1. TheWarRoomwascreatedtobringyoucandid,intelligent,humorous,
edgy,andopinionated(ThoughObjective)editorialontheworldusing
sportsasthelandscapetodiscussitall…
Our Motto - “Don’t except mediocrity and be steadfast in the war against
ignorance” - @WarRoomSports
THE COMPANY
War Room Sports media properties were created with the following in mind:
• The current politically-correct, cliché-ridden, over-sensationalized and under analyzed nature of
sports talk leaves MUCH to be desired. Opinions, creativity, and candor are the things WRS lives
by and promotes. "SPEAK YOUR MIND!”
• Analysts who take sports arguments involving their favorite athletes personally
• Analysts whose opinions are extremely biased towards their favorite teams/players.
• Analysts who are afraid to be critical
COMPANY PRINCIPALS:
• Jimmy Williams, Devin McMillan, Aquil Bayyan, Paul, Johnson, Bradley Anderson.
• 25 years of friendship
• Witty, spirited, informational, humorous, influential, entertaining.
• Natural chemistry among us that resonates and can be heard or observed by audiences.

2. The Show
The War Room
War Room Sports’ flagship show is "THE WAR ROOM"; a roundtable format weekly
sports, lifestyle, and culture podcast talk show. The show is dedicated to an
unbiased, objective, and highly opinionated examination of the people, places, and
things in the world of sports and beyond. Through analysis, opinionated candor, and
humor, THE WAR ROOM brings about a revolution in sports media; the revolution of
honesty and politically incorrect opinions brought to you with a ton of thought and a
lot of laughs. Social commentary at its pinnacle.
The War Room is broadcast and released to podcast weekly on Thursdays
THE WAR ROOM Objectives
• To create a comprehensive and interactive show format allowing for audience
participation via traditional phone call-in, digital participation via social media (ie:
Twitter, FB, IG, Tumblr), and a live chatroom. We engage our listeners on show
topics, specific questions, and current events. Hosts interact with listeners during
broadcasts and throughout the days leading up to broadcast (via social media),
fueling content.
• Local feel, national appeal. We have physical presence in Washington DC,
Philadelphia PA, and Dallas TX; however we cover topics with national and even
international appeal, helping us grow a broad listener-ship and fan base.
• To create a revolutionary media experience for listeners and viewers based on
honesty, integrity, humor, individuality, and knowledgeable multifaceted
perspective. The Fan, the Fantasy Sports Guru, the Player, Management, etc, all
converge in creating The War Room content.

3. THE NUMBERS AT A GLANCE
- First Aired: September 9, 2010 to a live Audience of 42 people
- Live Broadcast every Thursday 6pm to 8pm EST
- 295 Episodes, over 400,000+ total listens & downloads (just
on primary platform)
- Over 1,435 gross listens and downloads per episode (since
inception)***
- 18% year over year increase in listens ( over 3,000+ listens per
episode in 2015)***
- Syndicated on multiple major networks including
BlogTalkRadio, iTunes, Google Play, Stitcher, TuneIn,
SoundCloud, YouTube, and Vimeo
***(Reminder - these statistics are only partial statistics from
ONE of the networks on which we're featured. We only have analytics
from our broadcast platform (Blog Talk Radio). In addition to Blog Talk
Radio, our podcast is also featured on ITunes, TuneIN, Google Play,
SoundCloud, Stitcher SmartRadio, and our own mobile app. We have
also been nationally syndicated on NuVibeRadio.com and
PhatzRadio.com. We do not have access to ratings for those
platforms, so in essence, the preceding radio show statistics only tell a
small part of the story regarding the reach of our radio show.)***

4. MEET THE GENERALS A/K/A “The Starting 5”:
- Producer
- On-Air
- Digital
College(s): Lincoln University, Chestnut Hill College (B.S.), Drexel University (M.S.)
Professional Experience: Real Estate Investor, Valuation Specialist, Author
Favorite Teams: Los Angeles Lakers, Denver Broncos, Philadelphia Phillies,
Philadelphia Flyers
Greatest Sporting Memories/Moments: Broncos 1st Super Bowl, Magic Johnson’s
hook shot to beat Boston in Game 4 of the 1987 NBA Finals
Sports Heroes: Magic Johnson, Wilt Chamberlain, John Elway
Most Influential Sports Film: Karate Kid
Quote: “You want it to be one way; But It’s the other way” -Marlo Stanfield

