William Perrin of Talk About Local discusses how local communities can use online tools like websites and social media to organize campaigns and share information more effectively. He provides examples of hyperlocal sites created with support from Talk About Local on topics like neighborhood safety, local development projects, and town/village news. These sites help streamline communication, engage more people in local issues, and reduce the time and costs associated with offline-only campaigns and information sharing. Talk About Local offers training and support to help communities set up their own local sites using free or low-cost online platforms and tools.