College basketball fans are deeply passionate about their schools and traditions. There are over 190 million college sports fans in America, with 114 million attending college sporting events each year. These fans are more likely to have higher incomes and education levels than average. Brands can capitalize on this loyalty by partnering with college athletic programs through on-air, stadium, digital, and other branding opportunities to surround fans across multiple platforms. This allows brands to reach large audiences in major markets like Los Angeles and New York that are home to nationally recognized basketball programs.

2. • Exclusive College Basketball Games
• Winning Team Brands
•On-site Branding and Activation

3. College basketball is the world's biggest insiders' club! It’s a sport with too many traditions to count, too many colors with loyalty
and pride that bleed through, too deeply rooted of a passion to really explain. Tribes with their own rules. In the non-college world,
dressing up as a Stanford Tree - not acceptable. That and painting U of A’s ‘A’ in ASU colors is not only acceptable,
but embraced. Year to year alumnus, students, communities and surrounding businesses, get deeply involved. It is always
changing, but never changes. The same traditions; the school fight song/band, cheerleading squad, running the tunnel,
tent with the same team colors, tailgates....Whose gonna win it this year?

4. 190M
College sports
fans across America
89M
Female fans
SOURCE: ESPN SPORTS POLL (JUNE 2011) SOURCE: ESPN.COM AND CAA SPORTS STATISTICS(2011) SOURCE: SCARBOROUGH RESEARCH, MULTI-MARKET, 2013 R1
114M
College sporting
event attendees
20%
More likely earn
$100K+ annually
16%
More likely to have
a college degree
72%
Own a home

6. UCLA
Arizona
Oregon
Washington
Michigan State
Michigan
Ohio State
Kansas
Colorado
Texas
North Carolina
Duke
Georgetown
Florida State
Boston College
Maryland
Butler
Indiana
Alabama
Kentucky

7. SOURCE:
2014 BTN MARKETING PRESENTATION, BTN VS. ESPN2,U
THE DIFFERENCE IS…
IT’S PERSONAL
The college experience and the season long ride
fans take not only with their team, but with each
other creates lasting memories that fans cherish for
a lifetime.

8. 2.5x +70%
Less channel hopping More co-viewing amongst fans
+66% +50%
More likely to trust More likely to buy
SOURCE:
2014 BTN MARKETING PRESENTATION, BTN VS. ESPN2, ESPNU, NBCSN, CBSSN BASED ON 2013 CFB SMITH GEIGER STUDY

9. SURROUND THE FAN
On-Air
• Pre, In-Game, Post
• Vignettes
• :30 spot
• Special Programming
STADIUM
• Events & Hospitality
• Video
• Signage
• VIP Experiences &
Suites
• On-Field Promotion
• Product Activation
• Branded Print Materials
RETAIL
• POS
• Packaging
• Coupon Books/Flyers
DIGITAL & MOBILE
• Promotion & Advertising
• Team & League Sites & Apps
• Exclusive Content
• Email Marketing (Alumni)
• Text Campaigns
AWARDS
• Exclusive Ownable
Awards & Scholarship
Platforms & Events
RADIO
• 1,200 Stations Nationwide
• Local Personalities
• Radio Feature & Spots
SOCIAL
• Sweepstakes
• Promotion
CAMPUS
• Events
• Signage
• Product Activation
• Branded Print Materials
• Access to Alumni & Students
USE OF TEAM MARKS ACROSS ALL PLATFORMS
USE OF TEAM MARKS ACROSS ALL PLATFORMS

10. Army Black Knights
Bowling Green Falcons
Bradley Braves
Brown Bears
Bucknell Bison
Cal Poly Mustangs
Cal State Northridge Matadors
Chattanooga Mocs
Cleveland State Vikings
CSU Bakersfield Roadrunners
Duquesne Dukes
Eastern Kentucky Colonels
Fairfield Stags
Georgia Southern Eagles
Idaho Vandals
Incarnate Word Cardinals
Indiana State Sycamores
IPFW Mastodons
Long Beach State 49ers
Louisiana at Monroe Warhawks
Louisville Cardinals
Maine Black Bears
Marquette Golden Eagles
Massachusetts Amherst Minutemen
Memphis Tigers
Missouri State Bears
Monmouth Hawks
Montana Grizzlies
Montana State Bobcats
Nebraska Omaha Mavericks
New Hampshire Wildcats
Northern Illinois Huskies
Northern Iowa Panthers
Northern Kentucky Norse
Pennsylvania Quakers
Princeton Tigers
Providence Friars
Rhode Island Rams
Sacramento State Hornets
Seton Hall Pirates
SMU Mustangs
Southern Illinois Salukis
South Dakota Coyotes
South Dakota State Jackrabbits
Temple Owls
Texas State Bobcats
Toledo Rockets
UC Riverside Highlanders
UC Santa Barbara Gauchos
UT Arlington Mavericks
Xavier Musketeers
University of Wisconsin-Green Bay Phoenix

12. 145
GAMES
20
GAMES
20
GAMES
145
GAMES
45
GAMES
10
GAMES
20
GAMES
20
GAMES
15
GAMES

13. 145 Live Games
• Chicago DMA (#3 overall)
• Detroit DMA (#11 overall)
• Minneapolis DMA (#15 overall)
• Nationally recognized basketball brands in
Michigan, Indiana, Michigan State,
and Wisconsin
*Networks have national distribution

14. 145 Live Games
• Los Angeles DMA (#2 overall)
• San Francisco DMA (#6 overall)
• Seattle DMA (#12 overall)
• Phoenix DMA (#13 overall)
• Nationally recognized basketball brands
in UCLA, Arizona, and Stanford
*Networks have national distribution

15. 45 Live Games
• Boston DMA (#7 overall)
• Washington DC DMA (#8 overall)
• Atlanta DMA (#9 overall)
• Nationally recognized basketball
brands in Duke, Syracuse, Louisville,
and North Carolina

16. 20 Live Games
• San Diego DMA (#28 overall)
• Houston DMA (#10 overall)
• Tampa DMA (#14 overall)
• Nationally recognized basketball brands in
New Mexico and San Diego State

17. 20 Live Games
• New York DMA (#1 overall)
• Philadelphia DMA (#4 overall)
• Chicago DMA (#3 overall)
• Washington DC DMA (#8 overall)
• Nationally recognized basketball brands in
Georgetown, Butler, and Villanova

18. 20 Live Games
• Dallas DMA (#5 overall)
• Atlanta DMA (#9 overall)
• Houston DMA (#10 overall)
• Nationally recognized basketball
brands in Florida and Kentucky

19. 20 Live Games
• New York DMA (#1 overall)
• Houston DMA (#10 overall)
• Nationally recognized basketball brands in
UConn and Memphis

20. 15 Live Games
• Dallas DMA (#5 overall)
• Houston DMA (#10 overall)
• Nationally recognized basketball brands in
Texas, Oklahoma, and Kansas

21. 10 Live Games
• Dallas DMA (#5 overall)
• Houston DMA (#10 overall)
• Tampa DMA (#14 overall)