The document outlines a campaign by CHC to raise awareness of loan sharks and the dangers of borrowing small amounts of money from them. The campaign used television, bus advertisements, and leaflets to convey the message that borrowing even small amounts could result in having to pay back thousands in interest. It provides updates on the number of loans issued through Money Line Cymru and local media coverage of the campaign after Christmas.

1. PR Network 8 th December 2009 Newport City Homes CHC’s movements

2. ‘ Don’t get bitten by loan sharks’ Aim : To raise awareness of the scale of the problem Messages : by borrowing even a small amount of money could mean paying back thousands of pounds in interest Media used : Television ITV and S4C Bus streetliners – 10ft and 13ft Call to action : Website Member buy in: Art work/Leaflets

4. Bus Streetliners

5. Television Adverts – Kitchen http://www.youtube.com/watch?v=D68NngRte8A

6. Television Adverts - Bedroom

7. Leaflets

8. Launched at the Senedd

9. Launched at the Senedd

10. Launched at the Senedd

11. Money Line Cymru 5 outlets open Over 100 loans issues to date Some really good case studies After Christmas: Local coverage

12. Western Mail

13. Western Mail - online

14. BBC Wales

15. Flintshire Chronicle

16. How much does the sector contribute to the economy? How much is retained in Wales? How many people employed? How many new affordable homes built? Wales Economic Impact Study

17. Bits and Bobs European Investment Bank

18. Bits and Bobs European Investment Bank Digital Inclusion

19. Bits and Bobs European Investment Bank Digital Inclusion PR Conference

20. Bits and Bobs European Investment Bank Digital Inclusion PR Conference Eisteddfod

21. Bits and Bobs European Investment Bank Digital Inclusion PR Conference Eisteddfod Training for the sector

22. Bits and Bobs European Investment Bank Digital Inclusion PR Conference Eisteddfod Training for the sector Young Wales

23. Bits and Bobs European Investment Bank Digital Inclusion PR Conference Eisteddfod Training for the sector Young Wales Future PR Network Dates

24. Happy Christmas