5. -Co-Founder
-Content Creator
-Statician
College: Howard University (BA), University of Phoenix and Lamar
University (M.Ed) University of Phoenix (Doctorate -Ed.D-)
Professional Experience: HS Administrator, HS Educator (Social Studies and
Business), High School Basketball & Football Coach, Board of Directors
(Executive Preparatory Academy of Finance)
Favorite Teams: Chicago Bulls, Dallas Cowboys, Philadelphia Phillies, Philadelphia
Flyers
Greatest Sporting Memories/Moments: “The Drive” by John Elway and “The
Shot” by Michael Jordan
Sports Heroes: Scottie Pippen, Michael Irvin, John Elway, Ralph Sampson,
Lafayette "Fat" Lever, "Pistol" Pete Maravich, Jason Kidd,
Magic Johnson, Larry Bird, Michael Jordan
Most Influential Sports Film: The Pistol (Pete Maravich Story)
Quote: Delight yourself in the Lord, and he will give you the desires of your
heart. (Psalm 37:4)

6. Type to enter text
-Producer
-On-Air
-Advertising
-Sponsorship
College: Howard University (BA)
Professional Experience: Commercial Banking Exec, Management Consulting, High
School Basketball Coach
Favorite Teams: Philadelphia Eagles, Philadelphia 76ers, Philadelphia Phillies,
Philadelphia Flyers, Philadelphia Union, Las Vegas Sin, Philadelphia Soul
Greatest Sporting Memories/Moments: Michael Jordan - "The Shot", Philadelphia
76ers 2001 NBA Finals, Game 1, The War Room Episode 1 broadcast, Philadelphia
Eagles 2005 Super Bowl appearance
Sports Heroes: Muhammad Ali, Michael Jordan, Mahmoud Abdul-Rauf, Barry
Sanders, Allen Iverson, Peyton Manning, Hakeem Olajuwon, Jim Brown, Deion
Sanders, Randall Cunningham, Warren Moon, Ronnie Lott, Brian Dawkins, Ray Lewis,
Jerry Rice
Quote: "Through the lights, camera, and action, glamour, glitter, and gold. I unfold
the scroll and plant seeds to stampede the globe" -Nasir Jones;
“The foundation of value is good advice” - Unknown;

7. Type to enter text
- Producer
- On-Air
- Writer
College: Howard University (BA), University of Maryland University College (MBA)
Professional Experience: Marketing Executive, Real Estate Development, High
School Basketball Coach
Favorite Teams: Philadelphia Eagles, Philadelphia 76ers, Philadelphia Phillies,
Philadelphia Flyers
Greatest Sporting Memories/Moments: 1983 Philadelphia 76ers Championship;
2008 Philadelphia Phillies Championship & Parade
Sports Heroes: Michael Jordan, Kevin Johnson, Dr. J, Moses Malone, Allen Iverson,
Dan Marino, Barry Sanders
Most Influential Sports Film: Rocky
Quote: "Give a man a fish and he'll eat for a day. Teach a man HOW TO fish and he'll
eat for a lifetime."

8. - Co-Founder
- Web Master
- Digital
Director
College: Temple University (BA); Penn State (Masters, Computer Science)
Professional Experience: Web Development
Favorite Teams: Philadelphia Eagles, Philadelphia Phillies, Philadelphia 76ers,
Philadelphia Flyers
Greatest Sporting Memories/Moments:
Philadelphia Phillies 2008 World Series
Mike Tyson's knockout of Trevor Berbick to become youngest heavyweight champion
in boxing history
Sports Heroes: Jim Brown, Muhammad Ali, Kareem Abdul Jabbar
Most Influential Sports Film: The Greatest
Quote: "Google Me...”

9. THE WRS AUDIENCE
Demographics Profile:
-Gender: 58% male, 42% female.
-Age: 94% of WRS audience is 24 to 55 years old
-Annual Household Income: 50% make over $100K
-Marital Status/Household: 48.5% are married and more
than 80% live in households with at least 3 people.
-Eduction: 84% are college educated w/ 23% having
graduate degrees.
-Occupation: 96% are gainfully employed in career
profession
Lifestyle Profile
- Home: 54% Own their home
-Radio: 80% listen to radio at least 1.5 hours per day
-Geography: Our audience is in Philadelphia (32.6%), NYC
(15.2%), Washington DC (4.5%) , Chicago (4.3%), LA
(3.6%), and Baltimore (3.4%).
-Sports(TV) : They watch sports content daily 1.5 hours
-Sports (activities) Over 60% Participated in sports
(college, HS teams, recreational)
-Sports (fantasy)They are heavily engaged in fantasy
sports.
-Eating: over 70% dine out weekly
-Exercises: over 60% workout at least 3 times per week.

