Old Rebel Society pitch deck
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NYU MS in Integrated Marketing Capstone Project, Spring 2017 Business name: Old Rebel Society The unmet need: The untapped resource and the specific barriers Mission: Our Mission: Provide equal entrepreneurial opportunities for people ages 55+ Business model: Virtual business incubator + Crowdfunding Platform GTM strategy P&L projection
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Old Rebel Society pitch deck
- 1. 1 Presented by Avril Old Rebel Society EMPOWER ● IDEA ● CONNECT OLD REBELS
- 2. 2 Our Mission: Provide equal entrepreneurial opportunities for people ages 55+ The unmet need: The untapped resource and the specific barriers Business model: Virtual business incubator + Crowdfunding Platform GTM strategy: We focus on “by seniors, for seniors”community building- bringing aging entrepreneurs and supporters into one place P&L projection: Business breaks even in the 2nd year and projects a net profit of $142,705 in the 3rd year If not them, who? OLD REBE LS
- 3. 3 Aging U.S. population and large group of prospective entrepreneurs in ages 55+ cohort intend to start a business 15% Ages 55+ (Source: Global Entrepreneurship Monitor, United State Report 2011) OLD REBE LS 25% Older workers ages 55+ will account for of the US workforce by 2020 (Source: Stanford Center on Longevity, 2013)
- 4. 4 The unmet need- Lack of funding opportunities and lower technological skills are major barriers facing older entrepreneurs Less tech- savvy Financing needs Lack of social support (Source: Senior Entrepreneurship -The New normal) OLD REBE LS 52% delay launching ventures due to financial insecurity; 47% believe they cannot get adequate financing (Source: MetLife Foundation)
- 5. 5 Targeting entrepreneurs ages 55+ who need help with business planning and financing 13 M Total available market (Source: GEM+MetLife Foundation+SBA) 300 K intend to start businesses Need business training Estimated serviceable market 1250 senior entrepreneurs Share of market in 3 years (0.4%) OLD REBE LS 1/5 Need 100K+ financing
- 6. 6 Our mission is to help older entrepreneurs get the support they need to start the next chapter of life in a successful business OLD REBE LS EMPOWER ● IDEA ● CONNECT
- 7. Using the internet to bread senior entrepreneurship and crowdfunding as an alternative financing Strength Threats Opportunities Weaknesses S-O strategy W-O strategy S-T strategy W-T strategy • Technology and people • Brand identity • Boomers are frequent Internet users • Crowdfunding popularity • Limited engagement • Capital raising uncertainty • Competition from free resources • Bias against ageism • Leverage technology and networking • Screening process • Promote senior entrepreneurship • Senior-oriented service • Quality mentorship • Assisted crowdfunding • From idea to financing • Startup community for boomers O LD R EBE LS
- 8. 8 Old Rebel Society is the only virtual incubator combined with crowdfunding built specifically for older entrepreneurs Who do we target? How are we different? Entrepreneurs ages 55+ The only ”for seniors by seniors” What do we promise? Virtual incubator Community Crowdfunding Why should you believe us? Helps you turn your passion/idea into viable business What’s in it for you? A great career in old age OLD REBE LS
- 9. 9 3 seasons a year- each business goes under 3 months Incubation and 1 month crowdfunding Screening Virtual business incubator Crowdfunding Development Funding Funding goal reached Idea Selection OLD REBE LS New business proposal 3 months 1 month1 month
- 10. OLD REBEL S SOCIE TY About us Service Blog Contact us Old Rebel Log In Your business journey starts here Don’t let age stops you from anything Find out more Mentors Business support Virtual Community Crowdfunding 8-hour business consulting E-lectures & business planning support Online forum & E-conference Campaign management & marketing
