The document discusses net neutrality, emphasizing its importance for ensuring equal access to internet content and fostering innovation without excessive regulation. It outlines the Federal Communication Commission's proposals and various challenges, such as high implementation costs and potential risks of government overreach. The document also suggests possible solutions to promote a free market and a self-regulated internet while balancing the needs of providers and users.

1. INTRODUCTION TO MEDIA MANAGEMENTBRAZILSINGAPOREKOREA JAPANFEDERAL COMMUNICATION COMMISSIONNET NEUTRALITY

2. What is Net Neutrality? A series of regulations that FCC is proposingFederal Communication Commission of the U.S. A National Broadband Plan Ensure open access Business OpportunityAs an open system “freedom to innovate without permission”COMCAST NET NEUTRALITY CONTROVERSY

3. Principles of Net NeutralityProviders cannot prevent users from accessing LAWFUL internet content of their choice.Providers cannot prohibit users from attaching non-harmful devices to networkNon-discrimination against content, while allowing reasonable network management Ensure transparency of providers

4. SolutionsOur standConsIntroHigh implementation costs to monitor the internet

5. SolutionsOur standConsIntroSo the companies prefer to work case by case

6. SolutionsOur standConsIntroA solution proposed is a self-regulated internet: Create mechanisms for complains and an agency to follow those problems

7. SolutionsOur standConsIntroThe government influence can be dangerous:- Will they use for their own benefits?- Too much regulation can discourage the new companies

8. SolutionsOur standSolutionsOur standConsIntroIntroConsThe private sector will lose their business model:- They can’t ask higher prices for higher speed

9. SolutionsOur standConsIntroThe wireless problem(today’s wireless configuration)Signal levelDistance from the tower increase

10. SolutionsOur standConsIntroWith Net Neutrality the costs are too high to implement this fair system for the companies Signal levelDistance from the tower increase

11. SolutionsOur standConsIntroLimited BandwidthSudden Convergence of TrafficUnfair to investors who have bought some bandwidthSignal levelDistance from the tower increase

12. SolutionsOur standIntroConsNet neutrality ensures equality of access and business opportunitiesDisadvantagesNet neutralityReinforcingStrength Equality of access

13. BusinessopportunitiesThroughout reinforcing strength of net-neutrality,its vulnerable points can be overcome.

14. SolutionsOur standIntroConsWe can summarize 4 kinds of reasons for net neutralityFree Internet will ensure fewer obstacles for citizens and nations which will increase business opportunitiesOpportunityIt allows the spirit of innovation and entrepreneurshipMotivationIt can make free flow of informationActivationIt is political and social engagementPrinciple

15. SolutionsOur standIntroCons Net neutrality can create bigger value for the future by integrationOpportunityActivationValueMotivationPrincipleCreating the economic motivation throughout opportunity offering

16. The creative activation in principleSolutionsOur standIntroCons1. Encourage a free marketMore competitors prevent monopolyFreedom of choice.Users would not choose a non- beneficial providerEncourage a self regulating internet.

17. SolutionsOur standIntroConsPolicies to encourage FREE MARKET:a. Build more wired, wireless networks and necessary infrastructureattract new providers b. Other methods of transmissionWhite space (opened in Nov 2009 by FCC)Satellite Broadband Internet (eg. Tooway)Research and developmentEducate potential providers

18. SolutionsOur standIntroConsPolicies to encourage FREE MARKET:c. Cash injectionsvery high setup costsgovernment subsidies (eg. NTT)foreign investors (joint partnerships)d. Measures to attract foreign investors / local investorsTax rebatesbuild human resources, build infrastructure (eg. communications related industrial parks)e. Government support for network start-up companiesExplore niche markets (eg. Tooway)

19. SolutionsOur standIntroCons2. Open internet regulation for content providers 3. Online channels for complaintseg. Facebook groups, website, emails, etc.Cost effective way of monitoring the internetSupport Genachowski’s proposal to facilitate self-governance