NetAuthority has created a new standard in multi-factor authentication by utilizing the user's device as the authentication key. Their Dynamic Device Key solution uses a patented challenge/response process where the device itself generates unique keys for each authentication. Their Transaction Verification Key technology also provides strong device-centric transaction verification to detect man-in-the-browser attacks. NetAuthority's device-centric authentication protects organizations by ensuring only trusted devices can access accounts and systems.

1. PREVENT UNAUTHORIZED ACCESS
THE DEVICE IS THE KEY
Strong authentication is a critical part of today’s business strategy as internet
enabled devices are ubiquitous in our work and personal lives. At the same time,
passwords remain the primary form of protection which is inherently weak, and
malware attacks are pervasive. Consequently, users can be impersonated easily
from foreign devices by using stolen user credentials.
Today’s Multi-factor or Strong Authentication (SA) solutions are often cumbersome,
expensive, not widely adopted and vulnerable to “man-in-the-middle” (MITM) and
man-in-the-browser (MITB) attacks, and require excessive user involvement. There
shouldn’t be any tradeoffs between strength of authentication and user experience.
NetAuthority Company Overview
NetAuthority has created a new standard in multi-factor authentication standard by
offering sub-second device and transaction verification where the user device itself Over 200 computers are
becomes the key or token for authentication. Its Dynamic Device Key (DDK) solution infected with malware every
utilizes a patented device challenge/response process. The device itself generates minute, and the average
unique keys, providing irrefutable authentication. Another integral component is its security breach costs a
Transaction Verification Key (TVK) technology which provides strong device-centric company $5.5 million or $194
transaction verification to detect and prevent MITB-injected transactions. for each record breached.
Learn more about irrefutable authentication technology. www.netauthority.com | info@netauthority.com (866) 785.7863

2. Ensure Trusted Devices
& Transactions
NetAuthority’s device and transaction authentication solution Benefits
provides the broadest protection against:
• Absolute Confidence in
• Key Loggers • Adaptive Multi-Factor Authentication Engine Authentication
• Stolen Cookies and User • Out-of-Band OTP Authentication • Simplicity
Credentials • Multi-Stage Device Authentication with Attribute • User Transparency
• Phishing Attacks Feed and Policy Engine • Low TCO
• Circumvented KBA • Dynamic Device Keys • Ease of Deployment
• Man-in-the-Browser Attacks • Flexible Device Provisioning and Registration • Balance Between
• Man-in-the-Middle Attacks • Synthetic Keys Strength of Security and
• Multi-Tenant Key Rotation Ease of Use
• Prevent Breaches, Fraud
Key Technology Differentiators and Loss
• Zero-Day Protection
“Solutions for authenticating users and transactions have always been a
balance of user experience, strength of security and total cost – and the
corresponding risks of user dissatisfaction, data loss and fraud and negative
impact on corporate brands. The market trend has been towards solutions
that are simple and transparent for end-users, while offering higher levels of
protection against online fraud.”
Derek Brink, VP & research fellow-IT Security at Aberdeen Group
Protect Assets & Brands Enterprise Apps, Data Mobile Payments
Device-centric authentication is designed for mass deployment for organizations that need
to protect sensitive assets, whether informational or financial.
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E-commerce/online businesses, financial service companies, cloud service firms, healthcare
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providers, insurers, social media service companies, government agencies, enterprises
deploying, Bring Your Own Device (BYOD) programs - virtually any organization that is SaaS, Cloud
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engaged in extensive online activity can benefit from device-centric strong authentication.
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NetAuthority is the leader in strong authentication solutions for trusted Internet connected
devices and transactions. Our solution secures information and financial assets, assures
Online Banking E-Commerce
user confidence that drives business, and protects assets and brand equity. NetAuthority’s
patented device-centric methods provide irrefutable accuracy with best in class security,
ease of use and value. Social Networks
NetAuthority, Inc. 201 California Street, Suite 325, San Francisco, CA 94111 | Phone: +1 (866) 785-7863 | www.netauthority.com © 2013 NetAuthority, Inc. All Rights Reserved