Oana Sav presented the consumption chain analysis as introduced by Rita McGrath and Ian MacMillan, could be a great instrument for marketers to plan their customer experiences initiatives that could help their organizations differentiate from competitors.
Improving Fieldforce effectiveness in groceryRed Ark
20:20 RDI has a unique model and method for improving the ROI of fieldforce visits. This presentation talks through the methodology in detail and show you how a simple proof of concept workshop could save your FMCG business millions. Red Ark in Sydney is the local representative for 20:20 RDI who work with all the major FMCG marketers across Europe and the UK. As shown to the Australian Sales & Marketing Institute.
With the ever increasing marketing cost due to high competition, it becomes more and more important for e-commerce to create a better user experience to not losing them to your competitors and create a competitive advantage.
You come to me – where next for personalised content?
Open Destinations' CEO discusses the importance of personalisation in the travel sector.
The presentation covers some of the practicalities of implementing personalisation and tips for implementing personalisation into a travel business.
Growth for SaaS using conversion optimizationValentin Radu
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
Oana Sav presented the consumption chain analysis as introduced by Rita McGrath and Ian MacMillan, could be a great instrument for marketers to plan their customer experiences initiatives that could help their organizations differentiate from competitors.
Improving Fieldforce effectiveness in groceryRed Ark
20:20 RDI has a unique model and method for improving the ROI of fieldforce visits. This presentation talks through the methodology in detail and show you how a simple proof of concept workshop could save your FMCG business millions. Red Ark in Sydney is the local representative for 20:20 RDI who work with all the major FMCG marketers across Europe and the UK. As shown to the Australian Sales & Marketing Institute.
With the ever increasing marketing cost due to high competition, it becomes more and more important for e-commerce to create a better user experience to not losing them to your competitors and create a competitive advantage.
You come to me – where next for personalised content?
Open Destinations' CEO discusses the importance of personalisation in the travel sector.
The presentation covers some of the practicalities of implementing personalisation and tips for implementing personalisation into a travel business.
Growth for SaaS using conversion optimizationValentin Radu
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Customers Retention for eCommerce in Asia - Speech at eTailAsia eventMinz Minh Buii
How to keep your eCommerce & Retail customers happy and comming back?
Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
The Missing Piece to Conversion Rate OptimizationValentin Radu
We all want to maximize the impact from A/B testing. Yet, you’re still coming up with ideas and test hypotheses using conversion rate optimization best practices, user experience tricks and on page tactics, that only get you a marginal lift. What you’re missing is a deep understanding of the marketplace. In this session, you’ll learn how to evaluate your product market fit and apply market insight to your CRO testing approach.
If you want to see the video recording, head to https://www.youtube.com/watch?v=vX1UreOI9CQ
Check our blog as well for more webinars and conversion rate topics. https://blog.omniconvert.com/
How to increase CLV & decrease CAC - Valentin Radu Valentin Radu
No doubt about it: CLV is the north star metric of any retailer.
However, it is also one of the most misunderstood, neglected, and ignored KPI.
As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders:
1. Nail acquisition:
Acquire the right customers at a decent CAC
2. Nail conversion:
Ethically convert customers by matching them with the right products, using the right narrative
3. Nail retention:
Onboard and nurture the right customers so that you make them come back and promote you
All of these 3 activities fall into a broader methodology, called Customer Value Optimization
- organized a full day event on zero budget with over 145 registered and walk in participants
- recruited teachers, volunteers and sourced venue
- promoted event via social media, online listings and community newspapers
- successfully gained community support by procuring in-kind donations within 48 hours
- received media attention from CBC Community news online, Riverside BIA and The Beach Mirror
Introducing Climbing Frames a comprehensive tool to monitor pupil progressJames Mason
Climbing Frames is a print and digital assessment framework that replaces the now defunct national curriculum levels. It relates directly to the new 2014 national curriculum and enables individual pupil’s progress to be tracked across foundation and core subjects.
Climbing Frames offers a complete set of assessment frames and record sheets for National Curriculum subjects in Key Stages 1, 2 and 3, including reports for parents.
The framework is designed to work in a familiar way, like APP, and allow your teachers to track attainment and progress over time, using an approach that is familiar and intuitive to use.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Customers Retention for eCommerce in Asia - Speech at eTailAsia eventMinz Minh Buii
How to keep your eCommerce & Retail customers happy and comming back?
Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
The Missing Piece to Conversion Rate OptimizationValentin Radu
We all want to maximize the impact from A/B testing. Yet, you’re still coming up with ideas and test hypotheses using conversion rate optimization best practices, user experience tricks and on page tactics, that only get you a marginal lift. What you’re missing is a deep understanding of the marketplace. In this session, you’ll learn how to evaluate your product market fit and apply market insight to your CRO testing approach.
