This document is a report submitted by Sohail Mittal on their summer training project at Neenu Knitwear. The report details Sohail's project studying the sales and marketing of Neenu's products. It includes sections on the introduction and objectives of the company, their product lines and brands, sales methods, findings from studying the business, and an analysis of the company's infrastructure where products are made. The report provides an overview of Sohail's summer internship experience examining the operations and sales of Neenu Knitwear.

1. A
Report on Summer Training
“a project on selling of branded apparels of
Neenu knitwear“
: NIKUNJ CREATIONS
:B-XXXIII,-325/5C,New Ashok nagar-B,
New Jalandhar bye pass . Ludhiana
SUBMITTED TO:Mr. lokesh sir
SUBMITTED BY:sohail mittal
11100901
Q1117
A02

2. LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
Report on Summer Training
TOPIC- “Market & sale study of neenu’s products”
Submitted to Lovely Professional University
In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Administration
Submitted by:
Sohail mittal
REG. NO-11100901
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
JALANDHAR NEW DELHI GT ROAD
PHAGWARA

3. ACKNOWLEDGEMENT
The success and final outcome of this project required a lot of guidance and assistance from
many people and I am extremely fortunate to have got this opportunity of completion of my
project work. Whatever I have done is only due to such guidance and assistance and I would
not forget to thank them.
I respect and thank, rajinder (manager) for giving me an opportunity to do the project work
in neenu’s knitwear and providing us all support and guidance which made me complete the
project on time . I am extremely grateful to him for providing such a nice support and
guidance though he had busy schedule managing the company affairs.
I owe my profound gratitude to our project guide Mr lokesh sir, who took keen interest on
our project work and guided us all along, till the completion of our project work by
providing all the necessary information for sales of different products .
I am thankful to and fortunate enough to get constant encouragement, support and guidance
from all Teaching staffs of Department of business which helped us in successfully
completing our project work.

4. DECLARATION
I, sohail mittal , student of Lovely Professional University (Business school) here by declare
that the project report on “sales management system ” is an original and authenticated work
done by me.
I further declare that it has not been submitted elsewhere by any other person in any of the
institutes for the award of any degree or diploma.
Name of the student: sohail mittal
Date: 3 auguest 2013

5. CERTIFICATE
This is to certify that the project report entitled “sales management system ” submitted by
sohail mittal Registration No11100901 is a bonafide piece of work conducted under my
direct supervision and guidance. No part of this work has been submitted for any
other degree of any other university. It may be considered for evaluation in partial
fulfilment of the degree of Masters in Business Administration.
Signature

6. TABLE OF CONTENTS
s.no
Topic
Page no
1
Title page
2
2
Acknowledgement
3
3
Declaration
4
4
Certificate
5
Index
6
5
Executive summary
7
6
Review about the industry
8
7
Salient features of garment industry in Ludhiana
9
8
Introduction, aim , brands
10-11
9
Objectives
12
10
Sales method
13
11
Products
14
12
Amount of work done
15
13
Findings from objectives
16
14
SWOT analyses
17
13
Infrastructure
18-28
14
Conclusion
29
15
Bibliography
30

7. EXECUTIVE SUMMARY
Fashion is serious business, everywhere. India was a latecomer in the scene, but the pace
now is scintillating. This is testified through the escalating figures of the garment market as
also by the growing tally of fashion brands and retailers who have occupied substantial share
of the country’s retail space. Truly, the clock cannot be turned back now.
Over the past year, the garment industry has been building up on its capacities at various
levels, expanding its product base, incorporating innovative technology, and engineering
newer avenues of business. This sector, being one of the largest industrial sectors of the
country, is a major propellant of the economy’s growth. Inherent issues and challenges
dominate the industry. With the changing dynamics of doing business in a rapidly-changing
global economic scenario, the sector needs to identify scopes for potential business ideas and
overcome challenges by converting them into fresh opportunities.
The project aim is to understand how this company works and what are the different
products they make and there sales .

8. Review about the industry
Garment & hosiery industry ludhiana
Ludhiana is a leading industrial town of the north Indian State of Punjab and an important
center of textile and allied industry. More or less it accounts for about 21 percent of all
industrial units and over 28% of the industrial output of the State of Punjab. It is famous for
Bicycle & bicycle components industries, ready-made garments, hosiery items, sewing
machines and parts & machine tools.
Ludhiana is a leading producer of woolen and acrylic knitwear, although it also uses
extensively cotton and other blended fibers to produce a wide range of fabrics, hosiery,
knitwear and ready-made garments. The industry caters largely to the domestic market,
although it has also been exporting for nearly a century. Consisting of both registered and
unregistered units, almost 99% of the ready-made garments, textiles and hosiery industry in
Ludhiana are small scale. Apart from these, there are a large number of ancillary and
supporting units that manufacture packing material, printed labels, buttons, etc as also
Spinning, Dyeing and Embroidery units.
Historically, the domestic market has been the main consumer of textile and garment
industry’s products and it has been growing significantly in recent years as income levels
among India’s middle class go up and fashion conscious young adult consumers increase.
Exports from Ludhiana based garment and hosiery units have generally been around 10% of
the total production. Main export markets – till early 1990s, it was former USSR and Middle
East and now in recent years it has expanded to other markets in Europe and USA.

