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  1. 1. Digital Marketing Strategy<br />North Dublin Chamber of Commerce - NDCC<br />DCU Masters in Marketing Practicum<br />Niamh Downey<br />Laureen Morrissette<br />Dan Higgins<br />
  2. 2. Social Media Revolution - Socialnomics<br />
  3. 3. Where we started<br />Primary Research:<br />Quantitative Surveys<br />Qualitative Interviews<br />Secondary Research:<br />Search Engine Optimisation<br />Social Media Networking<br />
  4. 4. NDCC Online Presence Survey and Interview- Results<br />
  5. 5. How often do you visit the NDCC website<br />42.3%<br />11.5%<br />0%<br />46.2%<br />How would you rate the NDCC website<br />33%<br />34%<br />13%<br />
  6. 6.
  7. 7. Would you consider advertising on the NDCC website?<br />
  8. 8. How would you describe you social networking skills level?<br />17%<br />20%<br />58%<br />3.4%<br />
  9. 9. What Social Networking sites does your business currently use? <br />23%<br />30%<br />6.7%<br />23%<br />60%<br />
  10. 10. NDCC Interviews results<br />100% of respondents agreed the NDCC should have a <br />social media networking presence.<br />90% of respondents said they wanted regular updates of<br />the NDCC’s activities via email and the website<br />80% of respondents felt the website did not reflect the <br />NDCC member services<br />
  11. 11. Where we are now<br />Creating the website<br />Creating Online presence with Social Media Networks<br />
  12. 12. Creating the Website<br />Website Development<br /><ul><li>Not reflective of the services provided by the Chamber
  13. 13. Needs to become the Central Hub for information
  14. 14. Should entice new membership
  15. 15. Added value through LInK Research Centre</li></li></ul><li>Username<br />NORTH DUBLIN CHAMBER OF COMMERCE<br />Password<br />Remember me<br />On the Pulse of Business Networking in North Dublin<br />Forgot password?<br />Register<br />LINKS<br />HOME<br />EVENTS<br />JOIN US<br />CONTACT<br />NEWS<br />MEMBERS<br />ABOUT US<br />GALLERY<br />LIVE NEWS FEED Twitter etc<br />View Upcoming Events <br />Calender Here<br />View our Gallery Here<br />To learn more about becoming a member click Here<br />View NDCC and Local News<br />Here<br />Get connected with the NDCC, the Hub for business in North Dublin <br />Connect with the us<br />Past Events<br />Present Events<br />Future Events<br />
  16. 16. Find out more about our Social Media Networking presentation and how it may affect you by clicking Here<br />View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here.<br />View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here. <br /><ul><li> New Executive board elected. To find out who, click </li></ul>Here.<br /><ul><li> Find out what events the NDCC is hosting to benefit</li></ul> YOU, click Here.<br /><ul><li> Ryanair fails yet again in Aer Lingus take over bid, </li></ul> find out More.<br /><ul><li> The President of the EU attempts to secure a strong</li></ul> future for the Euro. Find out More.<br /><ul><li> Libya eyes up BP shares. How will this affect oil</li></ul> prices? Find out More.<br /><ul><li> British Chambers of Commerce hail continued</li></ul> growth. Find out More.<br />North Dublin Chamber of Commerce<br />Tel: 01 - 7008861<br />Fax: 01 - 7008862<br />
  17. 17. Username<br />NORTH DUBLIN CHAMBER OF COMMERCE<br />Password<br />Remember me<br />On the Pulse of Business Networking in North Dublin<br />Forgot password?<br />Register<br />LINKS<br />HOME<br />EVENTS<br />JOIN US<br />CONTACT<br />NEWS<br />MEMBERS<br />ABOUT US<br />GALLERY<br />Dublin Events<br />Upcoming Event<br />NDCC Events <br />Digital Marketing Strategy <br />Date: July 7, 2010<br />Time: 8:00am<br />Location: Bea Orpen Building<br />Presenters: DCU Practicum Team<br />Description: Increasing online presence for the NDCC<br />Fee: FREE to members<br />Taste of Thailand. Click Here <br />Click image to enlarge <br />ANNUAL GOLFING EVENT<br />BUDGET BREAKFAST<br />Hamleys Family Fun Day. Click Here<br />
  18. 18. When What Where<br />Learn more about our <br />New Digital Marketing <br />Diploma on<br />Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours.<br />RSVP to this event<br />North Dublin Chamber of Commerce<br />Tel: 01 - 7008861<br />Fax: 01 - 7008862<br />Kenco 97% Less<br />
  19. 19.
  20. 20. Creating a presence<br />Social Media Networking<br />The power is now in the hands of the consumerStrengthens the emotional ties with customers<br />The power of question is great.    <br />But it also comes with responsibility on your side. <br />20/04/2011<br />18<br />North Dublin Chamber of Commerce<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Where we want to go<br />Build an interactive website<br />Qualitative interviews with SME’s<br />Social Media Networking Workshop<br />
  26. 26. SEO Strategy<br /><ul><li>What is it?
  27. 27. How will it help us?
  28. 28. How can we use it?</li></ul>20/04/2011<br />24<br />North Dublin Chamber of Commerce<br />
  29. 29. SEO Strategy<br /><ul><li>Current Strategy
  30. 30. Undeveloped
  31. 31. Not effectively utilising resources available
  32. 32. Proposed strategy
  33. 33. Optimise available resources
  34. 34. Highly cost effective
  35. 35. Increased brand awareness
  36. 36. NDCC as an information centre through Backlinks with all members</li></ul>20/04/2011<br />25<br />North Dublin Chamber of Commerce<br />
  37. 37. Current Website<br /><ul><li>Home Page URL’s
  38. 38. Home:
  39. 39.
  40. 40. Events page:
  41. 41.
  42. 42. News:
  43. 43.
  44. 44. HR Documents:
  45. 45.
  46. 46. Contact Page:
  47. 47.
  48. 48. Membership Benefits Page:
  49. 49.
  50. 50. Links Page:
  51. 51.</li></ul>20/04/2011<br />26<br />North Dublin Chamber of Commerce<br />
  52. 52. Proposed Website<br /><ul><li>Suggested URL’s
  53. 53. The URL’s which have been suggested below are much shorter and more accessible for the user who will be accessing the site.
  54. 54. Home Page:
  55. 55.
  56. 56. Events page:
  57. 57.
  58. 58. News Page:
  59. 59.
  60. 60. HR Documents Page:
  61. 61.
  62. 62. Contact Page:
  63. 63.
  64. 64. Membership Benefits Page:
  65. 65.
  66. 66. Links Page:
  67. 67.</li></ul>20/04/2011<br />27<br />North Dublin Chamber of Commerce<br />
  68. 68. Benefits of a Combined Strategy<br />Over 810 potential key words<br />Creates synergy between the <br />strategies<br />Ensures improved brand recognition <br />with Businesses and Customers<br />Increases long-term survival<br />20/04/2011<br />28<br />North Dublin Chamber of Commerce<br />
  69. 69. Alternative Networking sites<br />
  70. 70. Social Media Networking Workshop<br />How to Surf the Social Media Wave<br />
  71. 71. Make the NDCC the business and political voice of North Dublin<br />Hub of <br />Information<br />Build a cost efficient, interactive website<br />Create a strong brand recognition online and offline with SMN <br />
  72. 72. Thank you for listening<br />