If you want to see the video recording, head to https://www.youtube.com/watch?v=vX1UreOI9CQ
Check our blog as well for more webinars and conversion rate topics. https://blog.omniconvert.com/
How to increase CLV & decrease CAC - Valentin Radu Valentin Radu
No doubt about it: CLV is the north star metric of any retailer.
However, it is also one of the most misunderstood, neglected, and ignored KPI.
As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders:
1. Nail acquisition:
Acquire the right customers at a decent CAC
2. Nail conversion:
Ethically convert customers by matching them with the right products, using the right narrative
3. Nail retention:
Onboard and nurture the right customers so that you make them come back and promote you
All of these 3 activities fall into a broader methodology, called Customer Value Optimization
- organized a full day event on zero budget with over 145 registered and walk in participants
- recruited teachers, volunteers and sourced venue
- promoted event via social media, online listings and community newspapers
- successfully gained community support by procuring in-kind donations within 48 hours
- received media attention from CBC Community news online, Riverside BIA and The Beach Mirror
Introducing Climbing Frames a comprehensive tool to monitor pupil progressJames Mason
Climbing Frames is a print and digital assessment framework that replaces the now defunct national curriculum levels. It relates directly to the new 2014 national curriculum and enables individual pupil’s progress to be tracked across foundation and core subjects.
Climbing Frames offers a complete set of assessment frames and record sheets for National Curriculum subjects in Key Stages 1, 2 and 3, including reports for parents.
The framework is designed to work in a familiar way, like APP, and allow your teachers to track attainment and progress over time, using an approach that is familiar and intuitive to use.
Description: IQAIST: Improving Quality and Accessibility in In-Service Trainings for Teachers
Project number: 2014–1–IT02–KA201–004226
In Service Training for Teachers: project funded with support from the European Commission through Erasmus+ Program
Erasmus+ Key Action 2:
This project is a Strategic Partnership in the field of school education. The new Erasmus+ programme aims to support actions in the fields of Education, Training, Youth and Sport for the period 2014- 2020. The Key Action 2 supports the development, transfer and/or implementation of innovative practise at organisational, local, regional, national or European levels.
A PRACTICAL METHOD FOR ASSESSING
THE FINANCIAL BENEFIT OF PROJECT
MANAGEMENT
by
Serge J. Schiltz
Dr.sc.inf., M.B.A., dipl.inf., dipl.math., PMP
A Thesis Report
Maialen Martin, Maria Gonzalez, y yo, Maider Navarro, hemos realizado este trabajo sobre ECOTICS. Se trata de una empresa sin ánimo de lucro cuya principal actividad es la correcta gestión de los residuos de aparatos eléctricos y electrónicos En esta presentación os presentamos un pequeño resumen de la funcion tan importante que tiene esta empresa en concreto respecto al medioambiente.
Data Driven Marketing: How to grow your online store
The presentation will cover how to create data driven marketing programs using the information collected in your Magento platform. The presentation will provide guidance on how on how to segment both your customer and product data to build data driven marketing programs.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
RQ Retail Management: Connecting the Inventory DotsiQmetrixCorp
This session will hone in on key inventory features many clients aren’t using, including: inventory settings, product attributes, inventory statues, discounting best practices. We will also highlight some lesser known but AMAZING inventory reports to show slow moving stock, best practice on ordering and advanced BI inventory reporting– why they matter, why sharing those numbers will change staff behavior. This session will also include “best kept expert inventory secrets” from clients, as well as insight on partner programs that work for them.
Predictive Analytics for Customer Targeting: A Telemarketing Banking ExamplePedro Ecija Serrano
A comparison of classification methods to predict buyers in banking telemarketing. Overcoming class imbalance and gaining insight on what customers are likely to buy a particular financial product.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
2. Problem & Our Approach
Problem: Declining revenues and customer loyalty. Find
the best strategy to increase revenue from current
customers and retain them.
Our Approach: Analyzed data in SPSS and visualized in
Tableau to understand the difference of each loyalty
segment.
3. Limitations & Assumptions
• No gender information
• Only provided average spending
• Only one product (record) per customer
• No cost data
• Sales/Products could be seasonal
• Assume that conversion rate for a single channel is same for all
segments
• We don’t know physical store locations
• Based on current customer segments. Could be different.
4. Key Findings
Total Spending Avg spending/customerNumber of customer
• Silver has the most customers, smallest basket.
• Gold has the least customers, largest basket.
9. Marketing Campaign
• Run 3 outbound campaigns to get the
highest conversion rate through different
channels
• Direct mails on gold customers for two
weeks
• Run inbound marketing (Web & POS) to
support outbound messages (direct mail,
mobile apps, social network)
• Focus on specific product marketing for
Electronic (Gold and Silver) and Books
(Silver and Bronze)
11. • Evolving industry
– Are the old segments still valid?
• Provided Limited data
– There may be other legitimate factors
Time to Re-segment?
12. Methodology
• Use XL Miner to transform variables
– Missing data
– Dummies
– 1 Bin
– Results in 21 segmentation variables
• Run the segmentation with ME XL