9. Salient features of the Garment Industry in Ludhiana:

The textiles, hosiery & readymade garments manufacturing can be divided into
two groups – hosiery & ready-made garments and textiles.

The hosiery and garments sector is much more labour intensive, small scale,
employing 5-40 workers per unit. One of the reasons for this is the methods of
production and machinery used which is largely manual operated.

Most of the units (in hosiery, garments, dyeing or embroidery sector) are located
in the residential areas. Only some large units are based in the Government
promoted industrial estates.

Most firms are owner-proprietor managed rather than professionally managed.
Working hours in the factories generally are for 10-12 hours a day, 6 days a
week. Majority of the industry is producing low value items, with low
productivity and low quality generally, using traditional, locally manufactured
and fabricated machinery.

Main machinery used are – hand flat knitting machines, circular knitting
machines and imported reconditioned knitting machines Knitwear is stitched on
multi-thread lock-stitch, chain lock, flat-lock and over-lock machines which are
either manufactured domestically or imported.

The industry uses both natural fibres/yarns – cotton, silk, jute & wool and man
made fibres such as polyester, viscose, nylon, acrylic and blended fibres. Proper
blended yarn of the required quality is often not available at reasonable price.

The industry produces wide range of winter and summer wear - T-Shirts,
Pullovers, Cardigans in all blends, Jogging suits, Socks, Jersey, Gloves, Shawls,
Sweat Shirts, other inner wear, grey fabric, etc. Ludhiana also supplies fabric to
units in Tirupur and other garment centers.

10. Introduction

11. Introduction
The neenu’s knitwear wear was started in 1999 . with 3 of its products which were (night
suits, coats , sweat shirts , capriee , pajamas ) for girls . it has a wide Varity of its products
and design with economical prices . which are easily excepted by everyone with the good
quality of material used in making of different products . the also import there products from
china and Korea. Initially when the started there business it was only in Punjab now they
have almost covered north and this year the have expanded in north east , states like assam ,
utter Pradesh etc
Aim
The major aim of the company is to increase the sales by making a good and
know to every one brand name. which would automatically increase the good
will of the company and give company a boost to innovate and expand
accordingly .
Brands
Neenu’s knitwear mainly deals in
1.) Coats :- neenu’s
2.) Sweatshirts:- neenu’s
3.) Night suits :strawberry
4.) Capri: - neenu’s
5.) Pajamas: -neenu’s

12. Objectives
1. To study the quality , parameters of the appeals
 Fabric
 Quality
 Accepted by people
2. To make retailers aware of that particular brand promotions
 Flexes
 Discounts
 Hoardings
3. To achieve the sales of apparels
 Schemes
 Bulk orders

13. Sales method
1.) Practical method :Booking of the product –pre season discounts are being offered and if the payment is
done today itself then 10+10 % off (payment within 15 days ).
Like buying of winter cloths in the month of June-July
2.) Theoretical knowlwdge: Appoint a good agent :which means suppose if that agent is dealing
with brands like Madame, rage, duke, monte carlo etc .so if we have
this type of agent he would already have so many customers for these
brands if he has this brand also then he can show it to them very easily .
 Last year stock could be sold in april-may at through away prices to the
huge retailers or wholesalers to get liquid cash in hand .
 In season the company gives 10% of to the wholesalers

Generally to small retailers company gives 5 % off and to big retailers
10 % off .

Company gives 10% of to both wholesalers as well as big retailers because retailers
gives cash payment whereas wholesalers give late payment but the give more sale.