10. Digital Footprint and Internet Stats As of February 2016
We have compiled our analytics from our six largest
social media communities and internet properties.
WarRoomSports.com Website Hits - 5,249 per day
Facebook Community:
Page likes - 3,195 people
Pages Shares – 15,000+
Weekly total reach (direct reach) – 1,390,256 people
Friends of fans (total # of people who can see their friends' War Room
Sports page posts in their timelines) - 10,745,891 people
Page Demographics - 67.4% Male; 32.1% Female; Largest age group (24-54) 74.1%
CoHost Page Friends & Followers: 10,121
YouTube Community:
Page Subscribers – 1,490 people
Average views – 7,584 per month
Cume Views – 371,484
Page Demographics - 68.42% Male; 31.58% Female; Largest age group (25-44)
65.5%
Twitter Community:
WRS Twitter Followers – 4,040
CoHost Personal Twitter Followers – 11,668
Instagram Community:
WRS IG Followers: 500+
Hosts Personal Followers: 4,000+
Mobile App:
Android – 1,000 to 5,000
Apple – 500 to 1,000
In addition to the aforementioned communities, we also
have a company presence on Google Plus, Tumblr,
Pinterest, SnapChat, Blogspot, Soundcloud, Vimeo,
Metacafe, Vine, Periscope, Meerkat, and others.

11. ADVERTISING & SPONSORSHIP:
Audio/Web Sponsorship
Audio sponsorship provides:
• Two 30 sec audio spots; one at the start (pre-roll) and
one near the end of the show (post-roll), or one 60 sec mid-
roll.
• Banner on Website for 7 Days.
• 3 weekly social media mentions (twitter, FB, IG)
• A 3-sentence mention in the show notes for that
episode, including up to three text links.
Discounts available for bulk buys.
Goals
The goals of audio sponsorship are:
• Increased awareness among listeners
• Brand recognition, vital for search engine
recognition
• “Call to action” details on when and where to acquire
a service
or product.
A la carte Rates
15-sec Pre-Roll $20 per 1000 CPMs (listeners).
15-sec Post-Roll $18 per 1000 CPMs (listeners).
60-sec Mid-Roll $25 per 1000 CPMs (listeners).
30-sec Mid-Roll $22 per 1000 CPMs (listeners)
10-sec mention pre/mid $15 per 1000 CPM (listeners)
10-sec mention post-roll $12 per 1000 CPM (listeners)
Current list of our Sponsors & Partners: http://
warroomsports.com/sponsors.html

12. PRESSERS & GUESTS:
Mike Smith & Jemele Hill – ESPN's His & Hers Hosts
Peter King – Sports Illustrated MMQB
Leigh Steinberg - NFL/NBA/MLB Super Agent
Herb Adderley - NFL Hall of Fame Inductee & GB
Packers Legend
Sonny Hill – Philadelphia Sports Legend, Hall of
Fame Inductee, Basketball League Commissioner

13. Kevin Blackistone – Sports Columnist, ESPN
personality, journalism professor
(University of Maryland)
Rob Parker – Sports Journalist, TV Personality,
Radio Host
Malik Rose – Retired NBA Player(2-Time
Champion),NBA Executive, Radio/TV Announcer
Ronnie Brewer – NBA Player
Mitchell Butler – Retired NBA Player, Sports
Agent

14. Check out Our Past Shows
SAMPLE SHOWS/DEMOS/CONTENT:
- THE WAR ROOM 1 Hour Demo Show
-THE WAR ROOM 30 Min Demo Show - Segment
The War Room Episodes Snippets -
"TWR talks RG3"
"DraftKings Scandel & Economics"
"Charles Barkey, foot in mouth again?"
TWRs Avery Johnson Character
"Tristan Thomson breaks the bank and F***s the FA market up"
Youtube TheWarRoom Episode Snippets-
https://youtu.be/pkpg8xkODzU - Mike Westbrook vs Stephen Davis
(War Room Sports TV -Inside The War Room
Episodes) -
https://youtu.be/c8Q6E47BfMY #WRSVersus Edition
https://youtu.be/tSZkZWPV9R8 WRS talks Donald Sterling
https://youtu.be/OC3fJTd-EO0 WRS talks Desean Jackson

15. Below you will find several links
that display our web presence.
Itunes Podcast: http://goo.gl/66QWt
Youtube Channel: http://WarRoomSportsTV.com
Facebook: http://goo.gl/OYPUH
Twitter: http://goo.gl/2il1a
Google +: http://goo.gl/nuEAS
Pinterest: http://goo.gl/1FTOR
Instagram: http://goo.gl/3Wzez
Tumblr: http://goo.gl/iXTuS
BlogTalk: http://goo.gl/JF0OL
RSS Feed: http://goo.gl/KaVi4
Our Newsletter: http://goo.gl/VkmZe
Mobile Apps
Android: http://goo.gl/jdn1G
Iphone: http://goo.gl/Zj6TP