Mariano Lugari is a communications degree graduate and digital strategist who has worked on content strategies for various companies in Colombia. Some of his past projects include creating a communications strategy for Colquímicos S.A., a chemicals distribution company; developing a content strategy for Schick Latam across Latin America; and developing long-term content strategies for Pastas Monticello and Luki focused on lifestyle, pairing tips, cognitive stimulation, and family activities. He has also worked as an external communications consultant, CEO of his own company, and held roles such as junior copywriter, editor's assistant, and community manager.

1. PORT
FOLIO
2016
Mariano Lugari

2. Who I am.

3. Communications Degree
Digital Strategist
Creative
Result focused
Always Curious
Aventurer
HardWorker

4. What Have I Done.

5. 2016
Create and build the communications strategy for Colquímicos S.A. An
SME based in Bogotá, with almost 40 years in the chemicals’ distribution
industry and more than 120 employees. The main objective of the
consultancy it is to build the area,create the bases for an effective internal and
external communication,and to give the whole company a renovation in they
way they use their resources.
Communications strategy

6. 2015
Merger and content strategy of all social spaces, made for Schick Latam
where segmented contents were created for all countries in the region, in 3
specific areas:lifestyle,promotion and personal care.
Frequency:Twice a week.
Touch Points:SM.
Content Strategy

7. 2015
Long-term strategy, made for Pastas Monticello, where
content is created in 3 simultaneous axes:Lifestyle,Pairing and
Tips.
Frequency:Monthly.
Touch Points: Web + SM.
Content Strategy

8. 2015
Long-term strategy,made for Luki,creating content for children and their parents,
in 4 complementary axes, according to the flavors of the product: cognitive,
creative stimulation,family activities and content for easy consumption.
Frequency:Fortnightly.
Touch Points:Web + SM.
Content Strategy

9. 2015
Digital strategy,made for a local brand named Cuidado de la casa,with content
for housewives, in 3 related axes: personal care, home care and family secrets.
Creating an indirect relation to the products.
Frequency:Monthly.
Touch Points: Web + SM.
Content Strategy

10. 2013/14
Creation, implementation and
execution of the Digital Strategy
INNPULSA, making a positioning
work, defining the tone of the brand,
understanding and monitoring the
environment. Creating Hangouts,
video and hashtags.
From 2013 - until today.
Frequency:Daily.
Touch Points:All the Digital Media.
Digital Strategy

11. 2010
First time Implementation, and monitoring the presence of a local car dealer named
Internacional de Vehículos, on Facebook and Twitter, creating positioning and
relationship to the customer throughout the digital media.
Frequency:Daily.
Touch Points:Facebook +Twitter.
SM Strategy

12. 2007/16
Blogger &Writer
Creator of 4 different blogs:“La Pausa”(humor and satire),“ElWalkman”(music);
“Bogota 35MM”(cinema - nominated to be one of the best Colombian blogs in
2007 by different local publications);and“Un pulgar arriba”(thumbs up! - games and
apps on mobile devices).
Plataform:Blogger.
2013-2016 2007-2009
2007-2008 2006-2007

13. Further References.

14. Junior Copywriter (2007)Editor’sAssistant (2008)Community Manager (2008)
CCO (2015)
CEO - Own Company (2009)
External communications
consultant (2016)

15. THANKYOU
Mariano Lugari
ultra.pip@gmail.com
+57 3106794715
Calle 102 #17-66
Bogotá,Colombia