Home Automation Challengers - Presentation by Christian Deilmann, Founder & CEO of Tado at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.

1. Intelligent Climate Control
tado° GmbH | Lindwurmstr. 76 | 80337 Munich | Germany

2. SAVE THE DATE
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Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. Financing to date €14 mm
Our Products
Christian Deilmann
CEO
VC Investor: Target Partners
CEO: BellPepper AG
Consulting: A.T. Kearney
Education: M.Sc. MIT
Johannes Schwarz
CTO
EU Patent Attorney: RMS&P
CTO: BellPepper AG
Freelance Software Developer
Education: M.Sc. TU Munich,
Virginia Tech, NTU Singapore
Leopold v Bismarck
CMO
Co-CMO: Groupon
Online Marketing: Rocket
Internet
Start-Up: Plinga
Education: M.Sc. TU Berlin
Data driven ServicesClimate Control
Heating Cooling Care Energy
tado° at a glance
Headquarter Munich, Germany
Our team 68 full-time employees
2

4. 1 billion households have heating
or air conditioning units
3
tado° brings them online and adds intelligence
with a low cost IoT device
tado° saves up to 31% on the annual energy bill
Intelligent climate control for everyone
3

5. Climate control leads the rapid growth in connected devices
Source: Business Insider
Wearables
Internet of things
Tablets
Smartphones
Personal
Computers
(Desktop and
Notebooks)
Smart TVs
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
14.000.000
16.000.000
18.000.000
20.000.000
Numberofdevicesinuse(inThousands)
4

6. Home
Operating System
(a few winners will take it all)
Vertical
Applications
(HW & SW)
Climate control is the center-piece of any Home OS
HomeKit
Security
Safety
Entertainment
AssistLiving
ClimateControl
5

7. tado°heating tado°cooling
Buy: €249.00
Rent: €9.99 / mo.
Buy: €179.00
Rent: not yet available for rent
6

8. Unmatched intelligence in control
GEO FENCING
Based on your actual location, tado°
adjusts the temperature at home to save
energy while you are away.
WEATHER ADAPTATION
tado° adapts to the weather forecast.
When the sun is shining, tado° will
anticipate expected heating
requirements, saving you energy and
increasing comfort at home.
MODEL PREDICTIVE CONTROL
tado° learns quickly how to reach the
desired temperature in your house most
efficiently.
tado° saves up to 31% on energy costs
7

9. Provide malfunction alarm
and trigger fixed price service
offerings
Care
tado° Care
Services at the right time
Beta
8
19€ - 31€* 12€ - 46€*

10. Of all the home energy management offerings
on the market, tado° is the most hands-off.
We recommend it wholeheartedly. ...“we think tado° is a far better system than
Nest...“ (product-reviews.net)
Net Promotor Score: tado° NPS significantly higher than NPS of Samsung or Sony
Customer Life Time: tado° rental customers stay over 8 years
Customers love tado°

11. Expansion
Pilot
Launch
DE
Beta
Launch
DE
Market
Launch
CH, UK,
DE, AT
Market
Launch
ES, IT, FR,
BE, NL
Market
Launch
USA
Oct ‘12 Oct ‘13 Oct ‘14 June ‘15Oct ‘11

12. Growth
2014: 630% (year over year revenue growth)
2015: 350% (year over year revenue growth, above Budget)
Number of connected tado° systems is scaling up
Jan ‘14 Apr ‘14 Jul ‘14 Jan ‘15Oct ‘13 Oct ‘14 Apr ‘15

13. Make 100,000 ACs in New York City smart – #smartNYC
@tado
tado.com
christian@tado.com