14. Products
1.) Coats
(brand name : neenu’s)
 Material: tafta , pasting , buttons
 Price :1500 onwards
 Quality :tweed ( Chinese, Korean, indian)
2.) Sweatshirts
 Material: zips , fur, buttons
 Price :500-600
 Quality: hosiery fabric
3.) Night suits
(brand name :straberey )
 Material: printing
 Price :700-800
 Quality: cotton fabric
4.) Pajamas
 Material: printing , threads
 Price :300-400
 Quality: cotton fabric
5.) Capree
 Material: accessories
 Price :200-300
 Quality: cotton fabric

15. Amount of work done
Target
300000 rs sale or orders
Achievement
250000 rs
Retailers




Sohanlal & sons
Aron
Sam garments
Vardhman fashion

16. Findings from objectives
1.) To study the quality parameters of apparels

quality is defined as that combination of design and properties of materials of a
product which are needed for the intended end use and level of the market in
which iit is sold.
Good quality products as it can be compared with branded cloths , as most of
the people can buy these products at affordable prices

2.) To make retailers aware of that particular brand promotions



Schemes of early payment discounts which means when we are buying the
goods from a manufacturer if v pay him at the spot he gives us cash discount
2–4%.
If we motivate retailers to give full year stock then the discounts could be
increased and given add on facilities like flexes, hoarding etc
If retailers become very close to the company it provides customers with
many facilities like first scheme , additional discount etc
3.) To achive the sales of apparels



If we motivate retailers to give bulk orders then the prices may be reduced
First call may come of the pre orders
First call may come to clear last year stock

17. SWOTAnalysis ofIndianTextile SMEs
Strengths







Self reliance
Manufacturing flexibility
Abundance of raw material production
Design expertise
Availability of cheap labour
Growing economy and domestic market
Progressive reforms
Weakness


Highly fragmented
High dependence on cotton




Lower productivity
Declining mill segment
Technological obsolescence
Non‐participants in trade agreements
Opportunities





End of quota regime
Shift in domestic market to
branded readymade garments
Increased disposable income
Emerging mall culture and retail expansion
Threats




Stiff competition from developing countries; especially China
Pricing pressure
Locational disadvantage
International labour and environmental laws

18. Infrastructure
Ground floor
 Main office with owner and the managers there
 Accounts section with 1 accountant and 1 clerk
 There is an attached room which have place for the coustomers to set and see the
samples
Now comes the main area






First in the left when we enter there is an huge room with 2 tables for cutting of cloth
for the master.
Cutting of cloth related to coats is done in that room
Tweed , tafta and pasting cutting is done there
There is a huge wall were all the coats are hanged which are completely made.
At the back there is an inventory room were all the cloth required to make different
things are kept
all other inventory is also kept there like buttons etc
place were coats were hanged on ground floor

19. place were master used to cut cloth for coats and tafta
these are some different types of design panels which he used

20. 1st floor
Coats are being made here
 there are total 22 machines in total out of which 8 are not working due to
off season




over here on this floor all the pieces of tweed , tafta , and the pasteing
comes there
then both tweed and tafta is stuck together with the help of pasting and
then it is stitched
there are 16 workers sitting who all are sitting and stitching different
products who ever is expert in which ever way
kaj machine
this machine does the holes in the cloth of coat so the buttons should be
stitched and an accurate place so the button should come out in proper
accuracy

21. place were tailors used to sit and stitch coat
particular tailor who was stitching coats collar

22. press area were tafta which is applied inside coat with the help of pasting
which helped tweed not to irritate the person who is wearing it

23. 2nd floor
This is a multi tasking floor





printing of sweatshirts are being out sourced
this is a place were all the work is done with machines
that is making of sweatshirts
firstly the cloth is placed on the table with the help of machine full bundle is cut
together
then over locking is being done
and then it is press is being used to pack it
all the accessories are put on these floor




putting of buttons
putting of belts
and cleaning of coat with the help of vengen machine
for removing stains
there is a press with a boiler to press different types of cloth differently
this is whole lot of hosiery cloth which is being cut with special
machine which saves time and reduces cost

24. here are the tailors sitting and stitching the sweatshirts
here are some ladies sitting and putting buttons on the coat

25. here the worker is putting belts on the coat as it is the end stage of coat
at the end this person is removing stains with the help of vengen machine
which removes and rapidly evaporates

26. this is the extreme last stage known as packaging and then these stuffwill
go to warehouse
this table and boiler is used to iron different cloth with deferent
temperatures

27. this machine helps to put the holders of the buttons
like shown in next picture

28. this is an overlooking machine which is used to stitch sweatshirts from
inside

29. Conclusion
Neenu’s knitwear is one of the best manufacturing plant which has always
maintain their quality standards according to the buyer requirement
After doing 45 days internship with neenu’s knitwear has been prepared. After
a part of my understanding that what is happening what is the basic working ,
how it is being done or need of a garment industry and what are the demands of
the consumer are .

30. BIBLIOGRAPHY



www.wikipedia.com
www.applicationformat.in
www.google.com
 www.ludhianadistrict.com
 philip kotler book