- 11. 11 A comprehensive entrepreneurial package at an average incubator program fee and slightly higher commission fee Targeting age 50+ Business mentorship Business development Access to business networks Access to financing Encore business advisor $1500-3000 Crowd Supply 5-15% success fee $1200 Target age 50+ Business mentorship Business development Access to business networks Crowdfunding assistance Targeting 50+ Business mentorship Business incubator Crowdfunding assistance 10% success fee OL D REB EL S SOC IE TY
- 12. 12 Incubator operates on 20% of the fee OLD REBE LS Mentor hourly rate $80 8 hours mentorship $100x 8 hrs ($800) $1200 Screening Consultant $200 per screening project
- 13. 13 We receive a 10% commission fee when we help a business reach funding goal successfully 10% 90% OLD REBE LS
- 14. 14 Launch strategy- focus on awareness and relationship building 4 months before launch OLD REBE LS Startup Grind Feb 2018 Silicon Valley, CA 1000+ EVENTS 01 THOUGHT LEADERS 02 CONTEST 03 LAUNCH DAY 04Elizabeth Isele, CEO of GIEE savvyseniorworks.com 10 entrepreneurs will be chosen to participate in the first incubator program for free Live webinar- Guest speaker Announcement of the
- 15. 15 Three promotional seasons during the year, starting 2 months before incubator and lasts until one month post-crowdfunding OLD REBE LS 2 months before incubator 1 month before incubator Incubation/ Pre- crowdfunding Crowdfunding Post- crowdfunding Create awareness among entrepreneurs Solicit new business proposals Create awareness among supporters Maximize/ solicit funding Maintaining relationship/ word-of-mouth
- 16. 16 Awareness accounts for 67% of 1st year’s marketing budget 67% 14% 8% Awareness Acquisition Retention • Print ad • Radio advertising • Podcast • Paid ad- Social media, AARP • SEM, Blog • Email marketing • Networking events • Webinar hosting • CRM 1st year 2nd year 3rd year 0 0.3 0.6 0.9 1.2 3-year total marketing budget: $409,000 OLD REBE LS
- 17. 17 Awareness building- AARP advertisement and podcast OLD REBE LS Regional: CA Reach: 2 M 6 issues / yr ☒ ☒ OLD REBELS
- 18. 18 We are a young team with passion for senior empowerment. We facilitate training and mobilize resources for entrepreneurs Avril Chang Founder Crowdfunding campaign management Tommy Ho Co-Founder Mentor recruitment Network development Tzu Lin Co-Founder Incubator management, senior psychology expert OLD REBE LS
- 19. 19 88% of revenue comes from crowdfunding success fee New business proposal Business in incubator CF success rate Business funded INB sales ($1,200) CF sales (25K) Year 1 300 30 30% 9 36,000 225,000 Year 2 450 45 35% 15 54,000 375,000 Year 3 600 60 40% 24 72,000 600,000 Key crowdfunding assumptions: • Avg. amount raised: 250K • commission per success: 10% • success fee per business: 25K OLD REBE LS 88% 12%Three Year revenue projection Incubator 162,000 Crowdfunding 1,200,000 Total 1,362,000 10%
- 20. 20 Payroll and marketing are the highest operation expense Year1 % Year2 % Year3 % Sales 1. Incubator (30/45/60) 36,000 14% 54,000 13% 72,000 11% 2. Crowdfunding (9/15/24) 225,000 86% 375,000 87% 600,000 89% Gross profit $ 261,000 $ 429,000 $ 672,000 Expenses Payroll (2/3/4) 108,000 26% 166,680 43% 240,000 49% website 39,000 9% 26,400 7% 30,000 6% office 10,800 3% 14,400 4% 18,000 4% license 18,000 4% 18,000 5% 18,000 4% legal&insurance 15,000 4% 15,000 4% 15,000 3% Fixed cost 190,800 46% 240,480 60% 321,000 65% Marketing 190,600 46% 105,600 27% 112,800 23% Mentor (360/540/720 hrs) 28,800 6% 43,200 9% 57,600 10% Screening consultant 6000 1% 9000 2% 12000 2% Sec registration 261 0% 456 0% 695 0% Variable cost 220,861 54% 151,056 39% 173,495 35% Operation expense $ 411,661 $ 391,536 $ 511,295 Net Profit(Pre-tax) $ (150,661) $ 37,464 $ 177,505
- 21. 21 If not now, when? Our goal in 3 years: Train at least 135 entrepreneurs and help 48 businesses get funding The opportunity: Senior entrepreneurship is the silver lining Sales projection: $1,362,000, 88% come from crowdfunding commission fee P&L projection: Business breaks even in the beginning of 2nd year Capital requirement: $174K for startup cost and to cover operating expenses for a six-month period. OLD REBE LS