Digital Marketing Strategy presentation for the NDCC, as part of the Practicum for the M.B.S. in Marketing at DCU

1. Digital Marketing Strategy North Dublin Chamber of Commerce - NDCC DCU Masters in Marketing Practicum Niamh Downey Laureen Morrissette Dan Higgins

2. Social Media Revolution - Socialnomics

3. Where we started Primary Research: Quantitative Surveys Qualitative Interviews Secondary Research: Search Engine Optimisation Social Media Networking

4. NDCC Online Presence Survey and Interview- Results

5. How often do you visit the NDCC website 42.3% 11.5% 0% 46.2% How would you rate the NDCC website 33% 34% 13%

7. Would you consider advertising on the NDCC website?

8. How would you describe you social networking skills level? 17% 20% 58% 3.4%

9. What Social Networking sites does your business currently use? 23% 30% 6.7% 23% 60%

10. NDCC Interviews results 100% of respondents agreed the NDCC should have a social media networking presence. 90%of respondents said they wanted regular updates of the NDCC’s activities via email and the website 80%of respondents felt the website did not reflect the NDCC member services

11. Where we are now Creating the website Creating Online presence with Social Media Networks

13. Needs to become the Central Hub for information

14. Should entice new membership

17. Username NORTH DUBLIN CHAMBER OF COMMERCE Password Remember me On the Pulse of Business Networking in North Dublin Forgot password? Register LINKS HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY Dublin Events Upcoming Event NDCC Events Digital Marketing Strategy Date: July 7, 2010 Time: 8:00am Location: Bea Orpen Building Presenters: DCU Practicum Team Description: Increasing online presence for the NDCC Fee: FREE to members Taste of Thailand. Click Here Click image to enlarge ANNUAL GOLFING EVENT BUDGET BREAKFAST Hamleys Family Fun Day. Click Here

18. When What Where Learn more about our New Digital Marketing Diploma on www.dcu.ie Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours. RSVP to this event North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 Kenco 97% Less

20. Creating a presence Social Media Networking The power is now in the hands of the consumerStrengthens the emotional ties with customers The power of question is great. But it also comes with responsibility on your side. 14/07/2010 18 North Dublin Chamber of Commerce

25. Where we want to go Build an interactive website Qualitative interviews with SME’s Social Media Networking Workshop

27. How will it help us?

28. How can we use it?14/07/2010 24 North Dublin Chamber of Commerce

30. Undeveloped

31. Not effectively utilising resources available

32. Proposed strategy

33. Optimise available resources

34. Highly cost effective

35. Increased brand awareness

36. NDCC as an information centre through Backlinks with all members14/07/2010 25 North Dublin Chamber of Commerce

38. Home:

39. http://www.ndcc.ie/index.php?option=com_frontpage&Itemid=1

40. Events page:

41. http://www.ndcc.ie/index.php?option=com_content&task=view&id=16&Itemid=27

42. News:

43. http://www.ndcc.ie/index.php?option=com_content&task=view&id=9&Itemid=18

44. HR Documents:

45. http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=11&Itemid=20

46. Contact Page:

47. http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8

48. Membership Benefits Page:

49. http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8

50. Links Page:

51. http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=10&Itemid=1914/07/2010 26 North Dublin Chamber of Commerce

53. The URL’s which have been suggested below are much shorter and more accessible for the user who will be accessing the site.

54. Home Page:

55. http://www.ndcc.ie/home

56. Events page:

57. http://www.ndcc.ie/events

58. News Page:

59. http://www.ndcc.ie/news

60. HR Documents Page:

61. http://www.ndcc.ie/hrdoc

62. Contact Page:

63. http://www.ndcc.ie/contact

64. Membership Benefits Page:

65. http://www.ndcc.ie/benefits

66. Links Page:

67. http://www.ndcc.ie/links14/07/2010 27 North Dublin Chamber of Commerce

68. Benefits of a Combined Strategy Over 810 potential key words Creates synergy between the strategies Ensures improved brand recognition with Businesses and Customers Increases long-term survival 14/07/2010 28 North Dublin Chamber of Commerce

69. Alternative Networking sites

70. Social Media Networking Workshop How to Surf the Social Media Wave

71. Make the NDCC the business and political voice of North Dublin Hub of Information Build a cost efficient, interactive website Create a strong brand recognition online and offline with SMN

72. Thank you for listening