all distribution channels. Focus of our Recommendation: Seamless integration of all channels. Parallel expansion into online content.
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