SlideShare a Scribd company logo
Menglu Huang
Sample product 
Nest Learning Thermostat 
It learns from “you” to help save your electric bill 
Nest App: Control your thermostat miles away 
Energy Savings
Financials 
Founding rounds(3) $80 million 
Acquired by google for $3.2 billion 
Estimated annual revenue $300million
History of company 
● Oct 2011 Founded by Tony Fadell and Matt Rogers 
● Jun 2012 Nest thermostat available on Amazon 
● Jan 2013 Acquired by google for $3.2 billion 
● Oct 2013 Nest Protect smoke and CO alarm
What’s hot 
Smart Home 
- Thermostat(Nest) 
- Home monitoring Wi-fi video camera 
- wireless security sensor system 
- and so on
Secret sauce 
Design 
- Handiwork of an ex-Apple team, no less 
- Straightforward interface promising liberation from fiddly schedules. 
Technology changes life 
- people used to change thermostat 1500 times/year 
- people want life with most comfort with least effort
Story 
Comparison with traditional radiant
Competition 
Honeywell's Lyric thermostat 
Linnox iHarmony 
Cadet
Buy or Sell 
Buy! 
Expection growth between 2012 and 2020 
Smart home market : annual rate of 29.5% 
Annual revenue : from $4.8 billion in 2012 to $35.3 billion in 2020.
Questions?

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Nest (1)

  • 2. Sample product Nest Learning Thermostat It learns from “you” to help save your electric bill Nest App: Control your thermostat miles away Energy Savings
  • 3. Financials Founding rounds(3) $80 million Acquired by google for $3.2 billion Estimated annual revenue $300million
  • 4. History of company ● Oct 2011 Founded by Tony Fadell and Matt Rogers ● Jun 2012 Nest thermostat available on Amazon ● Jan 2013 Acquired by google for $3.2 billion ● Oct 2013 Nest Protect smoke and CO alarm
  • 5. What’s hot Smart Home - Thermostat(Nest) - Home monitoring Wi-fi video camera - wireless security sensor system - and so on
  • 6. Secret sauce Design - Handiwork of an ex-Apple team, no less - Straightforward interface promising liberation from fiddly schedules. Technology changes life - people used to change thermostat 1500 times/year - people want life with most comfort with least effort
  • 7. Story Comparison with traditional radiant
  • 8. Competition Honeywell's Lyric thermostat Linnox iHarmony Cadet
  • 9. Buy or Sell Buy! Expection growth between 2012 and 2020 Smart home market : annual rate of 29.5% Annual revenue : from $4.8 billion in 2012 to $35.3 billion in 2020.