Nestle is a Swiss multinational food and drink processing conglomerate founded in 1866 with headquarters in Vevey, Switzerland. It has global annual revenue of 88.6 billion USD and employs over 305,000 people worldwide. Nestle has a wide portfolio of brands and products across food and beverage categories including chocolate, dairy, bottled water, coffee, pet food and more. It operates globally and is a leader in key markets like milk, bottled water and soft drinks.

1. Good Food, Good Life Presented by: RANJEET PRASAD PG08 077

2. … .Introduction…. Founded: 1866 HQ: Vevey, Switzerland Key people: Henri Nestle (Founder) Revenue: 88.6 billion USD Net Income: 4.9 billion USD Employees: 305,000 Good Food, Good Life

3. … . Industry Analysis…. Good Food, Good Life Very strong globally Many different brands Compete in several markets Chocolate, dairy products, food, water, baby food and pet food

4. … . SWOT Analysis…. Good Food, Good Life Strengths- Many products with wide variety Flexibility Recognized world wide Weaknesses- Compete in many markets Weak in US

5. … . SWOT Analysis…. Good Food, Good Life Opportunities- Healthy food market Asian Market Threats- Chocolate interest decrease Water

6. … . Global Market…. Good Food, Good Life Nestle leads the global milk market with a 3.2% share Leader of bottled water in North America , Europe, Middle East-Africa Ranks third in the soft drinks global market with 3.4 percent in total sales

7. … . Nestle in World…. Good Food, Good Life Nestle in India- In 1961, established the first factory at “Moga” Total Six Factory in India Nestle in China- In 1987, established the first joint venture company In 1990, the first factory opened at “Mongolia”

8. … . Nestle in World…. Good Food, Good Life Nestle in Europe- In 1901, opened first UK factory In 1913, chocolate production began at “Hayes” Nestle in USA- In 1900, entered in US market In 2002, merged with Dreyer’s of the US ice-cream business

9. … . Mission & Goal…. Good Food, Good Life Mission- For all individual taste and lifestyle preferences We believe in Research and Development Goal- Safe drinking Water Education and Training

10. … . Target Customers…. Good Food, Good Life Infant… Kids... Teenagers... Complete Family…

11. … . Competitors…. Good Food, Good Life Amul Ltd & Local….in India Danone Group….in China Kraft Food Ltd…..in France Mars food Ltd….in UK The Hershey Company….USA Cadbury Ltd….in Switzerland Main Competitors-

12. “ Please do not ask Question” Thank you … I hate to say this…