Marco Panizza from Netafim presented the first irrigation system with a brain at the BigDataGrapes workshop "Big Data for the Grapevine Industries" in Pisa, Italy (8/3/2019)

1. NetBeat™
Pisa, 8 th March 2019
Big Data in Grapevine Industries

2. 2
By farmers, for
farmers.
We’re farmers first and innovators second
We began over 50 years ago in Kibbutz
Hatzerim – a community in Israel’s
Negev desert
The struggle to grow crops in the dry,
sandy soil inspired us to think differently
And to find a new way to grow
So we pioneered drip irrigation
A solution that made us the largest
irrigation company in the world
we are today.

3. Helping the world grow more.
3
> 1Billion $
sales
17manufacturing plants
employees
~5,000
irrigation
company1#~30%
market share
110+countries
29subsidiaries HQ in Israel

4. The world’s largest
irrigation company that
pioneered drip irrigation is
now introducing…

5. NetBeat™
The First Irrigation
System with a Brain
Control
Monitor
Analyze

6. 6
SENSING &
MONITORING
NetBeat™ is the only irrigation
and fertigation management &
control system that combines:
ALL IN ONE CLOSED-LOOP PLATFORM
ANALYSIS &
DECISION
SUPPORT
AUTOMATION &
CONTROL

7. 7
4 years of development
Israeli cutting-edge technology
in the service of agriculture
40+ engineers from Israel’s leading tech companies
100,000+ hours of software & hardware development

8. The main 6 features of
NetBeat™

9. 9
1. All in one
NetBeat™ is the first irrigation
and fertigation management
system to integrate real-time
monitoring, smart analysis,
and control - in one closed-
loop, mobile platform

10. 2. Dynamic Crop ModelsTM
NetBeat™ integrates Dynamic
Crop ModelsTM that follow
your crop stages and give
irrigation and fertigation
recommendations specific to
your field
10

11. 3. Farmer-centric Interface
NetBeat™ interface was
developed with real farmers in
mind. It is designed to be
simple, friendly and cover all
bases
11

12. 4. Cloud technology
Cloud-based software allows
3rd party data integration, and
remote access, support and
updates
12

13. 5. Smart irrigation for
everyone
From the most advanced
corporate farms to small
holders, NetBeat™ has a
solution to fit the needs, budget
and skills of all farmers. It is
also modular so you can
upgrade as you grow
13

14. 6. Professionalism
behind the brain
Unlike many other Ag-tech
trends, NetBeat™ is not a
startup or gadget. It’s the
result of the best
professionals building the
best irrigation and
fertigation management
system
14

15. How NetBeat™ works

16. 1616
How NetBeat™ works
Cloud-based
analytics
External sources Mobile or desktop
interface
Field
sensors
Fertigation
System components
NetRTU
NetRTU
NetMCU

17. 17
NetBeat™ components overview
Cloud-based
software
Dynamic Crop
ModelsTM
Main control
unit
Remote terminal
unit
Sensors Dosing
systems

18. NetBeat™ has a specific
Dynamic Crop ModelsTM for
Grapevine that support grower
with irrigation, fertigation and
treatment recommendation
Focus:
Dynamic Crop ModelsTM
Grapevine
18

19. Focus:
Dynamic Crop ModelsTM - Grapevine
ITALY
FRANCE
USA Intelligent system that
becomes expert learning
from different experience
around the world.
So it is able to give
recommendation more
precisely.

20. 20
More yields
Optimize
agricultural
results, yield and
quality
What does NetBeat™ enable growers to do?
Less inputs Reduced risk Efficient management
Reduce input usage
by precisely
managing water &
nutrients and
lowering labor costs
Weather forecast,
sensors and
external sources
ensure you take
the right decisions
Reduce operational
complexity by allowing
simple irrigation and
fertigation
management from a
mobile device

21. Conclusion
Netbeat is real exemple:
• IoT & Artificial intelligence
• Big Data in agriculture can support the
farmer in their daily work and make it
easier
• Big Data is profitable
• Big data can help to Grow more with Less

22. Thank You
22
Marco Panizza
Agronomist Netafim Italia