1. Negotiation is a strategic discussion where parties try to persuade each other to agree on an issue in a way that is acceptable to both. 2. The document outlines 7 techniques for effective negotiation: do research, know your goals and limits, understand the other party's interests, find common ground, and leverage your own resources to make a deal. 3. Key steps include preparing data to support your position, determining what you are willing to compromise on, and knowing when to walk away if an agreement cannot be reached.